Brief Summary
I'm an award-winning Art Director, Designer and Copywriter. My creative spans cosmetics & beauty to apparel, food & beverage, communications, real estate and healthcare. I help brands find their voice and connect with audiences through words and pictures.
I've provided art direction, design and writing for social media, direct, print campaigns, web, broadcast, packaging and just about every touch point in a customer's path on behalf of the world's most recognized brands and for smaller, regional companies. I've engaged their audiences worldwide and locally in memorable ways that have resulted in consequential, lasting relationships between fan and brand. I'd like to do the same for you.
Clients
AVIA, Alere, Ryka, CND, GREY San Francisco, Anthem Blue Cross Blue Shield, Greenhaus, Barratt American, Harrah’s, ADWORKS, The Washington Post, LION Bioscience, Miriello Grafico, Corsair Marine, Sharp HealthCare, Teleflora, POM Wonderful, Rouge Vodka
Professional Experience
1/99 – Present
Freelance
Art Direction, Writing, Messaging and Content Development for Social Media, Print and Broadcast
AVIA, Alere, Ryka, CND, GREY San Francisco, Anthem Blue Cross Blue Shield, Greenhaus, Barratt American, Harrah’s, ADWORKS, The Washington Post, LION Bioscience, Miriello Grafico, Corsair Marine, Sharp HealthCare, Teleflora, POM Wonderful, Rouge Vodka
5/08 – 8/09
CND
Vista | CA
Creative Director
Responsible for all visual and written communications. Further developed and steered the brand look and voice of a $68 million + per year global cosmetics and skincare company. Strategic development, naming, positioning, copywriting and art direction for product launches, advertising, web, online brand center, direct mail, e-blasts, collateral, P.O.P., packaging and quarterly magazine. Conceptualizing and art direction of beauty and fashion photography and retouching. Development of brand guidelines for international distributor network. Supervision of staff and freelance designers, writers and production resources.
3/06 – 4/08
Marketing Design Group
San Diego | CA
Creative Director
World Market Center: Las Vegas Market & Las Vegas Design Center, SEMA Show, George Little Management: San Francisco Int’l Gift Fair & Seattle Gift Show, Pacific Market Center, Hanley Wood, MAGIC
4/99 – 12/00
Campbell Mithun
Irvine | CA
Associate Creative Director
AirTouch Cellular, Verizon Wireless
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NKR&B
San Marcos | CA
Creative Director
FOUR•S Baking (Weber’s Bread), QuadraMed Corp, SGI International (Spalding Sports Drinks), Eco Terra Earth Friendly Foods, L3 Communications, Chandon Estates/Domaine Chandon
Awards and Recognition
• Graphis Competitions: Logo Design Annual, #7
• Award of Excellence, The Art Directors Club of NJ
• Best of Show: Advertising, Legal Marketing Association, Your Honor Awards
• Runner Up: Corporate Identity, Legal Marketing Association, Your Honor Awards
• BPAA Communicators Award
