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Rafael DeSoto
Digital Art, United States California San Carlos
 
Tel: 408 483-3393
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Brief Summary
An enthusiastic, interdisciplinary visual designer experienced in:
- Graphic design and production for print, web and video
- Art direction, illustration, photography, animation
- Identity and brand strategy, visual guidelines
- Presentations, creative briefs, storyboards
- Concept-to-completion experience
- User interface designs
- Project management
Clients
SGI, Adobe, Palo Alto Networks, NetApp, Marketbright, AOL, Intel, USWeb/CKS, Busse Design USA, Microsoft, Cisco, Novell, HP, Philips Semiconductor, Fujitsu, Lucent, LSI Logic, Avaya, Invisalign, Siemens, FedEx, Midway Games, WebMD, Sun Microsystems, American Polar Society, Bissinger's Chocolates, Draeger's Markets
Professional Experience
- 20+ years of experience in traditional drawing, painting and commercial illustration
- Proficient in XHTML, HTML 5, CSS 3, JavaScript implementation
- Concept visualization, diagrams, storyboards and presentations
- Expert knowledge in most aspects of print production
- 2D animation, 3D modeling and rendering
- HD digital video production and editing
- Set design, packaging, exhibit design
- HDR photography

COMMUNICATIONS DESIGNER / EYEFUL POWER / REDWOOD CITY CA / 02-02 – PRESENT
Provide art direction and graphic design for corporations, local businesses, individuals and non-profit organizations with marketing collateral, advertising, video production, photograhy, illustration, branding and social media consultation.
PROJECTS web design and production, presentations, company branding, digital illustration, photography, motion graphics, product packaging, landing pages, banner ads, user interface design, electronic newsletters.

GRAPHIC DESIGNER / MARKETBRIGHT / SAN BRUNO CA / 06-06 – 10-09
Redesign company website, create landing pages for product launches, brand development, technical diagrams and charts, digital illustrations, book covers, one-sheets, trade show displays, print advertising, online ad campaigns.

VISUAL DESIGNER / AOL / MT. VIEW CA / 01-06 – 04-06
Visually interpret high-level user experience concepts by providing wireframes and storyboards for the Experience Design Team. Design and produce a publication for final executive level presentation.

SENIOR GRAPHIC DESIGNER / @ROAD / FREEMONT CA / 11-04 – 12-05
Provide web design, co-produce marketing campaigns for international sales conferences. Developed video presentations, brand development for client products, supergraphics for vehicle advertising.

ART DIRECTOR / PACIFIC MEDIA / SANTA CLARA CA / 12-00 – 06/02
Creative lead for a corporate communications agency specializing in video and film, digital interactive media and web content solutions for marketing and sales, training and e-Learning, corporate communications and events.
PROJECTS web design, interactive presentations, motion graphics, brand identity, advertising, print collateral, displays.

SENIOR VISUAL DESIGNER / ONLINEFOCUS / CUPERTINO CA / 06-99 – 12-00
Lead visual designer for an advertising agency specializing in web design and corporate branding.

FREELANCE CONTRACTOR / ART DIRECTION, VISUAL DESIGN / SAN JOSE CA / 11-98 – 01-00
ClIENTS iXL Interactive, USWeb/CKS, Busse Design USA, Microsoft, Cisco, Novell, HP, Philips Semiconductor, Fujitsu.
PROJECTS graphic design, motion graphics, interactive presentations, banner advertising, print, trade show displays.

ART DIRECTOR, SENIOR DESIGNER / SILICON GRAPHICS, MT. VIEW CA / 01-95 – 09-98
Design initial company website “Silicon Surf” which won several Webbie Awards. Produce video shorts, design company intranet sites, design assistance for marcom departments, assist with visual guideline development.

QA ENGINEER / ADOBE SYSTEMS / SAN JOSE CA / 04-93 – 12-94
Software testing on the first Adobe Photoshop port for UNIX (SGI and Sun). Member of the Photoshop 3 team which introduced Layers. Made enhancement requests that were incorporated into the final product.
Awards and Recognition
Webby Award: “Best Corporate Site” to SGI (overall design and effectiveness)
Platinum Site Award: NetGuide’s “Best of the Web” to SGI (design and content)
Gold Medal: BPME (Broadcast Production Management Executives) for TV station promotions
Gold Awards: Monterey Bay Ad Club for Excellence in Illustration and Broadcast Design
Special Projects Grant: California Arts Council fine art project illustrating local cultural events
Artist-In-Residence: California Arts Council, Louden Nelson Community Center, Santa Cruz, CA
First Place Poster Design: Western States Fairs Association

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