Professional Experience
Graphic Designer & Creative Director | jun/09 - present
New York, USA
Currently, I’m working on projects for international clients creating brand identities,
store concepts, icons, logos and designing for fashion brands and ad campaigns.
Clients: BMW, BlackRock, Bentoking, Citibank, Capital One, DHL, DOW,
History Channel, IBM, JCPenny, ESPN, Farm Bureau Insurance, Kraft Foods,
Li-Ning, McDonalds, McKesson, Red Bull, Pelé Sports, NHL, TD Ameritrade,
Trip Airline, VIVO, VitaminWater, Volkswagen, Walmart
Li-Ning, LNG | feb/10 - apr/11
China’s largest sporting goods company - Beijing, China
Creative Director
During my time at Li-Ning I worked as Creative Director on the launch of their new sports/fashion sub-brand LNG. LNG focuses on “Generation One”, the age group
between 15 and 23 years that will be the new creative force in China.
I was in charge of the brand strategy, design implementation as well as the graphic
design on the product side. I worked with a team of two fashion designers, beginning with the creation of the season’s direction to the finished product line.
MetaDesign | sep/07 - may/09
Corporate design agency - Berlin, Germany
Senior Graphic Designer
I worked on the development of new brands, creation of complex corporate identities, redesigns for international companies and exhibition designs. I was involved in projects such as the creation of the new corporate design for companies like Audi and FIFA, new picture style and picture language for BASF, new corporate design for the Commerzbank and an opening campaign for the International Maritime Museum of Hamburg. In addition to branding, I also worked on illustrations and story boards.
Clients: alkr, Aerologic, Audi, BASF, Commerzbank, Deutsche Post, DHL, Maritime Museum Hamburg, Solon,Telecom Italia, Telekom Austria, Volkswagen
adidas originals | jan/06 - jul/07
International Sports Brand - Herzogenaurach, Germany
Graphic Designer / Project Manager
At adidas I was responsable for part of the global shoe range, the visual language for three Missy Elliott collections, t-shirt collections and apparel graphics. I was involved
in special projects such as adidas Green Collection and Materials of the World collection.
On a daily basis I interacted with marketing and production, created style and trend moodboards and worked on concepts for the collections.
cayenne - Dentsu Group | mar/05 - dec/05
Advertising agency - Düsseldorf, Germany
Art Director
As an art director at cayenne I was in charge of pitch design, as well as a pro bono campaign for Diakonie. I also worked on some of their client’s advertising campaigns creating story boards, character designs and logos.
Clients: Apollo Optics, debitel, Diakonie, Euronics, Kamps, RWE, Thalys, VRR
age. comunicação | jan/04 - dec/04
Advertising agency - São Paulo, Brazil
Graphic Designer
At age. I worked in new business. I designed the packaging for Trussardi’s Home
& Parfume line, the Trophy for the MTV Music Video Awards Brazil and the annual
review for the advertising club of São Paulo. I was also in charge of the Nike 90
advertising campaign, including Out of Home, POS and TV.
Clients: Nike, MTV Brazil, SONY, Trussardi, Morumbi Shopping, Gráficos Burti
Leagas Delaney | nov/99 - apr/00
Advertising agency - Rome, Italy
Junior Art-Director
At Leagas Delaney Rome I worked on my first advertising campaign.
It was a recruitment campaign of university graduates by Telecom Italia.
I also worked on the accounts of adidas, Goodyear and Lycos Italy, sketching ideas,
mapping mood boards and creating story boards and advertising concepts.
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Leagas Delaney | 99
Advertising agency - Düsseldorf, Germany
Internship
Michael Schirner Projekt Agentur | 98
Advertising agency - Düsseldorf, Germany
Internship
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Education:
University of Applied Sciences for Graphic Design | 98 - 2003
Düsseldorf, Germany
Diploma in Visual Communication and Graphic Design by Professor Uebele and
Professor Hess. My final thesis was a tourist information system for the city of Rome.
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Languages:
German (native language)
English (fluent)
Portuguese (fluent)
Italian (intermediary)
