NANCY L. HOFFMANN
New York, NY (Chelsea)
E:
[email protected]URL: http://tomatodesign.net
Phone: (212) 691-1445
URLs (Design): devcolgroup.com, earthadvertising.com, shopgreenmall.net, appletreedigital.com, tomatodesign.net, theproofreadingmaven.com, stevekaye.com, balletbuilders.org, be-mondo.com, newhopeantiques.com, coralrealtygroup.com, transformatives.com, i-latina.cc, joanne-gerber.com, waterfallgroup.com, omarperiu.com, discovertimbuktu.com, askeveryman.com.
SOFTWARE: Photoshop; Quark; InDesign; Illustrator; Dreamweaver; Flash; ImageReady; Fireworks; Microsoft Office; CSS; HTML.
PROFESSIONAL EXPERIENCE
*** Freelance & Contract Projects:
WEB + GRAPHIC DESIGN / PRODUCTION TomatoDesign.Net (1995-Present)
Web design / content writing / analytics / image creation & production [in Photoshop & Illustrator] (Earth Advertising, TomatoDesign.Net, ShopGreenMall.net, Newtek Business Solutions, Y&R/Wunderman (Zyrtec campaign), Argyrol Pharmaceuticals, Steve Kaye, Joanne Gerber, BalletBuilders, be-mondo.com, Multimedia Solutions, IWWG, AOL/Moviefone, Transformatives.
Flash design & production (Interevco, Newtek Business Solutions [banners].)
· Web administration and e-commerce: (The Devcol Group, Curious Pictures & Curious Toys, Macy’s, Newtek Business Solutions, ShopGreenMall.net) Included content postings & updating; content management; tracking results; analytics (using Google AdWords and Google Analytics.)
· Print: collateral (sales sheets, catalogs, trade fair displays), labels, packaging, magazine advertising (TrumpUniversity.com, Bambara Africa Tours; Unity Bank, Lake Point Towers); direct mail (Wunderman, Pitney Bowes), magazine ads and inhouse posters (Macy’s, EarthAdvertising); production management (Bridal Guide Magazine); newsletter/magazine design & production (Vanguard Direct [NYC Housing Authority Journal]); Photoshop prepress production (outdoor posters for H&M); annual reports (Morgen Walke Assoc.); plus some copywriting (English, French); and proofreading (English, French, Spanish); designed & wrote instructional design videos (Jupiter Media).
· Clients: Clark Gayton (musician: Sting; the E Street Band), The Atlantic Theater, Earth Advertising, Jupiter Media, The Devcol Group, Joanne Gerber, Newtek Business Solutions, JWT, Prudential Financial, BBDO, Y&R/Wunderman, ShopGreenMall.net, Green Power Solutions, TrumpUniversity.com, The Coral Realty Group LLC, Everyman Communications, Curious Pictures.com & Curious Toys.com, Bernard Schmidt Productions, DYMO Corporation, Macy’s,The Children’s Place, Herndon Associates (Pitney Bowes), AOL/Moviefone, Town & Country Living, Bridal Guide Magazine, InProduction, IWWG, Medicus Communications, Stromberg Consultants, Morgen Walke, Multimedia Solutions, and be-mondo.com, among others.
WEB & GRAPHIC DESIGNER (2004-2008) Newtek Business Solutions
· Created targeted marketing segment websites
· Updated and implemented changes in ±450 client sites, utilizing proprietary content management software system.
· Utilized CSS and HTML and made changes in them to improve the workability of existing templates.
ART DIRECTOR Vanguard Direct
· Responsible for the timely production of the New York City Housing Authority Journal.
· Prepared photos and art in Photoshop.
· Partnered with the client to guarantee the finished product would be to her satisfaction.
· Client's reaction: “Nancy, this was the easiest sign-off ever!"
ART DIRECTOR
Prudential Financial
· Filled in for Creative Director while she was on vacation.
· Created collateral pieces for direct mail campaigns to clients.
· Prepared images in Photoshop.
· Created charts in Illustrator.
WEB ART DIRECTOR
Wunderman
• Produced an online & print Zyrtec Spring advertising campaign: direct mail and e-blast.
SUPERVISOR
Morgan Stanley, Art Services Division/Creative Services Department
· Managed design projects, including assignment delegation and client liaison, for print and multimedia.
· Evaluated performance of 30 design employees; held weekly staff meetings and reviewed status reports from art directors.
· Recruited new talent, reviewed portfolios, interviewed candidates, and created a detailed report (in Excel), to evaluate the cost-effectiveness of my search efforts.
*** Full-time Employment:
SENIOR GRAPHIC DESIGNER
Waterfall Communications (11/99-10/00)
· Designed corporate websites (waterfallgroup.com; i-latina.cc; discovertimbuktu.com; melcinarosas.com; gda.com), including writing and content management; graphic design; 2D and 3D image creation and animation (utilizing Photoshop, Fireworks, Flash, Illustrator; collaborated on site implementation in Flash and Dreamweaver).
· Designed and produced - from concept to finish - all printed materials for clients (in various languages) in a wide range of industries, including Pharmaceutical, Financial, Entertainment, Tourism, Consumer and Fashion.
· Solicited new business and liaised with our major clients (including Grey Healthcare Group/PhaseV).
ART DIRECTOR
Intercontinental Greetings, Ltd. (Art Licensing Agents) (5/98-7/99)
· Designed all printed materials, including conceptual product lines, logos, stationery, etc.; directed all digital production.
· Recruited artists (in 4 languages) for surface design and gift clients; negotiated contracts; selected existing - and art-directed new - images for Intercontinental to represent.
ART DIRECTOR
N.W. Ayer (6 years, prior to 1995)
· Designed print ads for AT&T; Caterpillar; Scholl’s Footwear; Alberto-Culver; Container Corporation of America; plus storyboards & animated TV commercials. Also designed print ads, direct mail and collateral for Blue Cross/Blue Shield; Wishbone Salad Dressings; Unity Savings; GATX; The Ravinia Music Festival; and radio commercials for Karroll’s Menswear; and TV commercials for Golden Bear Family Restaurants.
EDUCATION
• Future Media Concepts Training Center, NYC: Included: writing HTML; Flash; Director,
Dreamweaver. (Platform: PC).
• MAT/Reading Specialist/Art Education: National Louis University, Evanston, IL.
• BA/Art Major: Scripps College, Claremont, CA.
• HS Diploma & National Merit Scholarship Honors: New Trier Twp. HS, Winnetka, IL.
PROFESSIONAL AWARDS
· PRINT Magazine (Regional Design Annual); Musée de la Poste/Paris (Papiers et En-têtes); American Corporate Identity; Simpson Papers; Mohawk Papers; ADC/NJ (Gold & Silver Medals; 8 Certificates of Excellence); APRA (created a Special Award of Excellence honoring my work).
· Colonel, United States Air Force Art Program (since 1988): flew missions on assignment to document USAF operations. Paintings in the permanent collections of the USAF Art Museum and the Pentagon.
· OPRAH Magazine (March 2003): featured in an article on networking, entitled “Toot Your Own Horn”.
LANGUAGES
· English, French (fluent); Spanish, German (conversant); Arabic (3 years’ study in Syria, Turkey, and the US).
