Authentic  and  Aspirational"  "Engaging  and  Joyful"   These are some of the words clients use to describe Joan Ford's work.  Her warmth and affection for her subjects comes through in her fresh and natural images of people, often kids.  Her ability to put her subjects at ease comes from years of photographing real people from all walks of life, for companies like Bristol-Myers, Squibb, Disney, March of Dimes, and the Girl Scouts of America.
 

Walt Disney Company,  Girl Scouts of America, March of Dimes, Comcast, Bristol-Myers, Squibb,
GlaxoSmithKline, Merrill Lynch, John Hancock, Starcite, University of Pennsylvania, Cooper Health Systems, Pacific Coast Feather Company, Temple University