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Bernice Sy
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New York City Department of Transportation
To reflect its human-centered values, New York City’s Department of Transportation needed a new identity that expressed warmth yet looked contemporary. I was inspired by the grid system on which the city was built. It perfectly encapsulates the New York City and the agency’s role in making it possible for people not only to reach their destinations but to interact and connect with one another. The color palette takes its cue from the orange and blue of New York City’s official flag. To extend this symbolism of connection through order and pathways, the logo is drawn based on a grid.
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