Pamela Vitale
Creative Director/ACD/Senior Designer
[email protected]
Summary
I am a Creative Director/ACD/Senior Designer (copy & visual) who uses innovative and integrated
creative solutions for new business, advertising and entertainment.
Energetic professional with proven expertise in handling multiple accounts, projects, creative teams
and clients with great composure, under pressure, all with in required deadlines.
Experienced in all aspects of production, pre-production and visual design from concept driven
development through completion. A keen understanding of creative brand development and
integrated marketing for advertising and entertainment utilizing strategy, UX, motion, video, rich
media/interactive, print, 3D and sound design. Over my career I have re-secured lost client
relationships and helped develop and won new business up to $8 million.
I will add: Personal creative fulfillment is always wonderful but is not my total focus. I'm always
interested in the professional atmosphere and the unity of a great group of people for a common goal
and when needed inspire visual/environmental/verbal quality and excellence. I have always been
about building the brand, strategy and process, but most of all it's the understanding of the overall
clients long-term short-term needs and giving something more useful and valuable to the customer.
Always learning more in the process...like evaluation, and over all grasp of different cultures, age
groups and trends...perceptions.
I like to effect people in ways needed most while giving them an experience, pleasure or ease of use.
I love what I do whether is be professional or independent.
Directed and/or supervised staff and projects utilizing Flash, 3D modeling and rendering with Maya,
(also Max3D & LightWave), motion graphics, audio/video production (sound design, V.O., DV, HD
and Live), non-linear editing, DVD authoring, FLAC, and video compression.
Hands on experience in After Effects, Final Cut, Photoshop, Illustrator, Microsoft Office and Final
Draft
Specialties
multi-media, new business presentations, sizzle videos, original broadband content, broadcast
graphics & brand packaging, digital media production (web, rich media, motion graphic and video),
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talent and creative development, emerging technology, process improvement, mentoring, client
contact, concept writing, mood boards and story boarding.
Experience
Contract NEW BUSINESS CREATIVE DIRECTOR/ACD (strategy, new biz, visual & copy) at
www.xyeye.com
2001 - Present (8 years)
CREATIVE DIRECTOR (NEW BUSINESS, MARKETING, UX, COPY & VISUAL), SENIOR ART
DIRECTOR, SENIOR DESIGNER: NYC 2001 to Spring 2008
CLIENTS WORKED FOR: Spotzer Media, LEMUR, NextNewNetworks.com, Global Advertising
Strategy, G2, Taxi, TheCementWorks, Renegade Media, Sebastian Piras Prod., Betesh Group,
What-if Labs, Matthew Barney Studio, GIST.com, IXL, Y&R, INKTANK, Agency.com, Comedy
Central, Delta Enterprise
PROJECTS WORKED ON: threadbanger.com, bleacherbloggers.com, viropop.com,
brideorama.com, EthnicOutdoor.com, EthnicEvents.com, CoverGirl, Discovery Channel branding,
BET Channel promos, Panasonic online, www.gist.com, Lucent online portals, PhilipMorris.com,
General Foods, ABC/Disney promo, Versus (VS) Channel marketing, 'Offsides' sports TV show
promo, 'De Lama Lâmina' feature film, S.E.A.L./BMNYC events & fundraiser, and license products
for Nikelodeon, Disney, NASCAR, Hasbro
4 recommendations available upon request
Contract WRITER/DIRECTOR/PRODUCER at xyeye production
May 2001 - Present (8 years)
ORIGINAL CONTENT, CONCEPTS & DESIGN FOR BROADBAND, MOTION GRAPHICS AND
VIDEO (WEB & CABLE & TV):
writer, director and producer of original broadband/video/motion and live multi-media events.
Development, treatment packaging and script writing.
http://pamelavitale.blip.tv
http://freetag.blip.tv (3 new episodes in post)
http://urges.blip.tv
http://obtention.blip.tv (in post & development)
ACD (copy & visual) & AdPlanner (strategy) at Spotzer Media Group BV
March 2008 - December 2008 (10 months)
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Full time position:
Strategic and creative approaches to marketing, new business and new products. Developing new
formats for video - Richmedia banners; Product packaging; Product promo & training video;
Concept, copy & direction for online video and TV ads; Pre & Post direction.
Clients include: NBC, Google, Facebook, Yellowpages, Merchant Circle, Hearst, MTV, Microsoft &
Localville
www.spotzer.com
For specific samples of my work at spotzer:
www.xyeye.com
1 recommendation available upon request
Producer at Nth Degree.tv
November 2004 - April 2005 (6 months)
# Pre production management, scheduling and assistant director for HDcam and green screen
stage shoot and post production producer for Discovery channel launch of the new network #Home
and Health# graphics and openers.
# Client contact/liaison, producer and assistant director for BET show opener spots for RAPCITY
and REEL to REAL
1 recommendation available upon request
Creative Lead at GIST-ITV CABLE (www.gist.com, Canal+)
February 2001 - May 2001 (4 months)
Created cable TV concept, new business presentation & interface designs for cable europe,
remote control devices and handheld remote control interface.
