Professional Experience
EXPERIENCE
/ CREATIVE DIRECTOR /
Republica - Miami, FL
May 2008 - Present
-Responsible of leading the agency creative strategy and mentoring the creative team -Working alongside upper management on agency structure and strategic approach for clients and/or new business presentations. Responsible of the creative work for advertising, branding, promotions and interactive projects.
Clients: PepsiCO, Miami Dolphin enterprises, CARE organization, and AETNA, Absolut Vodka and Burger King Corp.among others.
/ ASSOCIATE CREATIVE DIRECTOR /
Lopez Negrete Communications - Houston, TX
October 2006 - May 2008
-Leading and directing the creative teams alongside the VP Creative Director. Supervising the creative product, from inception to completion and ensuring that a high level of quality is consistent throughout the creation process. -Creative and strategic conceptualization for different media such as TV, Print, Radio, and Interactive among others.
Clients: Wal-Mart, Miller Lite, Sonic, Azteca Milling, Fiesta Mart, Reliant Energy among others.
/ ASSOCIATE CREATIVE DIRECTOR /
Ogilvy /De La Cruz Group - San Juan, PR
June 2004-June 2006
-Development of integrated media campaigns. This includes media work for print, radio, TV & Interactive, print and radio campaigns. Also, worked on retail media such as: In store signing, POS and shopper design.� Worked on high profile assignments for the agency.
-Creative staff management in day-by-day situations.
Clients: MTV, Kraft, Sony, Unilever, L�Oreal, Motorola, RG Premier Bank, Coca-Cola & Company, GlaxoSmithKline, Coca-Cola brands, Sears, Smirnoff Ice, MoviStar & Chili�s among others. Retail clients: Sears and Western Auto.
/ GROUP CREATIVE DIRECTOR /
Ogilvy / Key Communications;
DLC GROUP division: Advertising/Marketing/
Promotions/Public Relations - San Juan, P.R.
March 2001-May 2004
-Development of creative campaigns for advertising & promotions.
-Staff management and development.
Clients: L�Oreal, Coors, Unilever, Motorola, Coca-Cola, & MoviStar among others.
/ ART/MULTIMEDIA DIRECTOR /
BCG Group - San Juan, PR / June 1998-March 2001
Client book: Suzuki, Cortelco Systems, Lucent Technologies
/ ART DIRECTOR /
EuroRSCG / Premier Maldonado & Asoc. San Juan, PR
March 1997- June 1998
Client book: Michaels, Walgreens, Chrysler, Burger King, American Airlines
/ OTHER EXPERIENCE /
ASSOCIATE CREATIVE DIRECTOR: Arteaga & Arteaga - Pabst Beer, Kia Motors, 7up
SENIOR ART DIRECTOR: Lopito, Ileana & Howie/ DDB Affiliate, Guaynabo, PR
- Budweiser & Cingular Wireless
/ RECOGNITIONS /
-Cannes Festival -New York Festivals
-London International Awards -FIAP Advertising Festival
-Ojo de Iberoamerica �ADDYS -Festival del Caribe Advertising Awards
-Cuspide Advertising Awards -Optimus Design Awards
/ SKILLS /
-12+ years /experience in advertising/marketing/direct marketing/promotions
-9 + years /experience in interactive and digital media
-Creative Team Management
-Excellent communication and writing skills.
-Fully Bilingual: English & Spanish. (written and verbal)
/ EDUCATION /
Bachelors in Communications / Visual Arts
Sacred Heart University � San Juan, Puerto Rico