Whether your objective is to persuade, influence, educate, change a perception, build a brand or close the sale, I can articulate your message—convincingly.

Robert Roth provides freelance copywriting for print media, interactive media, annual reports, sales collateral and direct mail—for designers, advertising agencies, startups, and corporate marketing and communications departments.   

Copywriting that's concise, conversational and convincing

Agency and design clients: 

• Addison - NYC
• BBDO – Atlanta
• Bright Strategic Design – Marina del Rey, CA
• EAI (now Unboundary) – Atlanta
• Eisenman Design – NYC
• Critt Graham + Assoc – Atlanta
• Gerard Design - Chicago
• JWT – Atlanta
• Creative Fusion – San Diego
• Mentus Design – San Diego
• Merge Design – Atlanta
• Mullen – Boston
• Planet Studio ¬– Atlanta
• see see eye – Atlanta
• Weymouth Design – Boston
• Atlanta Sky
• LBi – Atlanta/New York
  
Annual Reports
AFC Popeye’s (2)
AGCO (2)
AAR Corp. (2)
BellSouth
Bridgepoint Education
Carolina Power & Light
CB&L Associates (2)
The Coca-Cola Company
Delta Airlines
Erimates Airlines (Dubai)
Eastman Chemical
Equifax (4)
Grady Health System (2)
Harbinger (2)
Haverty's Furniture
Literacy Action
Neenah Paper (3)
Newell Rubbermaid (2)
New Plan Realty Trust (2)
Polo Ralph Lauren
Priority Healthcare (2)
Progress Energy (3)
Ptek Holdings
Recreational Boating and Fishing Foundation
St. Joe Company
TSYS (2)
UEI (Universal Electronics, Inc)

Technology
Cingular Wireless WAVE Conference 2002
Informix
KnowledgeStorm
PanTech
LG Wireless
SecureSite
Siemens
AZTAZ Software

Government
Georgia Department of Industry, Trade & Tourism
HUD
United States Marine Corps
Recreational Boating & Fishing Foundation
Centers for Disease Control (CDC)
Health Care
Centers for Disease Control (CDC)
Dekalb Medical Center
Emory Healthcare
Kennestone Hospital

Education
Savannah College of Art and Design (SCAD)
College of Santa Fe
Dordt College
Oglethorpe University
Pace University
Tuskegee University

Financial
Capital One Bank
ING – PrimeVest

Other Clients
Atlanta Gift Mart
Beaulieu Carpets
BellSouth
The Coca-Cola Company
Dickson's
Flipside.com
Fortis
Georgia Natural Gas
Korn Ferry International
Orkin
Panama Tourism
Realestate.com
U.S. Debt
Windward
 

2002 – Present
ROTH copywriting
Freelance Copywriter, Atlanta

1999 – 2002
VP/Group Creative Director
BBDO Atlanta

1998 – Present
Writing Instructor
Portfolio Center, Atlanta

1990 – 1991
Contract Copywriter
JWT Recruitment, Atlanta

1986 – 1999
ROTH copywriting
Freelance Copywriter, Atlanta

1982 – 1986
Assoc. Creative Director
Fletcher Mayo/Associates, Atlanta