Creative Direction (NEW BIZ, UX & DESIGN) at Interactive8 Inc
May 1999 - April 2000 (1 year)
Brand strategy & direction for new business pitches and development of ad campaigns creating
new business presentations, storyboards and motion graphics integrated with video/voice overs
and music.
Pitched and won with Sales Rep: Rocket E-books, Harrods, JVC, Motorola and BecksBeer.
Directed/produced the Luminant Worldwide promo/pitch video for African-American marketing.
Helped to create and streamline process documents, UX and planning strategy for the production
department.
2 recommendations available upon request
creative direction at interactive8 Inc.
1999 - 2000 (1 year)
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Associate Creative Director at GREY E-MARKETING
December 1998 - April 1999 (5 months)
I was the creative client contact and associate creative director for the Grey/Lucent team for
Planning, UX Design & Direction and Creative Lead (copy & visual) for the Lucent Technology
"r/evolution" business conference portal.
Creative Director at i-VILLAGE.COM/ivillage advertising
September 1997 - December 1998 (1 year 4 months)
I was the creative director for iVillage's original site launch of iVillage.com the womens network's
which included 9 channels, branding, site design, UI, production and cross-branding.
Directed and produced ads and animated banner campaigns for Polaroid, Red Rocket, Sega,
Lubriderm, Netgrocer, Target and Visa. I was the creative team leader that won the Sega account
for iVillage advertising.
Created Interface designs, concept development for the online product and also the marketing
and branding of/for the women's network's new site launch of ivillage.com
Creative Director at DAMIAN BISCH AND PARTNERS
May 1995 - November 1997 (2 years 7 months)
Creative concept, new business presentations, copy writing, design development and directed
photo shoots for sports and apparel advertising campaigns.
Clients: Thule, Airwalk, Starter, Magic Johnson, Everlast, First Down, Samsung and Yankees.
Education
New York University
MPS, innovative integrated media focusing on strategy, concept, video & motion
graphics, 2002 - 2004
School of Visual Arts
BFA, Media, September 1984 - May 1988
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Honors and Awards
FESTIVALS:
- The Absolute Winner
Pamela Vitale - "Volume On Speed"
The DF 2006 Edition most voted by the audience ...
The DigiFestival.net 2006 Audience!
XIV edition: http://www.videominuto.it
Sept. 2006 The Luigi Pecci for the Contemprary Art
Via della Repubblica, 277, Prato/Italy
KALEIDOSCOPE:
Mix Minute Compilation
Volume on Speed, Pamela Vitale, sound: Band of Bees Usa 2005, 1 40
Interests
long distance biking
surfing
cultural social (above ground, underground, urban) scene of NYC
movies and music
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Pamela Vitale
Creative Director/ACD/Senior Designer
[email protected]
8 people have recommended Pamela
"We brought Pamela to Amsterdam to support our product innovation and creative development.
She succeeded in leading multiple communication projects, resulting in new business wins. She
has proven to contribute and lead in the strategic, conceptual as well as the implementation parts of
briefs. Pamelas extensive experience, energy and commitment helped me to get things done
quickly and effectively. Her hands on skills are very valuable in a start up environment."
Tamar Van De Paal, SVP, Spotzer Media Group, managed Pamela at Spotzer Media Group BV
"The work produced by Pamela has always struck me as creative and intelligent in solving a
communications question. She can be bold and fun as well as sophisticated and serious. I
recommend her as a person who's great to work with as well."
Courtney Pulitzer, Founder, President, Courtney Pulitzer Creations, was with another company
when working with Pamela at INTERACTIVE 8/LUMINANT WORLDWIDE
"Pamela is extremely stylish and energetic. She is a "think outside the box" creative with a passion
for multimedia, film and the arts. She is constantly experimenting with her ideas and staying in
touch with the multimedia arts world."
Kristine Mudd, art director, Scholastic, worked with Pamela at www.xyeye.com
"Pamela is a solid creative talent always bringing fresh ideas and methods to a project. She has the
ability to lead and motivate others to do their best work. I highly recommend her for any job or
project!"
John Trifiro, was Pamela's client
"Pamela is dependable, knows exactly how to get things done, understands people, and is a
pleasure to work with."
Alan C. Kaufman, was Pamela's client
"Pamela was a fantastic asset on the project we hired her for. Adaptable and authoritative, she was
able to take charge when we needed her to take charge, and able to be a team player when that
was required of her. I would love to work with her again."
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Arlan Smith, Creative Director / Owner, Nth Degree, managed Pamela at Nth Degree.tv
"Pamela's ability to focus all of her considerable intellect and creativity on a problem in order to
come up with unique solutions to intractable problems has pulled my bacon out of the fire more
than once. She not only has a great creative talent, she has the ability to look at a problem with a
"business eye" and offer solutions that further the business goals of the client and the project. I
would hire her to lead any creative project I had either in house on the client side or as partner on a
consultant job."
Devin Voorsanger, CONSULTANT, PARABOLICA, worked directly with Pamela at
INTERACTIVE 8/LUMINANT WORLDWIDE
"Very creative, and with vision, Pamela is a hardworking professional who has an eye for artistic
integrity, and can bring this to your everyday business needs."
Sean Hull MySQL & Oracle DBA, was with another company when working with Pamela at
www.xyeye.com
Contact Pamela on LinkedIn
