Pereira O'Dell
Advertising, San Francisco California United States
 
Share this portfolio

Contact details
215 2nd Street, #100
Tel: 415 2849916
Clients
Skype *  BevMo * Mattel * Reebok * Fox Sports 1 * Corona * Intel *  Cheesecake Factory * Yahoo
Awards and Recognition
• FWA Site of the Day, “The Power Inside”, Intel + Toshiba, – September 6
• Creativity Pick of the Day: “The Power Inside: Episode 1”
• HOW Design Magazine, 10 Best Food Packaging Designs, Callegari Olive Oil
• Cannes Lions, Grand Prix, Film, Internet Film Series, Pereira & O’Dell – “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Grand Prix, Branded Content & Entertainment, Best fictional program, series or film where a client has successfully created a drama, comedy or miniseries around a product or brand, “The Beauty Inside” for Intel + Toshiba
• Daytime Emmy winner, “The Beauty Inside” for Intel + Toshiba – “Outstanding New Approach in a Daytime Series” - link
• Cannes Lions, Grand Prix, Cyber, Best Digitally Led Integrated Campaign, “The Beauty Inside” for Intel + Toshiba - link
• Cannes Lions, GOLD Lion, Branded Content & Entertainment, Best Integrated Content, “The Beauty Inside” for Intel + Toshiba - link
• Cannes Lions, Silver Lion, Branded Content & Entertainment Best use or integration of user-generated content, “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Silver Lion, Branded Content & Entertainment, Best use or integration of digital or social media, , “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, GOLD Lion, Cyber, Best Copywriting, “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Silver Lion, Cyber Best Video – “The Beauty Inside” for Intel + Toshiba, link
• Cannes Lions, Silver Lion, Cyber, Community Applications, “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Silver Lion, Promo & Activation, Durable Goods – “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Bronze Lion, Direct, Other Consumer Products– “The Beauty Inside” for Intel + Toshiba
• Cannes Lions, Bronze, Press, Entertainment & Leisure, Scrabble Campaign (x4) -- "Suspect”, “Journey”, “Arrival”, and Mistake" - link
• Cannes Lions, Shortlist, Titanium, “The Beauty Inside” for Intel + Toshiba - link
• Cannes Lions, Shortlist, Cyber, Viral Marketing, “The Beauty Inside” YouTube Channel for Intel + Toshiba
• Cannes Lions, Shortlist, Cyber, Interactive Video, “The Beauty Inside, Episode 1”, for Intel + Toshiba
• Cannes Lions, Shortlist, Promo & Activation, Best Integrated Campaign Led by Promotion & Activation, “The Beauty Inside” for Intel + Toshiba - link
• Cannes Lions, Shortlist, PR, Technology & Manufacturing, “The Beauty Inside” for Intel + Toshiba - link
• Cannes Lions, Shortlist, PR, Best Use of Social Media – “The Beauty Inside” for Intel + Toshiba - link
• One Show Entertainment, Silver, “Rolling Words”, Custom Content – Single, Intel + Toshiba
• One Show Entertainment, GOLD, “The Beauty Inside”, Episode 1, Craft / Technique – BEST DIRECTION, Intel + Toshiba
• One Show Entertainment, GOLD, “The Beauty Inside”, Episode 1, Craft / Technique – Best Writing, Intel + Toshiba
• Creativity Pick of the Day: Callegari Olive Oil •
Clio, GOLD, “The Beauty Inside”, Branded Entertainment & Content: Film - link
• Clio, GOLD, Snoop Dogg Rolling Words, Branded Entertainment & Content: Print - link
• Clio, GOLD, “The Beauty Inside”, Film: Online Campaign - link
• Clio, Bronze, Snoop Dogg Rolling Words, Design: Direct Marketing - link
• Facebook Studio Awards, Silver, The Beauty Inside - link
• AICP Shortlist: LEGO Super Heroes Movie Maker
• One Show, Bronze Pencil, Collateral - Promotional Items - Single or Campaign, “Rolling Words” - link
• One Show, Silver Pencil, Non-Broadcast – Online, “The Beauty Inside” - link
• One Show, Silver, Branded Content – One Show, Silver Pencil, Branded Content – Online, “The Beauty Inside” - link
• One Show, Merit, Branded Content – Games, LEGO Super Heroes Movie Maker
• One Show Interactive, Silver, Long Form - Series/Episodes - Intel + Toshiba, “The Beauty Inside” - link
• One Show Interactive, Bronze, Best Use of Social Media/Facebook, Intel + Toshiba, “The Beauty Inside”– link
• One Show Interactive, Merit, Best Use of Social Media, Skype, “Skype Humoticons”
• Webby, Winner, Branded Entertainment Long Form, “The Beauty Inside” for Intel + Toshiba
• Webby, Winner, Branded Entertainment Scripted and Drama, “The Beauty Inside” for Intel + Toshiba - link
• Webby, Winner, Mobile, Best Entertainment, LEGO Movie Maker
• D&AD, In-Book, The Beauty Inside, for Intel + Toshiba
• Art Directors Club Awards, GOLD, Online Content: Podcast / Web Series, “The Beauty Inside”, for Intel + Toshiba
• Art Directors Club Awards, GOLD, Craft: Content/Copywriting, “The Beauty Inside” for Intel + Toshiba
• Art Directors Club Awards, Silver, Online Content: Non-broadcast Media, “The Beauty Inside” for Intel + Toshiba
• A-List Hollywood Awards, GOLD, Branded Entertainment, LEGO Super Heroes Movie Maker - link
• Effie Awards, Gold, “Find Your Beach”, Corona - link
• Creative Review, 2013 Annual In-Book, “The Beauty Inside” for Intel + Toshiba
• ANDY Awards, GOLD, Branded Content, “The Beauty Inside” for Intel + Toshiba - link
• ANDY Awards, GOLD, Consumer Generated Content, “The Beauty Inside” for Intel + Toshiba - link
• ANDY Awards, GOLD, Printed Content, Snoop Dogg Rolling Words smokable songbook - link
• SXSW Interactive, Winner, Film/TV, The Beauty Inside, link
• SXSW Interactive, Finalist - Amusement, LEGO Movie Maker, link
• Ciclope International Advertising Craft Festival, Finalist, Digital Interactive Film, “The Beauty Inside” - link
• 2013 Advertising Age A-List: Pereira & O’Dell - link
• 2013 Creativity A-List: Pereira & O’Dell - link
• 2013 OMMA Agency of the Year: Social – Pereira & O’Dell - link
• Communication Arts Interactive Annual, Winner, LEGO Movie Maker – link
• Digiday, Best Consumer Video Campaign, Winner, “The Beauty Inside” for Intel + Toshiba - link
• Matty Awards (Mattel Awards), Commercial of the Year, Scrabble “Meet Blank”

