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Romina Carrera
Graphic Design, Australia New South Wales Sydney
 
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Mexico City Foods - Website & Social Media
Brief Summary
Skilled graphic designer with broad experience in branding, editorial and digital media. Skilled at multi-level stakeholder management and experience in the complete design process from conceptualisation to delivery across different channels. Dedicated to achieving business objectives by engaging in personal and professional development, always prioritising teamwork and the delivery of high-quality results.

Don't hesitate to contact me if you require further information.

E: [email protected] | www.romicarrera.cargo.site | www.linkedin.com/en/rominacarrera
Professional Experience
KEY SKILLS
Adobe Photoshop, Illustrator, InDesign and After FX | Invision, Jira and Basecamp | Mac and Windows | Client Centric | Commercially Focused | Microsoft Word and Powerpoint | Print Production | Time Management | Internal and External Communication | Brand Consistency | Multi-Channel Design | Flexible and Versatile.


PROFESSIONAL EXPERIENCE
July 2019 – Present | Finished Artist & CMS Admin | BMF
Responsibilities
• Finished art of all digital media for ALDI Australia: banners, social media assets, OOH, DATs.
• Finished art of print media for ALDI Australia such as catalogue strips and amends, posters for in-store, price cards and store launch media. This also includes print production.
• CMS administration of Aldi Australia Product and Corporate website, which includes: creation of landing and product pages, daily maintenance, copy, image and price updates, back-end system testing, among others.

Achievements
• Multitasking between different jobs, fields (digital and print) and departments (creative, accounts, retouching, production, copywriting, project management and IT developers).
• Being able to work within tight time frames and taking additional responsibilities while maintaining a steady workload.
• Successful campaigns such as Aldi Christmas campaign, Winter Seasonal Pulse and Special Buys.
 
2018 – July 2019 | Graphic Designer | Modern Star
Responsibilities
• Designed and managed multi-channel assets: EDMs, banners, social media assets and GIFs. As well as catalogues, flyers, brochures
and promotional material. For instance, design of printed catalogue and digital assets to promote that catalogue.
• Give advice on creative direction; provide design options and discuss which options work and were aligned with the company’s vision.
• Constant communication with the project manager to deliver updates on the briefed job, exchange feedback and provide advice.
• Oversee print jobs with external suppliers. For example, designing business cards for different companies, ensuring 3 different brand guidelines were followed and print setups and proofs were ready.

Achievements
• Multitasking between different jobs, fields (digital and print), clients and brands.
• Time management and resources to complete tasks and achieve objectives.
• Building professional relationships through team-work with designers, web and app developers, photographers as well as marketing managers and print technicians to achieve shared goals.
• Being able to work within tight time frames and taking additional responsibilities while maintaining a steady workload.
• Capability to finish last-minute jobs and deal with sudden changes, even during high-pressure times.
• Ensure design consistency across the different companies owned by Modern Star: Modern Teaching Aids (educational material resources) and Modern Brands (retail services for Playmobil, Ravensburger, Schleich, etc).

2017 – 2018 | Graphic Designer and Customer Service Representative | Snap Printing Services
Responsibilities
• Manage customer service and administration (paperwork, organisation, internal and external supplies and more).
• Oversee special print jobs with external suppliers.

Achievements
• Major learning of print production. File setup for internal and external suppliers and print proofs.
• Development of client-oriented skills. Building professional relationships with regular clients to provide them with creative direction and suggest them print options such as paper stock (matte, satin, velvet cello).
• Collaborative work with managers and print technicians.
• Multitasking between different jobs (design, customer service and administration) and industries in a high-pressure environment.

2016 – 2017 | Digital Designer | NextDot Solutions Digital Design Studio
Responsibilities
• Digital design: websites, EDMs, banners, social media assets, photo retouching and GIFs.
• Plan and prioritise design projects.

Achievements
• Multitasking among different projects and clients.
• Collaborative work with marketing managers and social media managers.

2014 – 2016 | Digital Designer | Estado Digital Design Studio
Responsibilities
• Designed and managed websites, banners, social media assets, GIFs, photo retouching for clients from USA, Latin America and Spain.
• Reported to the Art Director and assisted with presentations to support and discuss design options with the clients.
• Constant communication with the project manager to deliver updates on the job, exchange feedback and provide design options.

Achievements
• Major learning of digital design, user-centred and responsive websites and apps.
• Team-work with designers, web and app developers and managers to achieve shared goals. Build a collaborative environment in order to exchange ideas and skills.
• Multitasking between different projects, industries and customers and management of time and resources to meet deadlines.
• Ensure every design was consistent with each client’s brand and vision.
• Design of multi-channel assets: app design improvements with social media assets to promote and show those new features.

2014 - Present | Co-owner and Freelance Graphic Designer | Hello Avalancha Graphic Design Studio
Responsibilities
• Design across different channels: online assets, branding, photo retouching and flyers for clients from Argentina, Australia and USA.
• Suggest and deliver creative options to the client. Discuss which option is best for them according to their needs and vision.
• Oversee print jobs with external suppliers.

Achievements
• Awarded projects.
• Team-work with fellow designer.
• Developed client-oriented skills by not only delivering designs for them but also going beyond what’s expected and assisting them in dealing with print suppliers, web-based apps to manage their websites.
Awards and Recognition
2013 | “About Art and Perceptions”
Article selected and published on the Australian Graphic Design Association website.

2011 | Palais de Glace Branding
Palais de Glace's Project selected for the annual UADE Art Institute Exhibition.
Selected by the Board of Directors of the university.

2010 | Design Online Publication
Design selected and published in the official website of “Design and Design”.
Paris, France.

2010 | Abasto Design Project
Abasto Visual Identity Project selected for the annual UADE Art Institute Exhibition.
Selected by the Board of Directors of the university.

2009 | Design of the Year
Design awarded as one of the best designs of the year and featured on "Design and Design Book of the Year" Vol. Three.
Paris, France.

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