Key Areas:

- Art Direction
- Graphic Design – Print
- Packaging Design

Job Profiles:

Associate Creative Director
DMA Branding (http://www.dmabranding.com)
Bombay, India

JUNE 2005 – MAY 2007

Sr. Designer
Solutions Inc (http://www.solutionsny.com)
New Delhi, India

DECEMBER 2003 – MAY 2005

Visual Designer
Sapient Corporation (http://www.sapient.com)
New Delhi, India

MARCH 2001 – MAY 2003

Visual Designer – Section Head
STAR Television - Channel [v] Online (http://en.wikipedia.org/wiki/Channel_V)
Bombay, India

JUNE 1999 – MARCH 2001


Work Experience:

1)
Client – Subhiksha
Agency: DMA Branding | Bombay 2007
Project: Package Design for SpringFresh.

Designed SpringFresh tea packaging and its variants. Consulted with clients at making brand strategy decisions.

2)
Client: Kansai Nerolac Paints
Agency: DMA Branding, | Bombay 2006 – 2007
Project: Brand Rejuvenation, Brand Architecture.

Consulted and managed DMA’s largest design project – Nerolac, which is India’s second largest paint company. Developed brand architecture and worked with brand managers on packaging strategy for individual products.

3)
Client: Colgate - Palmolive – South East Asia
Agency: DMA Branding | Bombay 2006
Project: Brand Rejuvenation of Care Baby Powder.

Art directed design of Thailand’s most used talcum powder – Care. Developed a design option based on an evolutionary route.

4)
Client: Unilever South Asia
Agency: DMA Branding | Bombay 2005
Project: Brand Rejuvenation of BrookeBond Taaza tea.

Designed the packaging from concept to execution. This included art directing photographers, working with makeup artists, stylists, touch up and rendering experts, and ensuring quality output of the final deliverables. Taaza is successfully launched in India and is now been carried forward into Sri Lanka under the brand name – Ceylonta.

5)
Client: Unilever Hungary
Agency: DMA Branding | Bombay 2005
Project: Brand Rejuvenation of Amodent Toothpaste.

Art directed rejuvenation of Hungarian brand – Amodent. Provided design direction for its packaging.

6)
Client: Pfizer Inc
Agency: Solutions Inc | New Delhi 2004
Project: PfizerTrials.com

Designed Pfizer’s Clinical Trials web environment for North America, developed visual design style guide.

7)
Client: BrickRed Technologies
Agency: Freelance | New Delhi 2004
Project: Design of BrickRed’s Corporate Site and Identity of their product – CrimsonLink.

Designed BrickRed’s corporate site. Designed communication materials such as brochures, case studies. Designed identity for CrimsonLink, and developed style guide.

8)
Client: Fidelity
Agency: Sapient | London 2003
Project: Fidelity.co.uk’s sub-site.

Designed interactive tools such as investment growth calculator for Fidelity UK’s business users. Designed display of graphs, charts and tabular information. Developed style guide.

9)
Client: Insurent
Agency: Sapient | New York 2002
Project: Insurent.com

Defined and designed Insurent’s website, including color palette, image strategy, typography and developed style guide.

10)
Client: Cisco Systems
Agency: Sapient | San Francisco 2001
Project: Redesign of Cisco’s Networking Academy Management website.

Played the role of an Information Architect in successfully translating business requirements of the site, designed the user interface and developed visual design style guide.

11)
Client: Channel [v] India
Agency: vIndia.com | Bombay 1999 - 2001

Played the role of section lead to maintain channel’s brand in an online environment.

Academic:

Second year diploma in Electronics Engineering, Shreeram Polytechnic, New Mumbai 1998
Secondary School Certificate from Antonio Da Silva Technical High School, Mumbai 1996

Softwares / OS:

Photoshop CS3 - Mac & PC
Illustrator CS3 - Mac & PC
InDesign CS3 - Mac & PC
Dreamweaver CS3 - Mac & PC

Unilever, Colgate-Palmolive, Pfizer, Fidelity Investments UK, Cisco Systems