Greg Bennett
Creative Direction, York Pennsylvania United States
 
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Contact details
Tel: 717 683-5712
Brief Summary
Greg Bennett is a conceptual Designer/Director with 13 years of experience crafting both traditional and interactive marketing for a broad and discerning clientele.

Skilled in the concept and development of integrated branding programs and 360 advertising campaigns. Open-minded, curious and collaborative approach to solving problems fueled by a lifelong passion for distinctive visual expression. Deadline and budget oriented without ever losing sight of what really matters: helping both clients and colleagues produce work that stands out and gets noticed.

Bennett's work has been recognized by the San Francisco Museum of Modern Art, CBS News, Communication Arts, Art Directors Club, Graphis, AIGA, The Dieline, Lovely Package, and has been selected for exhibition in China, Italy, Russia and United States.

He is a member of the American Advertising Federation (AAF), American Institute of Graphic Arts (AIGA) and Society of Design (SOD). Additionally, Bennett actively participates as a member of the Professional Advisory Committee for The Art Institute of York — Pennsylvania.

For further information, please visit: www.worktodate.com
Clients
• Academy for Educational Development
• American Institute of Graphic Arts
• American Red Cross
• AOL
• Art Institutes
• Associated Press
• Black & Decker
• BBC
• DEWALT
• Discovery Channel
• Earth Shoes
• Filson Outdoor Apparel
• GE
• Gerber Legendary Blades
• Goldwell Haircare
• HAKA Apparel
• Hooked on Phonics
• Little Me Childrenswear
• National Geographic
• Rehoboth Beach Film Society
• Ride Snowboards
• Royal Robbins Outdoor Apparel
• Simpson Racing
• SnowSports Industries America
• Strayer University
• STX Lacrosse
• Sylvan Learning Center
• United States Postal Service
• Zen Department Stores 
Professional Experience
SPECIALTIES

• Advertising
• Art/Creative/Design/Photo Direction
• Branding
• Corporate Identity
• Graphic Design
• Interactive Design
• Retail & Packaging Design
• Strategy


WORK EXPERIENCE

Design Director at H&D Branding
November 2011 - May 2012

Primary Responsibilities: art direction, design direction, branding, brand management, brand strategy, consumer experience, consumer packaged goods (CPG), corporate identity, environmental design, graphic design, hand skills, integrated marketing materials, interactive, packaging, path to purchase, photo art direction, point of sales (POS), research, retail design, shopper marketing, strategic thinking.


Creative Director at Mission Media
April 2011 - October 2011

Primary Responsibilities: advertising, creative direction, branding, brand management, brand strategy, consumer packaged goods (CPG), corporate identity, direct mail, graphic design, hand skills, illustration, integrated marketing, interactive, packaging, photo art direction, research, strategic thinking, web site design, workflow analysis.


Design Director at Siquis
September 2002 - January 2011

Primary Responsibilities: advertising, art direction, design direction, branding, brand management, brand strategy, consumer packaged goods (CPG), corporate identity, direct mail, environmental design, graphic design, guerrilla, hand skills, illustration, integrated marketing, interactive, outdoor, packaging, path to purchase, photo art direction, point of sales (POS), research, retail design, shopper marketing, strategic thinking, typography, web site design, workflow analysis.


Environmental Designer at Novak-Birch
August 2001 - September 2002

Primary Responsibilities: advertising, branding, brand strategy, consumer experience, corporate identity, direct mail, environmental design, graphic design, hand skills, integrated marketing, interactive, research, strategic thinking, web site design.


Interactive Designer at CO2 Media
May 2000 - May 2001

Primary Responsibilities: advertising, corporate identity, direct mail, environmental design, graphic design, hand skills, illustration, integrated marketing, interactive, research, strategic thinking, web site design.


Web Designer at Kinetic Studios
January 2000 - May 2000

Primary Responsibilities: advertising, branding, brand strategy, corporate identity, direct mail, environmental design, graphic design, guerrilla, hand skills, illustration, integrated marketing, interactive, research, strategic thinking, web site design.


Graphic Designer at Supon Design Group
July 1999 - November 1999 (5 months)

Primary Responsibilities: environmental design, graphic design, hand skills, illustration, integrated marketing, packaging, research, retail design, shopper based design (SBD), shopper marketing, strategic thinking.


