The goal of the branding was to articulate my design aesthetic into an identity system. "I have an aesthetic preference for a clean approach to design, focusing on order&detail. I have a passion for precision, concentrating on clarity&simplicity when executing any project" The identity is called "these are a few of my favorite things" in which the portfolio represents a curated selection of my most thorough and successful projects. Each project is represented by an icon. The icons not only represent the projects but a few of my favorite things. The brand includes; a fifty page portfolio book, a website and iPhone app that I designed and developed, a business card, an accordion fold out mailer, and my resume.