Trained in HK & London with extensive experience in product innovation, brand management & retail marketing. Specialized and have great passion in driving business breakthrough from business strategy to product innovation, holistic brand experience, digital & social media marketing, retail space management.

Justin aspire to be an Innovation Leader & Brand Architect that serve people’s life with meaningful & enjoyable product & service, which result in successful business growth and contribute to a better & sustainable world at large.

Specialties: Product Development & Innovation, Brand Building and Integrated Brand Engagement, Disruptive Business Strategy, Design Thinking & Creative Leadership, Organizational Startup, Consumer Behavior & Psychology, Digital and Social Media Marketing, China Social Trends etc

P&G, Tide, Ariel, Sanrio, VTech, AT&T, Chicco, 7-Eleven, Virgin MegaStore, London Transportation Museum,

HKDA Gold Award
Global Challenge Honable Mention
BEA Design Award