Laura Roeper
Producer, United States
 
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Brief Summary
 After a  CD at a major ad firm recruited me at my art gallery, I started a ten year career in the biggest agencies in Chicago, ending up as the Manager of Art buying services.  Though grateful for my experiences, I missed the full creative end of my job and went back into the art field as a curator and freelance producer.  I was then given the wonderful opportunity to work in video/tv utilizing all the skills I had honed in print.  I feel my agency experience gives me a unique insight into vendor, agency, client relationships that is extremely needed and valued right now in our industries.  The relationships I have been part of the last decade in the mad world of advertising have been the best tools I can bring to all my jobs.   I also have my side project, http://www.chicagonow.com/permanent-canvas
Clients
Jim Beam Global Brands, M&M Mars, Motorola, Cadillac, Levi's, Lazy Boy, Ashley Furniture, Corona,
SC Johnson, Unilever, Kraft, GSK, Bretford, Rustoleum, VS, Skin & Bones, Tattootv, Richardroeper.com, Soulistic.
Professional Experience
Producer for print, tv/video. Solid background in estimating, timelines and project execution with experience in negotiating high end photography and illustration, print and web based. Also video and film project experience with individuals and studios. Jobs tailored to each specific account. Proven ability to recognize and capitalize on marketing trends. Branding consultant for creative individuals
to expand their capabilities in P.R. and Marketing.
Experience
FREELANCE CLIENTS, 2008 to present
KIM KNIGHT REPRESENTS — Producer, Project Manager
Full scale production duties, including casting, crew management, vendor selection, estimates, usage rights, negotiations, legal issues and invoices.
RUSTOLEUM — Producer, Project Manager
Large scale in-studio set shots, instructional full length videos, vendor selection, crew management
estimates, timing and invoices.
ABELSON-TAYLOR — Freelance Creative Consultant
Duties included producing, art buying, purchasing, timelines, estimates, copyright expertise and negotiations.
BEAM GLOBAL SPIRITS AND WINE COMPANY — Freelance Creative Consultant
Duties included producing, art buying, purchasing, timelines, estimates, copyright expertise and negotiations.
DRAFT/FCB — Freelance Creative Consultant
Duties included art buying, purchasing, timelines, estimates, copyright expertise and negotiations.
CHICAGO CANINE RESCUE — Public Relations
Coordinated fund raising, event awareness, media relations, and press releases for nonprofit no-kill shelter.
WORK EXPERIENCE
Rivet — Chicago/St Louis, 2008, Art Producer
Clients: Glaxco Smith Kline, Polaroid, McNeil/Splenda, Kellogs, Microsoft, Ebay
Coordinate, help select and recommend photographers and illustrators. Stay within budget, and timing with estimates and production schedules. Prepare detailed estimates, negotiations done before presentation to account executives and clients. Guard agency,
client against any legal issues. Broadcast webisodes and podcasts, estimating scheduling and legal issues dealing with union/nonunion vendors. Approve all invoices and related expenses. Produce all aspects of photography from approving pencils to final layout, all
details worked out before agency arrives on set. Supervise image selection process when necessary. Knowledge and skills at superior
level include photography, lighting, working with models, set design, soft goods styling. Also knowledge of photoshop, retouching
and print production.
OGILVY ACTION/OGILVY — Chicago, 2001 - 2008, Manager, Art Buying Services
Clients: Kraft Foods, Oscar Mayer, SC Johnson, Jim Beam, Unilever, Motorola
DRAFT WORLDWIDE — Chicago, 1999-2001, Art Buyer
Clients: M&M Mars, Cadillac, Sprint, USPS
fine ARTIST/CURATOR
I
ncludes various shows as participating artist and/or curator.
Also co op owner of Gallery 203, Chicago from 1997 – 1998
e
DucaTion
2005 - 2006, Cortiva Institute, Chicago School of Massage Therapy, Certification NCTMB, Basic First Aid, CPR, Licensed IL
1996 - 1997, Purdue University, Calumet Campus, Liberal Arts/English Dean’s List, Semester Honors
1989 - 1991, South Suburban College Degree in Visual Communications Academic Honors
1442 N. Bosworth Chicago, Il 60622 312 623 1664 lroeper@gmail.com
LAURA ROEPERPRODUCER
CREATIVE CONSULTANT
CHICAGO LOS ANGELES
lroeper@gmail.com

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