Sally Ormond
Copywriting, United Kingdom
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Contact details
Tel: 01449 779605
Brief Summary
As a freelance copywriter I will work closely with you and listen to your needs and aspirations, take time to get to know you, your business, your products/service and - most importantly - your customers. 

Through creative and powerful customer-focused, benefits laden copy, you will enjoy greater online visibility and conversions, brochures that sell rather than just inform, emails that get opened, read and the reader takes action...

Basically your marketing materials will work saving you time and money.

Plus I will create powerful SEO copy for your website that will attract and convert as well as provide information to help you devise a workable and effective SEO strategy.

Whether you need me for a one off project or on a retainer basis, I will help you give your marketing a much needed boost.
BT Marketing Solutions
BT Tradespace
Thomson Reuters
Cognito Media
Clarity International
Stage Technologies
Origin 8
CPD Powerline
Imaginative Traveler
Affinity PR
Pendragon Productions
Foundation East
Japanese Language School
Nexus Globalnet
Road Angel
Robert Majkut Design
Survey Solutions

Professional Experience
As a professional copywriter, Sally currently works with companies in the UK, Europe, USA and as far afield as Japan and Trinidad & Tobago. Her clients range from SMEs to FTSE 100 companies and cover a diverse range of industries.

Working as part of their team, Sally helps save them time and money by creating powerful and
compelling sales copy that boosts sales and their market visibility.

Her broad range of copywriting services cover all their on and off line marketing needs with SEO
copywriting a specialty. A more recent service that Sally has added to her portfolio is voice-overs.

Sally's working life began at Nat West Bank on their Management Development Programme. After a career break to start a family, she worked in fundraising for an International charity producing
brochures, posters and direct marketing letters for regional fundraising campaigns.

From 2001 to 2007 she undertook a a BA(Hon) degree in English Language and English Literature through the Open University. She graduated in 2007 with First Class Honours.

In her spare time, Sally is a volunteer wish granter with the Make-A-Wish Foundation UK.
As for life outside of work, she is a mother to 2 boys and a keen cyclist and gym fanatic. She has also written a children's book - The Adventures of Tilly the Tractor and Freddie the Fire Engine.


Marketing knowledge and the ability to produce eye-catching marketing materials that convert
readers into customers.
SEO Copywriting.
A team player and also able to work effectively from her own initiative.
Methodical and accurate in work.


Owner at Briar Copywriting
July 2007 - Present (3 years 10 months)
By listening to your needs, taking the time to understand your company and your customers' needs
I will work with you to create compelling eye-catching copy that will attract readers and convert
them into customers.

Available for either short term projects or longer term relationships, I will find the right words to get
your company noticed.

Copywriter at Clarity International
July 2007 - Present (3 years 10 months)

Providing copywriting support for a wide range of projects.

Wish Granter at Make-A-Wish Foundation UK
October 2005 - Present (5 years 7 months)

A volunteer Wish Granter visiting Wish children. Once their wishes have been ascertained they are
granted by the Wish Committee. Involved in the organisation of the wish day.

An excellent communicator giving talks on behalf of the chairty to groups and organisations.
Also specialises in training new and existing volunteers.

Senior Copywriter at The SaVVY Club
June 2007 - March 2008 (10 months)

Production of newsletter content, bogs, reviews, press releases.

Fundraiser/Community Contact Assistant at LEPRA
August 2000 - June 2004 (3 years 11 months)

Responsible for developing fundraising relationships within the South East.
Development of volunteer relationships.
Marketing and implementation of regional/national fundraising campaigns.
Design and production of regional promotional materials.
Production of direct mail letters.
Production of articles and fundraising packs.

Manager's Assistant at Nat West Bank Plc
September 1989 - December 1995 (6 years 4 months)

Joined the bank after completion of A'Levels on their Management Development Programme.
Progressed rapidly to the position of Manager's Assistant. This held the responsibility for the
running of a portfolio of accounts on a day to day basis along with supporting the Manager. Also
specialised in Mortgage Advice, taking of securities and staff training.


The Adventures of Tilly The Tractor and Freddie The Fire Engine
Minerva Press
Authors: Sally Ormond


The Open University
BA (Hons), First-class Honours, English Language and English Literature, 2002 - 2007

Stratton Upper School
1985 - 1989


Creative writing, reading, horse riding, keeping fit, cycling, family, pets.


Where ‘finders’ meet creatives.
For networking, collaboration or inspiration.

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