CATEGORY EXPERIENCE

• Beauty
• Education
• Entertainment
• Fashion
• Food & Beverage
• Footwear
• Hospitality
• Luxury
• Non-profit
• Outdoor
• Retail and Consumer Services
• Sports and Recreation
• Technology


EXHIBITIONS

2011 - How Wine Became Modern, San Francisco Museum of Modern Art
2011 - 5th China International Poster Biennial, Hangzhou, China
2011 - Visual Communication Design Poster Exhibit, Arizona State University
2010 - Golden Bee 9: Moscow International Biennial of Graphic Design
2010 - Fuel Your Passion Alumni Exhibit, Art Institute of York
2010 - Directions Poster Exhibit & Clock Auction, Arizona State University
2010 - Typography, Art Institute of York 
2009 - Recharge Alumni Exhibit, Art Institute of York
2008 - UCDA Campus Violence Poster Project, Northern Illinois University
2008 - AIGA Fifty Biennial, Washington DC, United States
2008 - The Urban Forest Project, Baltimore, Maryland, United States
2008 - AIGA Get Out the Vote, New York, New York, United States
2008 - Ride Snowboards SBA 6, Ride Snowboards, Seattle, Washington
2008 - Art Institute Alumni Exhibit, Art Institute of York
2007 - Good50x70, La Triennale, Milan, Italy
2007 - Roanoke College, Salem, Virginia, United States


EDUCATION

The Art Institute of York
York, Pennsylvania
Graduated Who's Who, June 1999
Major: Graphic Design
Professional Advisory Committee Board Member since 2008

FUSE: 3 Day Design Conference
Chicago, Illinois
Attended April 2012
Areas of Focus: Brand Identity and Strategy, Packaging, Trends, Innovation


AFFILIATIONS

American Institute of Graphic Arts (AIGA), Art Institute of York – Pennsylvania (AI), the Society of Design (SOD), American Advertising Federation (AAF)


RECOMMENDATIONS

"A visual powerhouse, that's how I would describe Greg. His attention to the details is what sets him apart on top of the fact that he has such a creative range all of which fuels his passion to create what has not yet been done. The energy he brings to every job is contagious. He is truly an inspiring individual and driven unlike anyone I have ever met."

— Michael Hrizuk, Associate Creative Director, Discovery Creative


“I approached Greg to discuss my broad new business needs for 3 different brands. I was immediately attracted to Greg's professional, warm, open approach, as well as his insightful and committed energy to executing my business objectives. Although my branded goals were broad and sometimes very loosely defined, Greg provided key insights and suggestions; he's executed clear branded messages through visually intriguing design and innovative concepts.

Greg's personalized attention, consistent and timely communication, professionalism, and impeccable design sensibility are truly second to none. WORKtoDATE pushes the envelop in unique ways with stylized simplicity that attracts positive attention.

WORKtoDATE is a key partner for Counter Culture, Ltd. I look forward to each interaction with Greg Bennett and WORKtoDATE since I am confident each task performed will be executed with the highest standards from a truly committed and talented visionary.

Congratulations, Greg, on your numerous talents, awards, and achievements. It is with great pleasure I write this recommendation."

— CC President & CEO, Counter Culture, Ltd.


"I would highly recommend Greg Bennett as a Senior Design Director. His work is always thoughtful and strategic. He is a conceptual thinker with a broad creative range. In addition, he has an excellent understanding of printing and paper. Thus, his ideas and designs are well executed. Greg is always looking to improve his knowledge and his work. His ideas are fresh, and he is passionate about what he does."

— Anita Kaplan, President, Siquis 
Awards and Recognition
• AAF ADDY Awards: Best of Show & Judges Award
• AAF ADDY Awards: 01, 04, 05, 06, 07, 08, 09, 10, 12
• AIGA Fifty Biennial
• Art Directors Club Judge
• Best of Business Card Design
• CBS News Sunday Morning
• China International Poster Biennial
• Communication Arts, Exhibit: 05, 07, 08, 11
• Communication Arts, Fresh
• Communication Arts, Webpick
• Designing for the Greater Good
• Fingerprint: No.2: The Evolution of Handmade Design, Book Feature
• Golden Bee 9: Moscow International Biennial of Graphic Design
• Good50x70 Exhibition, La Triennale, Milan, Italy
• Graphis Poster Annuals: 07, 08/09, 11
• HOW Designer Spotlight
• HOW International Design Annuals: 09, 11, 12
• Impressive by Gestalten, Book Feature
• LogoLounge Master Libraries I, II
• Print Regional Design Annuals: 01, 03, 08, 10
• San Francisco Museum of Modern Art Exhibition
• The Business of Designing Business Cards, CBS News Sunday Morning
• The Dieline's Top 100 Package Designs
• Various Publications
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