Brief Summary
Remco Vroom (born 23 September, 1973) is co-founder and CEO of TAB Worldmedia. Vroom also previously served as a commercial and strategic director at advertising agencies Euro RSCG, Grey Worldwide, TBWA\ and Young & Rubicam. Vroom lead several brands to commercial success and he received numerous awards for his work.
In the year 2010 Vroom decided to take commercial communication to the next level with mobile augmented reality and he founded TAB Worldmedia together with his business partner Johannes la Poutré. His new found company is the first full service mobile innovation agency specialized in augmented reality content development.TAB Worldmedia helps international brands get insight and knowledge in how to use this powerful personal marketing tool. TAB Worldmedia has contracted a long list of premium brands and is now one of the leading companies for mobile augmented reality content productions in the World.
Jury : SAN Accent (2010, 2011, 2012)
Speaker : Public Speaker on Mobile Augmented Reality
Sponsor : Mobile World Congress 2012 - EFFIE Awards - NIMA Marketing excellence awards - TEDx Portraits.
Columnist: Dutch Media News, Mobilemarketing.nl
Specialties
Mobile marketing applications powered with augmented reality.
Clients
Some key brands Vroom worked for over the past years:
Actimel, Aquarius, Bart Smit, Binck Bank, Budgetair.com, Danone, Holland Casino, ING Bank, Klene, KLM, LU, Lycos, Mars, Marktplaats, Pedigree, P&G, Pringles, Twix, Unilever, Vliegwinkel.nl.
International client portfolio:
- Arcadis
- Centraal Beheer - Achmea
- Companyspot
- Efteling (Amusement park)
- EFFIE Awards
- GSMA Mobile World Congress
- Heineken Music Hall (Concert hall)
- Hornbach
- HTC Netherlands
- ID&T (Dance Events)
- Intersport Megastores
- MIMAQ Mobile airquality sensors
- Mobypicture
- National Geographic (Global)
- NIMA (Dutch Marketing Association)
- Rabobank
- Stedelijk Museum Amsterdam - ARtours
- TEDx Portraits
- Unibail Rodamco (retail)
- Walt Disney Company
- Worksnug UK
- Advertising agencies
Professional Experience
Mobile Augmented Reality Director - CEO
TAB Worldmedia B.V.
Privately Held; 1-10 employees; Marketing and Advertising industry
2010 – Present (2 years) Amsterdam Area, Netherlands
Amsterdam based agency TAB Worldmedia, known for their mobile augmented reality productions for Walt Disney, National Geographic, Canon and family park Efteling, launches a new generation of mobile apps aimed at the marketing and communication industry. These new generation apps, standard with integrated augmented reality technology, make them very natural to integrate as part of sales promotions, loyalty programmes and social media in combination with print campaigns.
TAB Worldmedia aims their business model at advertisers, ad agencies and media agencies that want to use mobile apps as part of their marketing and sales promotions. Remco Vroom, co-founder and mobile director of TAB Worldmedia: “the mobile marketing industry is developing at an enormous pace and consumers are often far advanced in their knowledge and usage of apps. We offer our clients the possibility to execute their mobile strategy at the highest innovative and commercial level.”
-AR platforms: Junaio, Aurasma, Layar, Wikitude, String and more...
International client portfolio:
- Arcadis
- Centraal Beheer - Achmea
- Companyspot
- Efteling (Amusement park)
- EFFIE Awards
- GSMA Mobile World Congress
- Heineken Music Hall (Concert hall)
- Hornbach
- HTC Netherlands
- ID&T (Dance Events)
- Intersport Megastores
- MIMAQ Mobile airquality sensors
- Mobypicture
- National Geographic (Global)
- NIMA (Dutch Marketing Association)
- Rabobank
- Stedelijk Museum Amsterdam - ARtours
- TEDx Portraits
- Unibail Rodamco (retail)
- Walt Disney Company
- Worksnug UK
- Advertising agencies
Remco has 5 recommendations (4 clients, 1 partner) including:
1st David Kat
1st Mary Howard
Strategic Client Director + Management Team
New Message
Privately Held; 11-50 employees; Marketing and Advertising industry
2007 – 2009 (2 years)
Group Account Director + Management Team
Young & Rubicam
Public Company; 10,001+ employees; WPPGY; Marketing and Advertising industry
2005 – 2007 (2 years)
Account Director
TBWA
Public Company; 10,001+ employees; OMC; Marketing and Advertising industry
2004 – 2005 (1 year)
Group Account Director + Management Team
Grey Worldwide (Sole Proprietorship)
Sole Proprietorship; 501-1000 employees; Marketing and Advertising industry
2000 – 2004 (4 years)
Account Manager
Euro RSCG (retail & Online)
1996 – 2000 (4 years)