View portfolio
Oli Soden
(Min 300px, Max 550px)
Copy the HTML code below:
Or post to Tumblr
Additional information
Business Card - Personal Identity
This is a set of business cards created as part of my transition from student to Visual Communicator. However, this project was about more than just designing a new business card. I wanted to create an identity that would communicate both who I am and what I do. Through the observation of my possessions, I noticed that my wardrobe consists entirely of varying shades of grey through to black, but never white. There was the occasional red shirt and brown shoes, but most were a subconscious attempt at a controlled gradient. Grey as a colour has many variations, it is neither black nor white but a combination of the two. I realised that this was a fitting analogy of myself, and that I should embrace Grey as a representative colour. My entire identity has spawned from this single piece of insight, and I have reconstructed everything while maintaining the original 'OS' logo.
Share this image

Where ‘finders’ meet creatives.
For networking, collaboration or inspiration.

Log in


Sign up for free, instantly.

I'm here to:
Set a User ID:
Enter your email address: