This Is Folly Holly Robbins & John Moes
Graphic Design, Minneapolis Minnesota United States
 
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Contact details
4715 Pillsbury Ave S
Tel: 612 824-0308
Brief Summary
We think life is too short to make ordinary stuff. Call us crazy, but we're passionate about pursuing great ideas. We reach for solutions that reach people. We seek outcomes that are remarkable, honest and, occasionally, truly sublime.

We ask "why" a lot. We also ask "why not?"

We love design. We love what we do. We want to use what we do to make the world a better place. Is that corny? We don't think so. â€¨â€¨We're small, but we think small is beautiful. We're a start-up with years of experience. We've been lucky to have worked on a number of great brands and projects. And we've been lucky enough to have received some recognition over the years, for which we are infinitely grateful.



We welcome new challenges and experiences (yes, people say that, but we really mean it).



We think our website gives you a fair idea of what we can do. Call us if you want to make something extraordinary together.

Clients
Allaire
Apple
Boom Island
B.T. McElrath, Chocolatier
Center for a Sustainable Economy (CSE)
Culture Shock
Cambria
Dayton's
ecoEnvelopes
ecoThynk
Fresh Energy (ME3)
Ikaati
Institute for Local Self-Reliance (ILSR)
Hafermann Photography
Marshall Field's
Metro DentalCare
Medtronic
ME3, now Fresh Energy
Neenah Paper
Northwoods Advertising
Organic Design Operatives (ODO)
Prime Therapeutics
Sportivo
Target
The Studio
Virgin
Vision Paper
Wright At Home 
Awards and Recognition
Recognition

B. T. McElrath, Chocolatier

Packaging
HOW, 1999 International Design Competition
Print, 1998 Regional Design Annual
AIGA Minnesota, 1998 Design Show of Excellence
AIGA Minnesota, 1998 Design Show of Excellence Green Leaf Award

Identity
HOW, 1999 International Design Competition
AIGA Minnesota, 1998 Design Show of Excellence

Center for a Sustainable Economy
Identity
Print, 1998 Regional Design Annual

Dayton's-Hudson's/Marshall Field's
Marshall Field's Mixed Greens Salad Bar Identity
Logo 2002
Creativity 31, 2001 Award of Distinction
Big Book of Logos 3

Hinky Dink's Restaurant Menu
Graphic Design:USA American Graphic Design Award

Wright At Home Identity
Creativity 33, 2003 Award of Distinction
HOW, 16th Annual Self-Promotion Competition, 2003
American Corporate Identity 19, Award of Excellence, 2001

Hafermann Photography
Identity and Business System
HOW, 1997 International Design Competition
AIGA Minnesota, 1997 Design Show of Excellence
AIGA Minnesota, 1997 Design Show of Excellence Green Leaf Award

Neenah Promotions
Little Big Books Paper Sample Books
Print, 2005 Regional Design Annual p.166

Cosmos Black Print Ad
Communication Arts, May/June 2004 Issue: Neenah Paper "Green is the New Black" ad receives highest-ever reader rating in CA's message impact study.


Organic Design Operatives
Pea Pod Cards
AIGA Minnesota, 2006 Design Show of Excellence
AIGA Minnesota, 2006 Design Show of Excellence Green Leaf Award

Prime Therapeutics

Apollo 13 Event Invitation
Creativity 31, 2001 Award of Distinction

David Breshear's Everest Event Invitation and Reminder Card
AIGA Minnesota, 1999 Design Show of Excellence

Shea, Inc./Gardner Design

Shea Identity and Business System
Creativity 31, 2001 Award of Distinction

Shea/Gardner Design's Chinese New Year Holiday Self-promotion
Print, 2000 Regional Design Annual
AIGA Minnesota, 2000 Design Show of Excellence

Studio Flux Identity and Promotions
The Modern Way Kenaf Kit
Type Style Finder: Rockport, 2006. p.204
AIGA Minnesota, 1997 Design Show of Excellence
AIGA Minnesota, 1997 Design Show of Excellence Green Leaf Award
AIGA, Graphic Design USA 18 1997 Greening of Design Award*
Conservatree's Greenline, December 1996: Article on Studio Flux "Graphic Design"

Studio Flux Business and Promotional System
HOW, 1999 International Design Competition
AIGA Minnesota, 1998 Design Show of Excellence
AIGA Minnesota, 1998 Design Show of Excellence Green Leaf Award
AIGA, Graphic Design USA 18 1997 Greening of Design Award: Studio Flux business cards*
*In the Smithsonian Cooper Hewitt National Design Museum's archive
Press
Step-By-Step Graphics, May-June 1999: "Envelopes not required" an article featuring Studio Flux V-mail

portevo Sports Complex Identity
Logo 2002

Target
Archer Farms Sparkling Water Packaging
Communication Arts, 2005 Design Annual

