Allison Choppick
Graphic Design, Vancouver British Columbia Canada
 
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Brief Summary
Professionally, I’m a full-time freelance graphic designer, illustrator and artist. In my off time, I'm a mountain biker, snowboarder, runner, and all around outdoor enthusiast. I've always dreamed of designing for the action sports industry, so I'm incredibly happy that after years of hard work, I've finally been able to merge my design with my lifestyle.

My main focus is on bold, edgy designs for print, web and branding, which works perfectly for my usual client base. Don't let the bright colours fool you, though- I also do a lot of corporate work, and have successfully rebranded and designed for hospitals, non-profits, and financial institutions.

My most requested specialties include branding, logos, posters, ads, hand-drawn type, illustration, apparel graphics, responsive web design, and Wordpress sites... but don't hesitate to contact me with special requests or less mainstream items.

 
Clients
Shake Media (www.shakemedia.ca)
Nimbus School of Recording and Media (www.nimbusrecording.com)
Whistler Brewing (www.whistlerbeer.com)
Bowen Island Brewing (www.bowenislandbeer.com)
Monsoon Vodka (www.monsooncooler.com)
Hey Y'all Iced Tea (www.heyyallsoutherntea.com)
Rockin' River Music Festival 2015 (www.rockinriverfest.com)
Illumination Music & Arts Festival 
Global Mind Elevation Snowboards
Gilson Snowboards (www.gilsonboards.com)
Rather Be Dog Walking (www.ratherbedogwalking.com)
Better Painting (www.betterpainting.ca)
Phyletic Lifestyle Clothing (www.phyleticlifestyle.com)
Lifemark Properties (www.lifemarkproperties.ca)
The Creekside Strays
Derek Meets World (www.derekmeetsworld.com)
Shimano
Campstock Music Festival 2011
Body Tempo Fitness (www.bodytempo.com)
One Life Apparel
Chasing Pow (www.chasingpow.com)
St. Marys Memorial Hospital Foundation (www.stmarysmhf.com)
Stratford Ribfest
The Streaming Network
Professional Experience
GRAPHIC DESIGNER (contract)
Whistler Brewing Co.

I was hired on as the contract graphic designer, and was quickly immersed in creating internal sell sheets, promo material, posters, signage and social media graphics for all of the Whistler Brewing drinks. There were loose brand standards in place already, so it was my job to build on those and give the brand some punchy, eye catching new material that would appeal to the targeted demographic.

GRAPHIC DESIGNER (contract)
Bowen Island Brewing

I was hired on at Bowen Island to work on the same elements as I was at Whistler- print collateral, in-store signage, and social media headers and posts. The brand had the elements in place already, but, like the Whistler brand, it needed an update. I worked with the existing elements to revamp the designs, using bolder styles and more relevant layouts.

ILLUSTRATOR (contract)
Choup Lines

There’s a new business emerging out of California, and I was approached to do a custom-lettered logo, plus a few t-shirt designs that would represent the brand.

GRAPHIC DESIGNER + ILLUSTRATOR (contract)
Rockin' River Music Fest 2015

I occasionally take on contract work from design firms that need an extra hand on a project; this was one of those. I was hired to take control of all design elements, which included posters, ads, highway road signs, illustration, character design, campsite badges, and t-shirts. There was no set look to the project, and I had complete creative control… so, being an illustrator, I decided to go in that direction. I decided on a cute, illustrative theme that would make the music festival easily identifiable, and that would look good across the board- on ads, merchandise, and decorative posters.

GRAPHIC + WEB DESIGNER (self-branding)
Two Budgies Design and Development

Branding and responsive web design for the small web company run by myself and my fiancé. 
I wanted the logo to be as symmetrical as possible, so we could easily change it into an icon or use it on different products. This translated well into the web design, as we used the same circular image throughout for buttons and links. The website is fully responsive, and was designed alongside my fiancé, who is a developer. The site is entirely original code- no Wordpress or code snippets from other sources.

CONTRIBUTING ARTIST (contract)
Gilson Snowboards

The guys at Gilson Boards contacted me about putting some art on their snowboard decks- the owner is a bird lover, and my bird art sparked his interest. I was given the green light to design 3 different decks, with one being put into production for this past season and two held over until next winter.

GRAPHIC DESIGNER + ILLUSTRATOR (contract)
Shimano

I was enlisted by a contact at Shimano to create a few designs for the team t-shirts. They were looking for something subtly creative that would stay within the strict brand standards while still conveying 'biking'.

GRAPHIC + WEB DESIGNER (contract)
Rather Be Dog Walking

I was hired alongside my fiancé (a web developer, and co-owner of our web business, www.twobudgies.com) to design and implement a new look for their website and logo, with the intent to bring it up to date in both image and usability.

GRAPHIC DESIGNER + ILLUSTRATOR (contract)
Phyletic Lifestyle Clothing

I worked with the guys at Phyletic Lifestyle Clothing for a few months, where I was in charge of branding the company (it was new at the time), and then creating art for their first line of active wear. I then went further, and developed the colour palette for their Summer 2014 line of t-shirts, both for men and women.

GRAPHIC DESIGNER + CONCEPT ARTIST
Trench Marketing Projects Ltd.

One half of the company sells large inflatable advertising products and characters, and the other half specializes in small scale advertising and business-related signage/print. As the designer for both companies, I was responsible for small jobs like logos and branding on already-designed products and apparel, as well as the impressive 50' tall custom-designed inflatables, for which I was the concept artist and renderer.

GRAPHIC + WEB DESIGNER
Prevail Music

I did all of the graphic and web design for the bands we signed, as well as for the company itself. When I was designing for artists, it was important to brand them so they’d appeal to their target audience. When I was doing design for the company, a more corporate, refined look was needed.

DIGITAL COLOURIST (contract)
Conceptual Pathways

I was hired on contract by Conceptual Pathways as the colourist for a series of character illustrations for a piece of software called Powernoodle. There were approximately thirty historical characters in use for the game-themed online-meeting software, and I was to take the existing illustrations (which were no more than line art at the time) and add colour digitally. Using my Wacom Intuos 4 Tablet, I vectorized the pencil sketches, created the line art, and chose the colours for each one based on historical documents, the software’s existing colour schemes, and possible applications (and therefor possible contrasts), and then added base colours, highlights and shading.

GRAPHIC DESIGNER
Wilson Trophy

Wilson Trophy was a national supplier of provincial/state-level sporting event trophies and awards. I initially came on to design type-focused plaques, but ended up rotated between design and production.

JUNIOR GRAPHIC DESIGNER
Black Cat Advertising

I was one of many designers in this small advertising firm. My jobs usually entailed bits and pieces of bigger jobs, such as photo editing, layouts, type editing and copy writing, but very often I’d be pulled into a campaign, and would be assisting lead designers from start to finish.

GRAPHIC DESIGNER
Designs Beyond Words

I was the in-house graphic designer at this two person sign shop, and spent my days working on business cards, flyers, signage, car decalling, and direct mail pieces. I was also somewhat of a secretary, as I was the first person clients dealt in the business.
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