Art Director with strong knowledge of art direction, illustrations, typography, print, production & prepress. Understanding of design process from concept and brainstorming to a meticulous eye for detail in final stages.
A dynamic individual with long experience in Art Direction, Brand Management, and Team Supervision • Acknowledged for integrity, high professional standards, “big-picture” vision, and sensitivity to deliver projects within the committed time & cost parameters. • Demonstrative competence in strategy of creativity; expertise in identifying an idea to turn into effective business result; practiced all aspects of visual communication from creative direction to finalisation. • Possess strong understanding of design and graphic execution techniques and develop high quality designs implementation of effective design solutions that cater to customer needs. • Conversant in initiating and stimulating creative ideas for and from everyone involved in the creative process. • Acquired invaluable experience of working in multiple technologies/ teams; well-versed with Industry Standard Multimedia design applications & technologies. • Adept in analysing brand / design needs, evaluating consumer requirements, custom designing solutions. • Ability to relate people at any level of management as well as handling issues related to training. • Leading & monitoring the performance of team members to ensure efficiency in operations and meeting of individual & group targets.
Strong knowledge of colour theory, typography, print, illustration, production & prepress. Understanding of design process from concept and brainstorming to a meticulous eye for detail in final stages.
Copywriting & Interpretation
Creative problem solver using consumer insights, analytical of words using it’s impact. Web Joomla CMS, WordPress CMS, Web User Interface design and web graphics creation OS Mac OS 10.6 (Snow Leopard), Windows
Graduate Diploma in Applied Art, 1991 to 1996 Major in Indoor Advertising and Illustrations C U Shah College of Fine art, Surendranagar, GJ, India
Training in Web Engineering, 1999 Netvision Technologies, Ahmedabad, GJ, India App Adobe Illustrator CS4, Adobe Photoshop CS4 Adobe InDesign CS4, Adobe Acrobat Pro, Adobe Flash, Adobe Dreamweaver, MS Office
August 2011 - Present Consulting Art Director Star Leo Advertising, Kampala, Uganda Serving as a consulting design expert and providing strategic & creative services for their major clients: Orange Telecom, Toyota Motors and also helping building web projects for various small scale clients.
June 2008 - April 2011 Art Director BigFish Advertising, Dar es Salaam, Tanzania Leading a design studio to provide various designs development from concept to completion. Played lead role to create strong & multipurpose design studio to bring new business. Handling team of designers & production staff for a range of design & branding projects. Supported ‘Premier Betting’ of Editec Lotteries – UK to established in Tanzania and played major lead role for brand campaigning. Serving Vodacom, Kumho Tires, Premier Betting, LG & A-Sante Mineral Water to achieve their business goals through creative developments.
Nov 2003 - June 2008 Studio Head Graphic Systems SPRL, Kinshasa, DR Congo Served as Designer & Prepress Head. Executed task related to pure graphic design, artwork creation & finally Prepress operations Headed team of designers, DTP operators & related design/prepress activities. Designed & developed packaging, campaign Ads & print media designs for business like FMCG, Pharma products & Beauty products. Played lead role to well established company in to BTL agency activities.
May 2003 - November 2003 Brand / Design consultant Portico India, Mumbai, India Performed as brand & design consultant to launch & established Portico New York collaboration with Creative Mobus Fabrics Ltd. Designed & researched home linen textile designs, brand logo, packaging for the brand. Headed branding & design team & created new concepts in to Indian Home linen, specially bed sheets sets. Given Punch line ‘Your heart, home & happiness’ for their home textile chain stores.
December 2001 - April 2003 Designer Bombay Dyeing, Mumbai, India Served as creative textile designer to re brand one of the oldest home linen company to attract new generation. Enjoyed designing of most powerful Home linen designs, which were sold highest. Achieved top-level appreciations through creation of modern & consumer centric designs. HandW led National dealers conference using effective presentation.
May 1999 – December 2001 Multimedia Designer Xplora Interactive, Ahmedabad, India Worked on different design projects of Web, CD authoring, Animation & print designs. Performed as team leader on two Interactive learning CD projects. Designed logos, Press Ads for their multimedia-learning institute.
May 1998– January 1999 Graphic Designer Golden Era Printers, Mogwase, South Africa Performed & worked on various Print design jobs. Also worked with Prepress department to provide better output. June 1996 – September 1997 Graphic Designer Core Emballage Ltd., Ahmedabad, India A Corrugated packaging company with state of the art design studio and plant. Re-innovation of corrugated package designs was main part of this job. Understood corrugated material to use in packaging & display systems. Designed display designs with easy to carry concept.
First prize in Display Design Competition, Ahmedabad, India by the National Institute of Design (NID), Core Emballage Ltd., BOBST SA- Switzerland, and Khatima Fibers Ltd. in 1998 First Prize in the Drawing Workshop, Junagadh, India at a workshop organised by Darbar Hall Museum, Junagadh in 1990
A permanent Creative Chair with an AtL Agency, Design Studio or Multimedia design house in India or abroad.