JOHN GOODWIN
19 White Plains Avenue • Londonderry, NH 03053
H: 603-432-3203 • C: 603-845-8765 •
[email protected]goodwindesignsolutions.com
Art Director / Creative Director / Manager
Dynamic, visionary, and innovative with creative design and direction experience creating impressionable and profitable advertising campaigns and communication tools to drive revenue growth. Extremely creative, generating ideas that captivate consumers through multiple media channels. Talent for directing and motivating teams to develop creative brand identity. Successful branding and rebranding in competitive industries. Expertise in print advertising, direct marketing, collateral, catalog, magazine, exhibit, and web design; point-of-purchase materials, banner ads, flash animations, apparel graphics, and corporate identity. Proven proficiency managing projects within budget and time constraints.
Core competencies include:
Creative Team Leadership Visual Media Concepts
Brand Development Project Management
Multimedia Advertising Web Advertising and Design
Corporate Identity Product Packaging
Logo / Graphic Design Market Research / Trend Analysis
Professional Experience:
CREATIVE DIRECTOR / DIRECTOR OF CUSTOM PUBLISHING
McLEAN COMMUNICATIONS, Manchester, NH (2008 - Present)
Primary responsibility: Creative direction and production of numerous magazine titles. Set and ensured top quality standards. Collaborated closely with clients, project manager, photographers and editors. Creative and design direction on magazines, client ads, trade show graphics and web ads. Clients/magazines include: New Hampshire Home, Celebrate NH, Spirits Quarterly (Vermont), Mainely Spirits, Nashua Chamber of Commerce (two magazines), Easter Seal (75th anniversary book), Parenting NH NEXT, NH magazine Medical Directory, Best of NH Expo, Best of Business Event.
Selected accomplishments:
Successfully art directed over 46 magazine per year while maintaining high standards of design.
The success of wine and spirits lifestyle magazine for New Hampshire led to the start up and continued publication of similar publications for Maine and Vermont.
Strategically partnered with creative and account services team members to ensure
high-quality standards and strategize promotional plans to seal clients’ spiraling success.
Streamlined administration process by creating a file identification storage, facilitating the retrieval of vital information.
Ascertained needs and developed feasible budgets for software and hardware purchases.
SENIOR ART DIRECTOR / VICE PRESIDENT
GRIFFIN YORK & KRAUSE, Manchester, NH (1993 to 2008)
Motivated teams and directed creative projects/campaign initiatives: art direction, concept design, ad layouts, brochure creation, catalogs, trade show exhibits, and development of point-of-sale collateral. Set and ensured top quality standards. Collaborated closely with project manager and extensively brainstormed with copywriter. Combined efforts with account manager and consulted clients. Clients included: New Hampshire Lottery, Globe Firesuits, Centex Destination Properties, Catholic Medical Center, Laconia Savings Bank, Manchester Monarchs Hockey, Oil Heat Council of New Hampshire, and New Hampshire Liquor Commission.
Selected accomplishments:
Creative lead on the Globe manufacturing account and regained market share, positioning client at #1
in the Firefighter clothing industry.
Transformed an in-store price list newspaper into a 4-color Wine and Spirits lifestyle magazine,
that increased customer traffic and purchases and was fully funded by advertisers.
ART DIRECTOR OF PROMOTIONAL SERVICES
MUSICIAN MAGAZINE, Gloucester, MA (1991 to 1993)
Strengthened company identities and built brands by designing marketing materials, including CD packaging, posters, special publications, and advertisements. Communicated with printers and vendors to secure art concept. Supervised and motivated graphic designers. Interviewed, identified talent; hired illustrators and photographers. Collaborated with the executive producer to develop enticing promotions. Worked closely with graphic designers, copywriters and proofreaders.
Selected accomplishments:
Led collateral and advertising needs, competently executed all project time lines.
Generated over $800,000 in additional revenue by implementing monthly CD sampler program.
Performed competitive market evaluation and relationship/alliances building to execute
multi-channel advertisement initiatives.
Additional Employment Experience
Freelance Art Director, BETTER HOMES & GARDENS SPECIALTY PUBLICATIONS
Art Director of Publications, Saga Holidays
Art Director of Publications, Trans National Travel
