October 2008 – May 2009
ART DIRECTOR / CONSULTANT
Fora.tv, San Francisco

Defined and designed the new FORA.tv visual experience. Worked closely with the CEO and the VP of Product in creating a distinct visual identity, synthesized business and user needs while delivering high quality design solutions.

September 2007 – Present
INDEPENDENT DESIGNER

Working on freelance baises at agencies such as HotStudio, Nice Advertising, Hydrant SF and MarketBridge on new and ongoing projects.

June 2005 – May 2007
ASSOCIATE CREATIVE DIRECTOR
DMA Branding, Mumbai

Worked on successful brand identity and packaging projects for clients such as Colgate Palmolive and Unilever Foods. Delivered projects from concept to execution by working in collaboration with profession photographers, digital rendering experts, hair & makeup artists, food stylists and printers to realize the final outcome. Mentored a team of graphic designers and Art Directors.

December 2003 – May 2005
SENIOR DESIGNER
Solutions Inc, New Delhi

Worked with business executives and project leaders in New Delhi and New York on interactive projects for Pfizer North America. Developed comprehensive visual design style guides and systems.

March 2001 – December 2003
USER EXPERIENCE DESIGNER
Sapient Corporation, New Delhi

Worked on multi-disciplinary projects for clients such as Fidelity UK, Cisco and Opodo. Worked at Sapient’s San Francisco, New York and London offices with local teams that included experience researchers, writers, anthropologists, information architects and site engineers.

June 1999 – March 2001
VISUAL DESIGNER
Channel V - News Corporation, Mumbai

Played the role of section lead to develop the music channel’s brand in an online environment. Helped conceptualize and develop one of the first online music community in India.

Professional Associations:
AIGA
The Designer’s Accord

Awards & Recognition:
Rebrand 100 Notable Award
for Nerolac Paints
2007

Academic:
Diploma in Electronics Engineering, Mumbai
1997

Software Skills:
Photoshop CS3 - Expert
Illustrator CS3 - Expert
InDesign CS3 - Intermediate
Dreamweaver CS3 - Basic

Other Interests
Currently working on designing a sans serif font family. Enjoys mountain climbing and trekking, and when indoors, reading modern classics and design books.

- Reference will be provided on request -

Fora.tv
MarketBridge
Colgate-Palmolive
Unilever Foods
Cisco Systems
Fidelity
Opodo
Lloyds of London
vielife
Insurent
Pfizer
Channel [v] - News Corporation