Going back as long as I can remember, my favorite word was always “why.” Why can’t I stay up late like my brother? Why can’t a seven-year-old drive a car? Why can't we have mac & cheese for every meal? Why is that logo so doggone big?

This curiosity serves me well in my role as a Creative Director. It helps me approach marketing problems with the “beginner’s mind.” It helps me sift through the baggage, conventions and preconceptions that engulf a brand. It helps me identify the ONE thing that makes customers excited, prospects curious and competitors nervous. And then a few more “whys”: “Why can’t we share our clients' greatness through every encounter a shopper has with them?” and “Why can’t we promote this in a way that respects the consumer and makes her part of the communication?”

Partial list:

Communications & Technology: Sprint, Comcast (Acquisition, Branding & B-to-B), Examiner.com, Dell Computers, Plantronics.

Beverages: Anheuser-Busch, Gallo, Freixenet USA (Cordon Negro, Rene Barbier, Gloria Ferrer, Terra Nova), Heublein (Glen Ellen, M.G. Vallejo), Christian Brothers, San Miguel, Parducci Fine Wines, Iron Horse Brewery.

Entertainment, Hospitality & Travel: Harrah's Casinos, Coeur d'Alene Casino/Resort, House of Fury (live professional boxing), Red Lion Hotels, Philippine Airlines, Horizon Airlines.

Consumer Packaged Goods: Litehouse (Dressings, Dips and Ciders), Hunt-Wesson, Swanson, Dole Foods, Hawaii's Own (frozen concentrate), A.C. LaRocco Pizza.

Retail Services: Safeway Stores, Rosauers Markets, Cost Plus Nurseries, NW Suzuki Dealers.

Business-to-Business: Comcast Business Class, Steelcase Furniture, Clarke-American Financial, RiverBank, Auction Pipeline, Rockwood International.

Sports: Oakland A's Baseball Club, Washington State University Athletics, Fila, Circling Raven Golf Resort.

Find out more about me by visiting my LinkedIn page: http://www.linkedin.com/in/mickeylonchar

Currently:

Freelance Creative, Social Media and Content Marketing consultant/Spokane, Seattle, San Francisco 

Previously:

QUISENBERRY/Spokane & Seattle WA
Chief Creative Officer

SANCHEZ, LONCHAR & FLYNN/San Francisco
Founder/Co-Executive Creative Director

J. WALTER THOMPSON/San Francisco
Associate Creative Director

HAL RINEY & PARTNERS/San Francisco
Senior Copywriter

KETCHUM ADVERTISING/San Francisco
Senior Copywriter

COLE & WEBER ADVERTISING/Seattle
Copywriter

Education:

IDAHO STATE UNIVERSITY (BA Journalism, minor in Marketing)
SCHOOL OF VISUAL CONCEPTS/Seattle

(Partial list): ADDY (National Gold + 3 Best Of Show), ANDY, The One Show, Communication Arts Annual (CA), New York Art Directors Club, San Francisco Art Directors Club, MPA Kelly Award, Mobius Awards, IBA, Clio, Adweek Best Spots of the Year.