Brief Summary
SUMMARY/OBJECTIVE
Entrepreneurial graphic designer with a total of 20 years of expertise in New York City.
- Expert knowledge in trade markets in Gift & Stationery categories
- 4 year product development for brand skilled in PR/design/seasonal applications for Gift, Wedding and Stationery markets
- 5 year entrepreneur in Design/Advertising/packaging service industry; M/WBE certified
- 11 year Senior creative with expertise in advertising (retail branding, fashion and furniture), publishing, and environmental graphics
Looking for food, lifestyle, gift or agency with similar clientele. Nine year entrepreneur.
PROFESSIONAL EXPERIENCE
Double Happiness Design
Principle and Creative Director, 2000 to present
Graphic design company specializing in branding companies and their products using logo identity, design, packaging, promotion and advertising. Art direct, conceptualize, design and produce products in print and packaging for a variety of clients that range from food, fashion, and antique furniture. MW/BE certified in New York. Clients include: Goldman Sachs, White Toque Foods, National Geographic, New York Times. Smaller retail and fashion clients include: Pursued by Bear Wine by Kyle MacLachlan, Van den Akker Antiques, MarieBelle Chocolates and Bond 07 by Selima Optique.
Letterpress printmaker creating limited edition stationery, prints for artists and ephemera for designers, wedding invitations and business cards for individuals and companies.
Superdeluxe
Designer and Co-owner, 2005 to May 2009
Co-owner of Superdeluxe, domestic product line of home goods and hand crafted items such as decoupage glassware, letterpress stationery, silkscreened journals and pillows. Also created a line of fine art prints in silkscreen and letterpress, and archival pigment prints for 20x200.com, and Targetâs âRed Hot Shopâ for Holiday 2008. Designed and produced products that range from personal stationery, desk & home accessories, gift wrap. Created fabric and wallpaper prototypes as well. Gift boutique and showroom for 4 years in Lower East Side. Attended trade shows as vendors generating orders, meeting press and marketing the company and our product to buyers. Other selected clients include Barney's and Trina Turk (residential shop). Product in all Barney's and Trina Turk were stationery based.
Walker Group/FITCH Agency
Consultant Graphic Designer, 2006
Graphics specialist for architectural firm/agency. Created presentations and conceptualized graphic programs for projects ranging from amusement parks, shopping centers, fast food establishments and dental centers. Skills required: rendering, signage, leasing brochures and retail environments. Clients include: Disney, Tim Horton, Hellmanâs Mayonnaise, Aspen Dental.
Better Homes and Gardens, Senior Promotion Design Director, 1996 - 2000 and
Martha Stewart Living, Promotion Art Director, 1995 to 1996
- Managed projects for the Marketing departments of 2 lifestyle magazines and their Fortune 500 advertisers such as Near East Food Products, Reckitt & Coleman, General Motors, MM/Mars Candy, Proctor & Gamble, Rums of Puerto Rico and Ace Hardware.
- Designed and produced trade and consumer advertising campaigns. Strategic planning, marketing and promotional program development were also major strengths.
Cato Gobe & Associates
Senior Designer, 1994
- Designed and produced "Gingham" fragrance line of perfume for Bath & Body Works, eau de toilette and other products ranging from lotions, bath wash, and gift baskets.
- Created gift collections for Limited Brands, directing style, color, typographic and illustrative treatments for presentation and seasonal merchandise for Dannon Light Yogurt, Gillette, Victoria's Secret, and Henri Bendel.
Various design positions, 1987 - 1993 New York City and Los Angeles CA.
Henszey & Albert, Associate Art Director, 1991 to 1992. Boutique agency specializing in fashion graphics and advertising
Diagram Design, Senior Designer, 1989 to 1991. Design firm specializing in real estate and financial marketing and design.
Whitehouse & Company, Designer, 1988 to 1989. Environmental graphic design firm specializing in wayfinding graphic design programs.
Sussman Prejza & Company, Junior Designer, 1987 to 1988. Environmental graphic design firm specializing in wayfinding graphic design programs. Worked on Disney World, Chicago Place, and Westside Pavilion projects.
EDUCATION
BFA Communication Design. Otis Art Institute of Parson's School of Design, Los Angeles, California. Sheila Levrant de Bretteville, Chair; member of Brooklyn 7, the in-house design studio to Otis/Parsons created by Ms. de Bretteville.
TECHNICAL SKILLS
SOFTWARE: Photoshop, Illustrator, InDesign, Dreamweaver CS3. Microsoft Word, Powerpoint. GoLive CS2.
OTHER: Letterpress printmaker and owns a Vandercook Universal 1 proof press.
PUBLISHED
"1000 Greetings", 2004, greeting card design and letterpress, Rockport Publishers
"Krazy Kids' Food", 2003, Vintage food graphics, publication design, an ICON Taschen Book
"Logo World", 2001, P.I.E. Books
"Successful Direct Mail Design", 1997, Pie Books
"Print Magazine", Sept/Oct 1990, Disney World Signage Program
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