Photography, Toronto Ontario Canada
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Brief Summary
I studied graphic design at the university and worked in advertising as an art director in multinational companies for 14 years. Therefore, I see things more from the vantage point of an art director rather than of a conventional photographer. This also means that I pay big attention to not-creating a distinctive style and living in the puddle of it. I'd rather have styles that fit to individual moods and needs of the assignments. What I aim at is not taking pictures, but creating images that communicate.

I am also an academic with a PhD in visual semiotics. I have taught in several college and universities design, advertising, and photography related courses.

That been said, I am a Toronto-based portrait, fashion, and commercial photographer. I have work published in printed and online media in Canada, US, and Europe.

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