Professional Experience
Wil de Boer
www.wildeboerdesign.com www.wildeboerdesigns.com
My design philosophy and model is to facilitate timely, concise, strategic graphics and collateral by developing a strong understanding of each project’s parameters. My emphasis is on concepts and ideas, not just ads and graphics. I combine standards and practices in design and utilize various media in a way that reshapes and fully represents each project.
Experience:
TAPROOTS FOUNDATION (2011- Current) -- Pro-Bono Graphic/Web Designer
• Collaborate with other creative professionals on projects in print, web, brand strategy and marketing collateral for bay area non-profits.
• I successfully work with design industry leaders from various disciplines in order to achieve results that profoundly transformed tightly funded non-profits to brands that command attention.
• Transform non-profits to socially forward organizations with good causes, concise missions and effective brands that reach a broad yet informed audience.
AQUENT | VITAMIN T (2011-Current) KNO.COM -- Contract Talent
• Made significant contributions as a contract web design and UX production artist with Kno.com, a successful Silicon Valley start-up that brings textbooks to life in the digital age through groundbreaking technology for various cross platform devices.
WIL DEBOER DESIGNS (2003- CURRENT) -- Founder and principal designer www.wildeboerdesigns.com | www.wildeboerdesign.com
• Successfully execute projects from concept to final product in the areas of logo & identity, branding, marketing/collateral materials, brochures, pamphlets, e-books, posters, mailers, illustrations, web sites, web updates, social networking, PPC campaigns and web optimization practices.
• Manage all the aspects of running a small design business.
• Daily tasks involve billing, invoicing, proposal writing and contract construction/management.
• Construct and spec projects, price and budget them and plan the timeline.
• Perform duties in all aspects of design for each project which involves wire framing and carrying out the complete design process while simultaneously manage the project and each client.
Matnomis Design (client)
• I am a contract specialist for publication layout for CHUMASH Magazine - a quarterly magazine about CHUMASH Casino & Resort, California’s Central Wine Country and the Chumash Indian Heritage.
• Layouts include celebrity entertainment, local business, special interest, food, technology, automotive, social networking/ media, tourism and gambling.
• I focused on taking a topic and building a concept and story around it with editorial style images, graphics and layout.
Think Food Group (client)
• I executed updates and developed new media and web content for Think Food Group’s seven different sites and managed their social media ventures for celebrity chef Jose Andres, his management and PR Company.
• I implemented marketing, design and development edits to local DC restaurants, the new SLS Hotel in Los Angeles and the PBS show Made In Spain’s website.
Mint Fitness (client)
• Performed duties as lead graphic designer for various design projects, e.g.; brochures, print and direct mailing projects.
• I redesigned existing in house one sheets to reflect a healthier, younger, and fresher esthetic.
• I also designed brochures for the SPA, the general fitness club and the new Pilates Studio.
DC SMILES COSMETIC & IMPLANT DENTISTRY (04.01.05-07.19.09) -- In-House marketing director and graphic designer.
• Oversight & management of graphic collateral, branding and marketing for web, print and various company ventures and media.
Education:
The Corcoran College of Art | Design BFA Graphic Design | Digital Media (pending)
Software & Methodology: Adobe CS3-6, Microsoft Office. Methodology involved emphasis on illustration, editorial design, web design, photo-editing/retouching, wire framing, project conceptualization and design.
