Nancy Hoffmann
Design Agency,
United States New York New York
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URLs (Design): devcolgroup.com, earthadvertising.com, shopgreenmall.net, appletreedigital.com, tomatodesign.net, theproofreadingmaven.com, stevekaye.com, balletbuilders.org, be-mondo.com, newhopeantiques.com, coralrealtygroup.com, transformatives.com, i-latina.cc, joanne-gerber.com, waterfallgroup.com, omarperiu.com, discovertimbuktu.com, askeveryman.com.
SOFTWARE: Photoshop; Quark; InDesign; Illustrator; Dreamweaver; Flash; ImageReady; Fireworks; Microsoft Office; CSS; HTML.
*** Freelance & Contract Projects:
WEB + GRAPHIC DESIGN / PRODUCTION TomatoDesign.Net (1995-Present)
Web design / content writing / analytics / image creation & production [in Photoshop & Illustrator] (Earth Advertising, TomatoDesign.Net, ShopGreenMall.net, Newtek Business Solutions, Y&R/Wunderman (Zyrtec campaign), Argyrol Pharmaceuticals, Steve Kaye, Joanne Gerber, BalletBuilders, be-mondo.com, Multimedia Solutions, IWWG, AOL/Moviefone, Transformatives.
Flash design & production (Interevco, Newtek Business Solutions [banners].)
· Web administration and e-commerce: (The Devcol Group, Curious Pictures & Curious Toys, Macy’s, Newtek Business Solutions, ShopGreenMall.net) Included content postings & updating; content management; tracking results; analytics (using Google AdWords and Google Analytics.)
· Print: collateral (sales sheets, catalogs, trade fair displays), labels, packaging, magazine advertising (TrumpUniversity.com, Bambara Africa Tours; Unity Bank, Lake Point Towers); direct mail (Wunderman, Pitney Bowes), magazine ads and inhouse posters (Macy’s, EarthAdvertising); production management (Bridal Guide Magazine); newsletter/magazine design & production (Vanguard Direct [NYC Housing Authority Journal]); Photoshop prepress production (outdoor posters for H&M); annual reports (Morgen Walke Assoc.); plus some copywriting (English, French); and proofreading (English, French, Spanish); designed & wrote instructional design videos (Jupiter Media).
· Clients: Clark Gayton (musician: Sting; the E Street Band), The Atlantic Theater, Earth Advertising, Jupiter Media, The Devcol Group, Joanne Gerber, Newtek Business Solutions, JWT, Prudential Financial, BBDO, Y&R/Wunderman, ShopGreenMall.net, Green Power Solutions, TrumpUniversity.com, The Coral Realty Group LLC, Everyman Communications, Curious Pictures.com & Curious Toys.com, Bernard Schmidt Productions, DYMO Corporation, Macy’s,The Children’s Place, Herndon Associates (Pitney Bowes), AOL/Moviefone, Town & Country Living, Bridal Guide Magazine, InProduction, IWWG, Medicus Communications, Stromberg Consultants, Morgen Walke, Multimedia Solutions, and be-mondo.com, among others.
WEB & GRAPHIC DESIGNER (2004-2008) Newtek Business Solutions WEB ART DIRECTOR
Wunderman
• Produced an online & print Zyrtec Spring advertising campaign: direct mail and e-blast.
• PRINT Magazine (Regional Design Annual); Musée de la Poste/Paris (Papiers et En-têtes); American Corporate Identity; Simpson Papers; Mohawk Papers; ADC/NJ (Gold & Silver Medals; 8 Certificates of Excellence); APRA (created a Special Award of Excellence honoring my work).
• Colonel, United States Air Force Art Program (since 1988): flew missions on assignment to document USAF operations. Paintings in the permanent collections of the USAF Art Museum and the Pentagon.
• OPRAH Magazine (March 2003): featured in an article on