Kevin M. Downey
301 Santa Clara Ave, San Francisco, CA 94127
(415) 640-7263 ◆
[email protected]OBJECTIVE
To obtain a job in the design industry where I can cultivate my skills and learn more about the design world so I can help the company achieve its goals.
EDUCATION
Bachelor of Science, Psychology with concentration in Neuroscience and Behavior
Graduated from University of California, San Diego (UCSD) 2011
Graphic Design Professional Certificate from UC Berkeley Extension, 2013
ONLINE PORTFOLIO: kevinddesigns.weebly.com
SKILLS
Strong verbal and written communication skills
Ability to manage time wisely and complete projects according to deadline
Able to work collaboratively in a team as well as independently
Proficient in Adobe Illustrator & Photoshop
Exceptional organizational skills
EXPERIENCE
Advertising Strategist, Resolution Media, San Francisco, CA
Aug 2014 - Current
Develop plans of action to execute the most effective advertising strategies for clients, such as Skype, Logitech, Jawbone, and Nature’s Way Herbal Supplements
Consult clients on web page design and copy to create the best performing site
Mentor new advertising coordinators in strategy and execution of Search Engine Marketing campaigns
Research new opportunities for expansion into different channels for our client as well as new techniques to optimize current initiatives
Run tests to determine best performing ads and landing pages to help guide clients in their messaging
Forecast and estimate client spend for particular time periods and projects
Prepare and deliver reports to clients to keep them updated on how their advertising was performing and the returns they were getting from it
Advertising Coordinator, Resolution Media, San Francisco, CA
Aug 2013 - July 2014
Worked in both Google AdWords and Bing Ads to advertise for brands, including Logitech, Jawbone, Nature’s Way Herbal Supplements, and Armored Auto Group
Expanded client’s advertising campaigns into Facebook, Twitter, and LinkedIn to keep clients active in new social channels
Wrote ad copy for the purpose of promoting products, sales, and events
Setup billing for clients and new insertion orders to continue advertising, and created Excel spreadsheets to track spend during the flight period
Assisted Advertising Strategist in maintaining campaigns and executing new projects
Cultivated strong client relations by responding to email requests, attending in-person and phone meetings, and delivering assets according to deadlines
Part Time BevMo Merchandiser, Southern Wine and Spirits, Union City, CA
Nov 2011-Jan 2012
Traveled to Beverages and More stores from San Mateo to San Francisco
Met shipments to help distribute around each store
Worked with fellow representatives, merchandisers, and store employees to arrange stores
Set up displays to attract customers to specific products
Lab Assistant, Learning, Attention, and Perception Lab, UCSD
March-June 2011
Ran subjects in a mainly learning and memory experiment
Worked with other lab personnel to develop and refine experiment
Collected data together in single database to promote easier access
Attended lab meetings to hear about other research in the lab and give input into other experiments
Lab Assistant, Chronic Pain Lab, Department of Psychiatry, UCSD
March-June 2010
Worked with and created an SPSS document for data collection and analysis
Organized and input data into SPSS document
Called research participants for additional information and clarification for the study
Completed Collaborative Institutional Training Initiative for Social and Behavior Research
Participated in lab meetings to discuss and develop objectives for the study
ORGANIZATIONS
Historian, Tau Kappa Epsilon Fraternity, UCSD
January- December 2010
Created and distributed an Alumni Newsletter
Established contacts with Alumni in the area
Collaborated with other fraternity members to put on events
Took pictures at events for fraternity’s records
