Tony Aiello
Creative Direction, Guildford Surrey United Kingdom
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Brief Summary
A highly motivated and achievement orientated Creative Director with proven track record of pitch winning concepts in a wide range of disciplines.

Integrated International Duty Free Promotion

Monkey Shoulder Whiskey
Concepts and Design

Whyte & Mackay
Pitch Winning Concepts

Metabit (Tokyo)
Pitch winning Corporate Identity, Website,
Advertising and Marketing Collateral

The Snoring and Sleep Clinic
Website with Innovative Patient Journey Section.

The Royal Surrey County Hospital
Pitch Winning Concepts for Internet Marketing

Beating Bowel Cancer
Pitch Winning Facebook Campaign

The Prostate Brachytherapy Center
Corporate Identity, Positioning and Website

The Nose Clinic
Brand Design, Print and Websites

Royal Bank of Scotland
Pitch Winning Exhibition Stand

Boots List of Pharmaceutical Packaging


Alders International


Tetley Tea

Royal Mail

Matthew Hall


Professional Experience
Career Summary
Freelance Creative June 2005 to present working
for own clients and agencies.The Yellow Submarine, Epsom, Surrey 1996 to 2005
Type of Business: Full Service Integrated Agency
Creative Director
Responsibilities and Duties: Championed a culture that nurtures creativity
and ideas. Generated creative work of the highest standards for existing
clients and marketing materials for the new business team. Led pitches in
partnership with the new business team.
Supervisory Duties: Liaised with client service teams and the new business
team and coordinated the work of the creative department, ensuring an
excellent and successful working relationships between these departments.
Brought in freelance resource as required.
Accomplishments and Major Achievements:
Initiated a new creative department inspired by an idea generating culture
where all opinions were important. The creation of M, an international retail
promotional identity for M-Cash involving brand personality, logotype and
brand manual, currently being launched in Indonesia. Promotional material
for the Tetley Free Sports Stuff for Schools campaign which was the first
cause related promotion. It had a £25 million budget was supported by the
government and became the first promotion to completely take over the
front page of the Daily Express. Creatively led winning pitches for Royal
Mail. This produced the first creative award for the company with the
Young Letterwriters campaign which achieved the highest written response
of any competition and was entered in the Guinness Book of Records.
Created award winning Direct Mail campaign for the BBC Schools On-line.
Peter Grant and Partners London 1992 to 1996
Senior Designer
Accomplishments and Major Achievements:
Designed new product development and packaging for Ginsters.
Eakins Bailey and Wood London 1988 to 1992
Type of Business: Full Service Agency
Joint Creative Director
Accomplishments and Major Achievements:
Won pitches for pan European package design for Duracell POS, and
packaging for Horlicks and Schloer, brand and pack design for Regina Royal
Jelly. Pitch, winning brochure design for the Matthew Hall subsidiary Aspect
and Allders International Duty Free.
Peter Grant and Partners London
Freelance Designer
Design in Action London
Associate Creative Director
LLEH Design London
Position: Senior Designer
Allied International Designers London
Senior Designer
Quadra London
Design Assistant
Education Preston Polytechnic Graphics BA (Hons) Graphics
Awards and Recognition
Royal Mail Young Letter Writers Campaign

MCCA Best Awards

The Royal Mail run an annual competition called Young Letter-Writers, which aims to inspire young people to discover, or continue, the enjoyment of written communication.
We created a campaign for The Royal Mail which achieved the highest written response of any competition featured that year and was entered in the Guinness Book of Records.
The campaign also won Best Use of Illustration at the MCCA Best Awards. 

2011 Award for Excellent Customer Service

Haslemere Chamber

The Marketing Forge won the 2011 Award for Excellent Customer Service. The award was granted on the basis of the exceptional customer service offered to clients. Of particular note was the extraordinary service offered to Tokyo based client, Metabit.
Early morning UK and late afternoon Japanese conference calls, meant that much work and activity was produced for Metabit between Japanese close of play and opening times in the morning.
This resulted in a very quick and fast based progression of work 

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