Back and forth between Paris and Asia, I bring together my loves for film, art, music and fashion in cross-media branding and production.
Damien Brachet
Art Direction,
France Ile-de-France Paris
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Back and forth between Paris and Asia, I bring together my loves for film, art, music and fashion in cross-media branding and production.
The World Economic Forum with Swisskiss
Shine Deluxe Astor with Swisskiss
The World Economic Forum in Davos for Invest in France
Nike Asia
Glamour Inc. and the British Council
Laclos Paris
APAX Group China for Hugo Boss and Cartier
Talika cosmetics
Maxim HK-China
Trace USA
Issue One UK
West East HK-China-Taiwan
Egg Taiwan
East & West Vietnam
The Hong Kong Trade Council for Pacino Wan, Barney Cheng, and Joyce Boutique
…
French Citizen. Born January 10, 1973.
7 rue Lallier, 75009 Paris, +336 8379 2287, [email protected]
Communications, Media & Advertising M.A., Institut d'Etudes Politiques de Paris, 1994.
gorgeousproductions.blogspot.com
BRANDING & PRODUCTION
With 15 years of experience in communications, marketing and art direction, I produce cross-cultural and creative works in film, video, television, magazines, events, art and internet.
PROFESSIONAL EXPERIENCE: (hyperlinks within text body)
Since 2003 Gorgeous Productions Pte Ltd : Director. Paris – Hong Kong
Consulting, coordination of clients and free-lance teams, development of recommendations, and execution:
. Coordinator on web film for Elle China during Paris Fashion Week 2012.
. Curator of 陈航峰 Chen Hang Feng exhibitions in Paris at galleries LJ and 22,48m2 in 2012, and NeoFolk South East Asian contemporary art for Clear Edition at Cutlog art fair Paris 2011.
· Communications consultant: artist Pia Myrvold's digital video installation at the Venice Biennale 2011.
· Director and copywriter for Swisskiss: animation videos "Accelerating Successful Smart Grid Pilots", "Mining & Metals Scenarios to 2030" and “The Power of Green ICT” for the World Economic Forum 2011, 2010 and 2009 in Davos; Shine Deluxe Astor; pilots.
· Art director for the closing gala of the World Economic Forum 2008 in Davos, for French government agency Invest in France: production design, artists and stage show.
· Documentary director for Nike’s Just Do It campaign Asia 2006: Playground Singapore.
· Asia Marketing Consultant for Glamour Inc.: fashion and accessories from the UK, Brazil and India: selection of retailers, media relations, trunk shows “Best of British” with the British Council in Singapore and Jakarta.
· Consultant for Asian fashion designers: media relations and trade show coordination in Paris Fashion Weeks.
· Contributor: magazines Maxim HK-China, Trace USA, Issue One UK, West East HK-China-Taiwan, ReadyMade HK, Egg Taiwan, Asia360 Singapore and East & West Vietnam; fashion photography, portraits, interviews, features and editorial coordination.
2001-2003 Lomographic Society : Communications director South East Asia. Taipei
Promotion of the analog brand in digital-savvy Asia, strictly without advertising, as an artistic force and community for partner brands in need of innovative buzz marketing.
· Appointment, launch and coordination of Hong Kong, Taiwan, Malaysia and Singapore embassies.
· Creative direction and management of multilingual website (150,000 unique visitors per month), online sales.
· Prospection of select retailers, coordination and promotional support: events and visual merchandising.
· Marketing, Communications and Public Relations, art direction and production of 37 events and exhibitions.
2000-2001 Adkom Pte Ltd., magazine and internet publishing group : Creative Director. Taipei
· Corporate look, website, marketing and print promotion.
· Design and launch of wedding portal 2happy2: visual brief, teaser, editorial coordination and merchandising.
1999-2000 Lagardère New Media Greater China : Audiovisual Development Manager. Taipei
· Programming and acquisitions plan for satellite platform Pacific Digital Media: cars and lifestyle contents; Cannes and Singapore MIP-Asia TV fairs.
· Art direction, visual identity and pilots for car channel Traxx.
1998-1999 Hachette Filipacchi Taiwan : Creative Executive. Taipei
· Marketing executive for movie magazine Premiere: editorial consulting, art direction and production of fashion spreads, interviews and portraits of regional talents, film premieres, parties and promotions with advertisers, boosting circulation with students and young professionals, and building a serious film community.
· Marketing executive for Car & Driver, BMW magazine, and French wine custom-magazine Bonjour!: editorial coordination and art direction of lifestyle and advertorial pages.
1995-1998 TNT & Cartoon Network Asia (Turner Group) : Producer. Hong Kong
Promotion of classic American films and cartoons towards Asian audiences: promos, trailers, regional features in Manila, Bengalore and Singapore, copywriting, off-line editing, direction of voice-over and graphics.
1992 Pearl & Dean Pte Ltd. : Marketing intern. Singapore
Survey research on outdoor advertising, market study conducted with advertisers and competing agencies.
1991-1994 Glamourette Pte Ltd., high fashion retail chain in Singapore : Assistant Buyer. Paris - Singapore
· Menswear buying in Paris, Florence and Milan: Jean-Paul Gaultier, Thierry Mugler, Rykiel Homme, Marithé & François Girbaud, Dries Van Noten, Dirk Bikkembergs, Ungaro, Dolce e Gabbana.
· Marketing, merchandising, and art direction: fashion shows, catalogues, promotions.
Other experiences :
2010 - : Promoter of Asian subcultures and arts on Kampong Beat; exhibitions in Paris and Asia.
2009 : Director of the Take Out TV series pilots.
2006 : Coordinator for the Laclos Spring Summer catalog.
2005 : Coordinator for APAX: artist bookings for Hugo Boss; images for Cartier Ice Palace in Harbin.
2005 : Video Producer for the album launch concert by Aaken, at the Café de la Danse.
2005 : Director of the short film “Embraceable Ouille”, Resfest Singapore, and Paris Nuit Blanche.
2004 : Consultant for Talika: media strategy, product launches, editorials and advertorials, in Taiwan and Singapore.
2004 : Director of the short film “Ouh là là Natasha”, 16mm, Paris Nuit Blanche.
1997 : Video Producer for the Hong Kong Trade Council : Pacino Wan, Barney Cheng, and Joyce Boutique.
Director of the documentary “The Leg Over”, about Hong Kong’s handover to China.
1995 : Art director of the long feature film “Mee Pok Man”, directed by Eric Khoo.
Skills and interests :
Mother tongues: French and English.
Fluent languages : Spanish and Mandarin (spoken).
Softwares : Avid, Adobe Premiere, Photoshop, Quark Xpress, notions of Illustrator, MS Office, Powerpoint.