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Arielle Jordan
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Client: Farmers Insurance. Print, 8.5 x 11. Copy and Art Direction by Arielle Jordan, 2013. ("It was the 1930s. The Great Depression shattered the economy, and as many as one in three adults were out of work. Farmers was one of the few companies able to pay customers’ claims in cash instead of IOUs. For some families, this meant simply being able to put a warm meal on the table. Today, we still believe that the little things can make a bigger impact. Whether it’s a teddy bear for the child whose home was damaged during an earthquake or an internet connection for those without power. For us, it’s about more than insurance.")
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