Professionally, I regard myself as a writer, designer, photographer, and the creator behind the blog, Clean & Proper. A former member of the paper and printing industry, I specialize in helping businesses and bloggers of all sizes streamline marketing communications by creating compelling brand identity systems, corporate identity packages and strategic campaigns for social media.

These days I focus on social media, including the design, strategy and management of social campaigns. My true love will always be writing and design so any project that sparks my creative fancy is always worth considering.

WCP Solutions
Carnemark
SupplyWays
Syscom Services
Junior League of Annapolis, Inc.
Washington Hebrew Congregation
M. H. Dunaway
Arcadia Communities
Bayside
One Loudoun
Bay Forest Beach
Queenstown Veterinary Hospital
Millville By The Sea
Heritage Shores
Clean & Proper

EDUCATION

University of Alabama, B.A. in Communications
Tuscaloosa, Alabama | August 2006

Severn School, High School Diploma
Severna Park, Maryland | June 2002

Pratt Institute, Pre-College Summer Program
Brooklyn, New York | July—August 2001

CAREER

SENIOR MANAGER, SOCIAL MEDIA STRATEGY, BORCZ+DIXON
Crofton, Maryland | March 2013—Present

• Develop and maintain a comprehensive social media strategy for various clients.
• Collaborate with Design Team to develop branded campaigns that translate fluently to social media.
• Lead the Social Media team and the company’s development of organization-wide social media management standards, policies and procedures of engagement on social media.
• Define measurement, analytics and reporting methods to gauge success and ensure clients’ ROI.
• Work with clients to explore and identity ways to integrate social media into business strategies and marketing campaigns.
• Apply marketing research and development methods to learn and understand emerging trends and technologies and to communicate this knowledge clearly and concisely.

REGULAR CONTRIBUTING BLOGGER, TALENT ZOO
Online | December 2012—Present

• Weekly writer for the online publication Beneath the Brand.
• Covering topics on brand strategy and corporate branding campaigns.

BRAND & MARKETING DIRECTOR, SYSCOM SERVICES
Silver Spring, Maryland | October 2010—June 2012

• Lead manager and art director for company’s web site redesign.
• Managed all copywriting and editing for the company: web site, marketing communications materials, social media, case studies and white papers, and copyeditor of all company RFP’s for various client bids.
• Created and executed company’s Rebranding Strategy to redesign the corporate brand, department logos and company web site.
• Maintained company’s presence on social networking sites.
• Lead company contact with partner marketing teams.
• Key event coordinator and marketer of customer-facing events.
• Produced, executed and managed the marketing of the company’s webinar series, in collaboration with various company partners.
• Managed all online advertising, analytics reporting, and lead tracking.
• Increased marketing ROI by 73% in 2011.
• Decreased printing costs by 30% through involvement with printing production process.
• Managed Marketing Assistant and various interns.
• Responsible for all graphic design needs for the Web Technology’s web site clients (primarily associations and non-profits). This includes the development of online advertising design and any print design needs.
• Placed Silver in Neenah Paper’s PAPERWORKS Letterhead Design Contest for Syscom Services’s corporate identity materials.

MARKETING COORDINATOR/COPYWRITER, WCP SOLUTIONS
Seattle, Washington | September 2006—May 2010

• Established and wrote company’s Marketing Communications Plan for its SupplyWays e-Commerce venture.
• Wrote and edited all web site copy for SupplyWays.com
• Maintained and served as sole contributor to all social media sites for SupplyWays.
• Designed all corporate identity and promotional marketing items.
• Responsible for all marketing communications and online advertising efforts for West Coast Paper and SupplyWays.
• Served as art director on various photo shoots for the SupplyWays site.
• Compiled and wrote all white paper materials for SupplyWays.
• Commissioned by WCP Solutions for various freelance graphic design projects, including print and package design assignments.
• Began career with WCP Solutions as Printing Paper Sales.

COLLEGE INTERNSHIP POSITIONS

• Hermann Advertising | Branding | Technology
Annapolis, Maryland
Media & Art Intern

• University of Alabama, Marketing Communications Office
Tuscaloosa, Alabama
Copy Intern

• TargetBase Claydon Heeley
London, EnglandAccount Handling Intern

PROFESSIONAL

“ART-chitecture” Art Exhibit
AWARDS 2014, Arts Council of Anne Arundel County

Classic Car Contest, Top 100 | “Syscom Services Business Cards”
2011, Neenah Paper

Paperworks Design Award, Silver | “Syscom Services Brand Identity”
2011, Neenah Paper

American InHouse Design Award | “Venture Coated Paper Swatchbook” and “PerfectFit Collection Pricebook Page Insert”
2009, GD:USA

American Graphic Design Award | “Digital Stock Brochure”
2008, GD:USA

PROFESSIONAL EXPERIENCE

WASHINGTON, D.C. | 2010—PRESENT
National Association of Professional Women
American Advertising Federation
American Institute of Graphic Arts
Junior League of Washington
Junior League of Annapolis, currently Vice President of Communications

SEATTLE, WASHINGTON | 2006—2010
Ad 2 Seattle, Past President and Public Service Co-Chair
National Ad 2, Education Advisor
Ad Club Seattle, Board Member

VOLUNTEER EXPERIENCE
WASHINGTON, D.C. | 2010—PRESENT
Junior League of Washington
Junior League of Annapolis
Delmarva Search & Rescue
National Association of Search & Rescue

SEATTLE, WASHINGTON | 2006—2010
Junior League of Seattle
Seattle Girls School, Mentor
King County Search & Rescue 

ART-chitecture, Art Exhibition — "Color Underground," and "Industrial Factory at Sunset," 2014 (Arts Council of Anne Arundel County)

Classic Car Contest, Top 100 — "Syscom Services Brand Identity," 2011 (Neenah Paper)

Paperworks Design Award, Silver — "Syscom Services Corporate Identity," 2012 (Neenah Paper)

American Inhouse Design Award — "Venture Coated Paper Swatchbook" and "PerfectFit Collection Pricebook Page Insert," 2009 (GD:USA)

American Graphic Design Award — “Digital Stock Brochure," 2008 (GD:USA)