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Mike Campau
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CROOK & MARKER - Product Launch Key Visual
Crook & Marker® drinks are the only spiked and sparkling beverages of their kind: Zero sugar. Made with organic alcohol. Overflowing with bold, refreshing flavor. ​ Be Unbound. Ben Weiss (founder of Bai) and his team, gave me creative freedom and left me unbound to create key visuals for the launch of Crook & Marker. To capture the essence of the drink, I created a series of epic swirling liquids and fruit to portray all the flavor varieties in the drinks. I was also charged with rendering their final product images to be used in marketing and packaging. Take a look and enjoy a taste! (my favorite is blackberry lime) www.crookandmarker.com Founder: Ben Weiss Creative Lead: Mike Boos Brand Lead: Brian Tice AD, CGI, Post Production: Mike Campau
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