RÉSUMÉ of GREGORY CUTSHAW
1211 Far Hills Avenue, #215
Dayton, Ohio 45419
231.881.2393
[email protected]Online Portfolio & Additional Information:
http://www.creativehotlist.com/Individuals/Details/113985
http://thecreativefinder.com/portfolio-broad.php?username=cutshaw
HANDS-ON CREATIVE PROFESSIONAL
I'm a hands-on creative with experience on both the customer and the supplier sides of a wide variety of businesses, products and industries. These positions have provided a wide range management and creative experience in Consumer Packaged Goods (CPG), specialty food, healthcare products and services, and industrial equipment. Strengths include the ideation and management of marketing and design communications, branding, brand identity, copy and technical writing, and package design.
EDUCATION
PRATT INSTITUTE, New York, New York. Continuing Education, Computer Graphics
WAYNE STATE UNIVERSITY, Detroit, Michigan. Graduate Studies, Advertising Design
ALMA COLLEGE, Alma, Michigan. B.A., Fine Arts and English, Minor in Education
SOFTWARE PROFICIENCY
MACINTOSH: all major and most minor, including the current, Microsoft Office, Adobe CS Design &
Web Suites, Quark
WINDOWS XP: Acrobat, Adobe CS Design Suite, Microsoft Access, Excel, Office and Word, QuickBooks
EMPLOYMENT HISTORY
FREELANCE, Alanson, Michigan | Dayton, Ohio. Graphic design, art direction, creative direction, copywriting, 2012-Present, 2008-2010, 1993-1999.
MITCHELL GRAPHICS, Petoskey, Michigan. A mid-size commercial and digital printer, and premier postcard marketing company with national accounts. My key responsibilities were: marketing and advertising design and management including writing, budgeting and executing the company’s marketing plan, copy and content development for web, digital and print, design and overflow preflight production. Brand Advertising and Marketing Coordinator, 2010-2012.
OLDE WORLD CABINETRY, St. Petersburg, Florida. A high-end custom kitchen and bath design firm with customers in the Bahamas and Canada as well as the United States. My key responsibilities were: brand identity and development, marketing and advertising design, copy and content development for web, digital and print promotions and communications. Manager, Advertising and Marketing Communications, 2006-2008.
AMERICAN SPOON FOODS, INC., Petoskey, Michigan. A preeminent specialty food manufacturer that specializes in dried fruits, and preserved and frozen fruit products from the northern fruit lands of Michigan. Key responsibilities encompassed the entire creative, branding and communications materials and activities of the company including budgeting and meeting the legal labeling standards of the MDA and FDA. Brand Communications Manager, 2001-2006. Art Director, 1999-2001.
OPPENHEIM HERMINGHAUSEN FINLEY (OHF), Dayton, Ohio. Creative Director, 1991-1993.
THE HOOPER GROUP, Dayton, Ohio. Managing Director, 1989-1991.
MIAMI VALLEY HOSPITAL, Dayton, Ohio. Graphic Design Coordinator, 1991.
ICON, Dayton, Ohio. Creative Director, 1985-1989. Art Director, 1983-1985.
TEACHING EXPERIENCE
UNIVERSITY OF DAYTON, Dayton, Ohio. Adjunct Instructor, Graphic Design Program
EMPLOYMENT ACTIVITIES & RESPONSIBILITIES
MANAGEMENT & ADMINISTRATION
• Managed internal and external creative assets as well as cross-functional agency partners on a global basis for multinational clients in food, travel and digital products industries
• Managed in-house creative, production and support functions with up to 10 direct reports as well as freelance resources
• Ideated, created and lead copy, content and design initiatives based on both short- and long-term strategies
• Managed accounts including fiscal planning, client services, budget estimating and controls, billing, project management and resource scheduling
• Designed, budgeted and implemented computer graphics capabilities for agencies, corporations and institutions
• Wrote, budgeted, and successfully pitched proposals and annual marketing plans to upper-level management of new as well as existing clients
ART DIRECTION & DESIGN
• Art directed studio and location photography
• Designed innovative consumer packaging and labeling for preeminent specialty food products company and their national private-label partners
• Designed and art directed the complete spectrum of consumer and trade communication materials full range of clients and industries
• Designed, logos, trademarks, and brand identity systems for CPG, services and durable goods
• Designed trade show booths as well as retail space for new and existing specialty food stores and café
CREATIVE DIRECTION & WRITING
• Conceptualized, wrote and managed creative projects for full-service advertising agency, financial public relations firm, nationally affiliated marketing communications firm, and premier specialty food company
• Developed and wrote copy and content for agency and small business websites
• Initiated copy and creative content in B2B, B2C, trade and consumer advertising, direct mail, collateral materials, corporate and marketing communications, multimedia presentations and technical publications
• Wrote, directed and produced consumer radio commercials, multimedia and corporate presentations
MARKETING ACTIVITIES
• Extensive experience in corporate, retail, product, service and technology branding, naming and positioning
• Conducted market analysis for products and name recognition for companies in business, consumer, financial, food, industrial and medical sectors
PUBLIC RELATIONS ACTIVITIES
• Managed new product, service and technology introductions, and production of associated materials
• Produced and managed multimedia annual meeting presentations
• Directed teams and activities supporting crisis management situations in energy generating, specialty food and color-reproduction product industries
• Ideated and initiated pubic relations activities and opportunities in collaboration with internal and external senior management, legal, marketing and communications departments as well as cross-functional partners and agencies
• Managed agency public relations and service support personnel responsible for day-to-day client support and media relations activities
