Brief Summary
EXPERIENCE
> Brand Strategy and Design Director
> fuseproject
. San Francisco, CA
. September 2003 to present
As brand director at fuseproject, an industrial design and branding agency, I am responsible for driving every aspect of brand development for our clients. This includes subtracting the conceptual essence of an assignment, distilling and disseminating its actionable tasks for the creative team, managing the teams work, orchestrating close collaboration with the industrial design process, interfacing with the client, and coordinating and costing potential production with vendors and with in-house production teams to produce final presentations. Deliverables to clients range from empiric strategic dives into the designated market landscape, to positioning solutions appropriate for the product being designed, packaged and branded. Presentations comprise conceptually founded solutions addressing clients needs, prototypes, manufacturing resources innovative formats and design solutions.
Clients include: VOSS water, METHOD Home Care, MODUS Mints, TYLENOL, ALIPH Head Set, FRIEND Store, SLING Media.
> Principal
> SPLACE Inter-notional
. January 2002
. www.splace.net
SPLACE Inter-notional Things is a budding creative lab setup to enable the development of great ideas formerly tucked in the back burner of various fellow designers minds. From design to production to market positioning, designed objects are brought to markets shelves in the realms of fashion, furniture, and lifestyle accessories. This is an ongoing passion and pet project.
> Creative Director
> RedSky Interactive (now Agency.com)
. January 2000 to April 2002
. Los Angeles, CA
As Creative Director of RedSky Interactive, I directed a team of 35, including designers, producers, programmers, animators and information architects to create complex branded websites. I specialized in designing and developing innovative custom promotional and demonstrational online devices, which conveyed the intangible benefits of products through feature-rich, as well as highly didactic and inventive interactive experiences.
Clients include: NIKON USA, Healthetech Inc., TEXACO-CHEVRON.
> Principal
> rhizome studio
. January 1998 to January 2000
. Los Angeles, CA
For rhizome studio, I organized and directed teams of colleagues assembled to produce specific projects according to their complementing specializations. We developed experimental collateral materials, branding design, packaging, photography, publishing, furniture, and retail interior design. In this position I was heavily hands-on at every level of projects development, form client interface, to press-checks and interaction with specialized manufacturers and vendors, to selecting partner architects and collaborators and routinely visiting construction sites. I became well acquainted with the anything is possible perspective in the design process.
Rhizome studio existed to fulfill alternative communication modes for our clients. Pushing the envelope became a modus operandi. Through a variety of alternative processes and thinking, we resolved communication strategies for consumer name brands, film festivals, fund raisers, retail chains, galleries and museums.
Clients Include: Los Angeles Philharmonic, Saks Fifth Avenue/José Eber Atellier, Shu Uemura USA, Los Angeles County Museum of Art, Galleries, Outfest film festival, Elizabeth Taylor Aids Foundation, Four Seasons Hotels, and other exclusive cosmetic retail brands and large-scale events.
> Design Director
> Kovel+Kresser Partners
. January 1996 to January 1998
. Santa Monica, California
During my years at this advertising agency, KKP, I was responsible for overseeing a team of 4 designers and interfacing with the art directors and copywriters to hone in branded voices through multi-media messages in advertising. Our work was key in synchronizing the proposed advertising strategies with the newly growing online arena and our clients needs and potentials.
Clients Included: Yahoo, Daewoo, Redbull, Sempra.
EDUCATION
> Art Center College of Design
> BA+MFA, Communication design + Critical Theory + Conceptual Art
. 1991 to 1995
OTHER
Museum memberships, abject object collecting, photography, art-making, urban expeditions, limited edition manufacturing, word weaving, long distance running, sailing, alternative techo-electronic music, clicks and cuts.
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