Choxie Signature Packaging
Graphic Design:USA, 2009 American Package Award - Structural and Technological Innovation Communication Arts, Design Annual 50, 2009

Fan Packaging
Creativity 32, 2002 Award of Distinction
Global Corporate Identity, 2003

Henckels Knife Packaging
The 2001 Summit Creative Awards Bronze

Holiday 2006 Campaign
RACie: Retail Award for Creativity, Innovation and Excellence Bronze - Holiday 2006

Large Multi-Media Campaign

Holiday 2006 Press Kit
HOW, 2008 International Design Graphic Design Annual
RACie: Retail Award for Creativity, Innovation and Excellence Gold
Print, Regional Design Annual 2007

Holiday 2006 Bright Nights Campaign
RACie Retail Award for Creativity, Innovation and Excellence Gold - Holiday 2006 Bright Nights Campaign
AIGA 365: 28 Bright Nights Union Square Park Interactive Experience Design, 2007

Juror Notes "I remember seeing this delightful project on a cold winter's evening and smiling widely at all the little kids having a blast as they tumbled around in these imaginary snowflakes. Like The Gates, this project was completely unnecessary, but a lovely addition to otherwise bleak New York City winter nights."

Michael Graves for Target (Brand)
Smithsonian Cooper-Hewitt, National Design Museum 2003 National Design Awards honoring Target with the Corporate Achievement Award

"This award is given to a corporation or institution that uses design as a strategic tool of its mission and exhibits ingenuity and insight in helping to advance the relationship between design and the quality of life in the United States.)(The 2003 National Design Award for Corporate Achievement will be awarded to Target for its emphasis on good design and aesthetics, which is central to its success as a business and a brand. As a "curator" of good design, the company commissions product lines by some of the most talented designers today – including Michael Graves, Philippe Starck, Isaac Mizrahi and Stephen Sprouse -- to expand the store's product labels at modest prices. From its headquarters in Minneapolis, Target has democratized design and made a major impact on the education of the American public about its daily benefits. A brilliant retailer, the company's design savvy extends to its store design, advertising, branding and graphic image as well, all of which embody the Target "Fast, Fun and Friendly" ethic. Today over 96% of American consumers recognize the red bull's eye as the Target logo without any further explanation."

AIGA National, 365 AIGA Annual Design Competition: Gold Certificate of Excellence for
Michael Graves In-Store Branding System

Michael Graves Broadsheet ("Pops Up" Version)
Print, 2002 Regional Design Annual
Creativity 32, 2002 Award of Distinction
HOW, 2002 International Design Competition

Michael Graves Broadsheet (Garden Version)
RACie: Retail Award for Creativity, Innovation and Excellence, 50 Awards
2002 Summit Creative Awards Silver
AIGA Minnesota, 2001 Design Show of Excellence

Michael Graves Print Advertising Campaign
Graphis, Advertising Annual 2002
The 2001 Summit Creative Awards Bronze: Graves Telephone Ad
The 2001 Summit Creative Awards Bronze: Graves Games Ad
The 2001 Summit Creative Awards Silver: Tea Kettle Ad

Phillipe Starck for Target Packaging
Smithsonian Cooper-Hewitt, National Design Museum 2003 National Design Awards honoring Target with the Corporate Achievement Award (see Michael Graves)
American Corporate Identity 19, Award of Excellence: Packaging
IDSA Industrial Design Excellence Award 2003 Silver: Packaging
IDSA Industrial Design Excellence Award 2003 Silver: Packaging Strategy

"The Starck Packaging Strategy, invents new fold-up form that use shrink-wrap. Packaging creates considerable salesmanship for Target's Philippe Starck designs. Philippe Starck's face and commentary of his design are on the packaging. The understated design strategy shows how design can grab the customer's attention in a quiet way. Created a buzz over an "in-and-out" program for Target around Starck-designed products"

Communication Arts, 2002 Design Annual
AIGA Minnesota, 2002 Design Show of Excellence

Style Lamp Mix and Match POS Guide
Critique Magazine, The Big Crit 2000
The 2001 Summit Creative Awards Gold

Virgin Pulse Packaging
American Corporate Identity 20, Award of Excellence
Press
Novum: World of Graphic Design 09/2001 "Design Defines the World" [Design Guys] article featuring many Target projects

The Willey House
The Willey House Flip Book
AIGA Minnesota, 2006 Design Show of Excellence
Good Design Awards 2004

thewilleyhouse.com
AIGA Minnesota, Exhibit A: The 2004 Interactive Showcase: Community/Education Category
The Minneapolis Heritage Preservation Commission & Minneapolis chapter of American Institute of Architects: Community Education 2004 Minneapolis Preservation Award
Creativity 33, 2003 Award of Distinction 
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