I solve business problems for brands, creatively

RocoMamas, Russell Hobbs, Nando's, Bob Martin, Epson, MasterCard, SABMiller, Douwe Egberts, Kreepy Krauly

With more than 12 years agency experience, Mike has successfully implemented business-supporting traditional and digital communication campaigns for both established brands and startups in the consumer and b2b technology / finance, and entertainment sectors - from conception and design to campaigns that have been classified as 'truly viral' (Nando's Last Dictator Standing)

Co-founder of Retroviral, an award winning digital communications agency that creates online word of mouth for brands using bespoke strategy, social media, and web tactics. He is also co-founder of Webfluential – a platform that establishes relationships between consumers and brands through influencers. Mike was named one of the Mail & Guardian's top 200 young (under 35) South Africans in 2013.

Mike loves making 'stuff go viral'; you will have seen his work on RocoMamas #ElectionBurger campaign as Retroviral is the lead creative agency for the Smashburger brand.

Retroviral was also Nando's digital agency from 2010-2013. Retroviral executed the online comms for all the #5GumExperience parties and most recently, it was the seeding agency behind the Douwe Egberts yawn-activated coffee vending machine. From strategising the Kreepy Krauly Wrangler concept, to writing, shooting and seeding the BraaiPhone for Castle Lager, Retroviral has created some of the most memorable local, digital campaigns over the past 8 years.

Twitter handle
@mikesharman

PRISA PRISM Campaign of the Year Award 2017 for RocoMamas #ElectionBurger
PRISA PRISM Gold award winning campaign 2017 for RocoMamas #ElectionBurger - social media category
PRISA PRISM Silver award - Best Small Agency Category
Bookmarks Bronze campaign 2015 for Castle Lager Braaiphone - branded content category
Bookmarks Bronze campaign 2015 for Kreep Krauly Wrangler - branded content category
PRISA PRISM Gold award winning campaign 2014 for Douwe Egberts Yawn Activated Vending Machine - social media category
PRISA PRISM Gold award winning campaign 2013 for Nando's #25Reasons - social media category
PRISA PRISM Gold award 2013 for best small public relations consultancy
Cannes Lions Bronze campaign 2012 for Nando's Last Dictator - best use of integrated media with Black River FC
Bookmarks Silver campaign 2012 for Nando's Last Dictator - social media
Assegai Silver campaign 2012 for Nando's Last Dictator - social media
PRISA PRISM Gold award winning campaign 2012 for Nando's Last Dictator - digital media relations category
PRISA PRISM Gold award winning campaign 2012 for Put Foot Rally #ShoesOnFeet with BangersAndNash.com - NGO category
PRISA PRISM Silver award 2012 for best small public relations consultancy
PRISA PRISM Bronze award 2012 for No Regret Friday - digital media relations category
PRISA PRISM Gold award winning campaign 2011 for Nando's CEO - social media category
Loeries Silver campaign 2011 for Nando's CEO - integrated media campaign with Black River FC