John Butler has owned and operated johnbutlerphoto since 2009, when John began to focus on cultivating relationships with advertising agencies and microbreweries in the Toronto region.
John is passionate about photographing lifestyle and commercial images of beer, wine, food and cocktails. He enjoys the challenge of conveying a brand-strategic lifestyle through table-top and entertaining photography.
John’s major clients have included Labatt Blue US and Canada, Alexander Keith’s, Muskoka Brewery, Chrysler Canada, Flying Monkeys Craft Brewery and Tequila Tromba.
John attended the Creative Photography program at Humber College and graduated with awards in lifestyle photography, and has continued to pursue commercial photography since this time. With additional experience at Optic Nerve and Publicis Modem Toronto, John is fully appreciative of and comfortable working within fast-paced settings and projects, where both quality and speed are key requirements.
Alcohol, Beverage and Commercial Lifestyle Photographer
John Butler specializes in beer, wine and liquor photography. He understands the role of photography as a powerful tool of communication, branding and marketing strategy in the alcohol and beverage sector. Communicating with consistently clear, crisp and visually pleasing images, John pays attention to technical quality and ensures that his final images support and enhance his client’s brand and marketing strategy.
· Commercial advertising photography
· Beverage and alcohol photography
· Food photography
· Lifestyle and tabletop photography
· Proficient in strobe and natural lighting
Constructing effective lighting setups to convey mood and setting
· Ability to work in-studio or on-location
· Provides fast turnover; strong time-management and planning skills
· Effectively meets tight deadlines
· Outstanding detail orientation
· Excellent team player and relationship-builder
· Appreciates and is able to align work with artistic and creative direction set by clients and assigned art directors
· Able to work independently
· High level of technical proficiency
Beverage & Alcohol Photography Experience
LABATT BLUE US & LABATT BLUE CANADA – 2010 and 2011 Simple bottle photography under the direction of Publicis Modem Toronto.
MUSKOKA COTTAGE BREWERY – 2011 Lifestyle and simple bottle photography of “Winter Beard” for advertising and promotional purposes.
FLYING MONKEYS CRAFT BREWERY - 2011 Conceptual, lifestyle and simple bottle photography of entire beer roster, for advertising and promotional purposes.
TEQUILA TROMBA – 2010 Lifestyle and simple bottle photography for advertising and promotional purposes for this breakout new Tequila company which hit the LCBO shelves in early 2012.
Food Photography Experience
TRE SORELLE ITALIAN BISTRO – 2012 Food and wine photography campaign as a follow-up to the appearance of Tre Sorelle on The Food Network’s ‘You Gotta Eat Here’.
ZAT’S ITALIAN BISTRO – 2012 Food photography for menu, advertising and promotional purposes.
Location, Home Decor & Lifestyle Photography Experience
CHRYSLER CANADA – 2011 / 2012 Coverage of Canadian International Autoshow for Publicis Modem’s client Chrysler Canada, specifically coverage of display setup and lifestyle shots for social media and internal promotional purposes.
STAGE TO FIT – 2011 Photography of entire in-home staging and entertaining product line for advertising and promotional purposes.
CHRYSLER CANADA – 2012 Close-cropped promotional photography of automotive accessories for advertising purposes.
LABATT BLUE U.S. – 2011 Close-cropped promotional photography of merchandise for Labatt Blue US Rewards program.
LABATT BLUE CANADA – 2011 Close-cropped promotional photography for Labatt Blue Canada merchandising.
ALEXANDER KEITH’S – 2010 Close cropped and simple bottle photography for Alexander Keith’s merchandising, webstore and promotions.
THE SHOPPING CHANNEL – 2010 Close-cropped jewellery photography for promotional and advertising purposes.
OPTIC NERVE – 2008 / 2009 Intern in the retouching department of Optic Nerve Toronto. Gained experience in how to effectively retouch commercial, product, food and drink, and lifestyle photography and has carried this experience into his own work going forward. John currently retouches all of his own work according to the specifications of his client.