Professional Experience
SCOTT THIBODEAUX
CREATIVE DIRECTOR
BRANDING, IDENTITY, DESIGN, WEB, UX, ONLINE, PRINT, TV
AUG 10 - PRESENT
CBS Interactive • Creative Director San Francisco. CA
As the Creative Director of the central marketing team I've led a diverse team of 25 multi-disciplined creative and production team members on diverse projects across all of our sports, entertainment and technology brands.
Projects included a wide range of online advertising/ad innovation campaigns and social media experiences that support our 22 brands. This included everything from videos, brand take-overs, banners, mobile units and interactive brand engagement at site level and in the social arena.
Another important part of my job entailed creative leadership over large-scale events for our major brands; CNET. GameSpot and CBS Sports. Throughout the year we designed 6 major conference experiences from CES, to Comicon, to SXSW, to E3 for gaming. Not only did we create the entire booth experience with graphics and video installations, we also created the invitations, advertising and social media campaign to drive traffic to the events.
AUG 09 - AUG 10
British Telecom/ Ribbit mobile • Creative Director Palo Alto, CA
Launched Ribbit Mobile. Worked with a team to develop branding, a multi-platform website, and all marketing materials that included illustration, posters, sales pieces, in-store signage, etc.
APR 07 - AUG 09 FREELANCE
McCann/SF, Y&R, Agency.com, Collaborate, Publicis, JWT, Swirl, Ribbit.com, AKQA
JAN 06 - APR 07
GreySF • Creative Director/ Vice President San Francisco, CA
Sandisk, Nokia, McAfee, Olive - Branding, Design, Print, Television, Online
After creating the campaign that led to a successful win of the International SanDisk account, I was hired as Creative Director to help lead a team of 12 creatives and a team of production artist.
Projects included an innovative global guerilla campaign that helped to launch a new music product to compete with the Apple iPod. We then followed up with traditional advertising in print, online and social media experiences as well as creating a unique landing page for the two part campaign.This included everything from videos, banners, wild postings and large scale musical events.
I continued to work on a diverse list of clients that included BMW, Nokia, Blue Cross, and McAfee.
Mar 98- APR 06 FREELANCE
Goodby Silverstein Partners, Kirshenbaum Bond & Partners, McCann/SF, GSD&M, GreySF
Clients included Microsoft Gaming, Eidos, Pac Bell Wireless, Peoplesoft,
APR 96 - FEB 98
McCann Erickson • Associate Creative Director - Led a group of 16 people San Francisco, CA
AT&T Wireless and Safeway -Branding, Design, Print, Television, Point-of-sale,
JAN 95- APR 96
DDB Needham Worldwide • Senior Art Director & Designer Dallas, TX Pepsi Co. (All Sport, Lipton’s, Aquafina, Mountain Dew)
New Product Branding, Print, Point-of-sale, Packaging, Promotions
SEP 91 - DEC 94
Marcus & Associates Advertising • Senior Art Director & Designer Dallas, TX
Branding, Design, Print, Television, Point-of-sale,
JUN 90 - AUG 88
Berger & Reed Advertising / Bauerlein • Art Director/ Various New Orleans, LA
Branding, Design, Print, Television, Point-of-sale, Direct, Promotions
CLIENT EXPERIENCE
Microsoft & Microsoft Gaming, Mervyn’s, SuperCuts, SKYY Vodka, Eidos (Tomb Raider), Pepsi, Coca Cola, Nokia, Pacific Bell Wireless, Charles Schwab, Ernst and Young, Visa, Credit Suisse, American Heart Association, Duvel Beer, PeopleSoft, Wine.com, Uniden, Ribbit Mobile, British Telecom, Safeway Supermarket, Rosemount Wines, Gloria Jeans coffees, Object Space Technology, Crystal Hot Sauce, CNET, CBS Sports, CBS News, CBS.com, Chow.com, Gamespot.com, TV.com
EDUCATION
University of Louisiana/ Lafayette, LA BFA / Advertising Design 3.5 GPA