whatisbeauty is in the business of handcrafting ideas into digital applications, predominantly websites. Based in Liverpool, UK, my name is Michael Braithwaite and I’m the freelancer behind it all.

It is often said beauty is in the eye of the beholder, here at whatisbeauty I carefully consider your target audience, who they are and what they find beautiful. I consider all forms of beauty including a simplicity in action, an intrinsic usability. Your customers come first, so why not treat them to something beautiful.