2012
• FWA Site of the Day, “Time for Skype”, July 4, 2012
• Cannes Lions, Gold, Branded Content & Entertainment Lions, Snoop Dogg’s Rolling Words - link
• Cannes Lions, Bronze, Outdoor Lions, Small Scale Special Solutions, Snoop Dogg’s Rolling Words - link
• Cannes Lions, Bronze, Press Lions, Copywriting “Blue Brick” M.Cassab/LEGO – link
• Cannes Lions, Shortlist, Cyber Lions, “Best Digitally Led Integrated Campaign, “The Inside Experience”, Intel + Toshiba - link
• Cannes Lions, Shortlist, Cyber Lions Best Video, “The Inside Experience”, Intel + Toshiba - link
• Cannes Lions, Shortlist, Direct Lions Flat Mailing, Snoop Dogg’s Rolling Words - link
• Cannes Lions, Shortlist, Direct Lions, Commercial Services, “Classroom of the Future”, University of Phoenix, The Phoenix Lecture Series
• Cannes Lions, Shortlist, Promo & Activation Lions Best use of Social Media Marketing in a Promotional Campaign, “The Inside Experience”, Intel + Toshiba
• Cannes Lions, Shortlist, Design Lions, Exhibitions & Live Events, “Classroom of the Future”, University of Phoenix, The Phoenix Lecture Series
• Cannes Lions, Shortlist, PR Lions, Technology and Manufacturing, “Obrigado, Brasil”, Jawbone
• Cannes Lions, Shortlist, PR Lions, Celebrity Endorsement, Snoop Dogg’s Rolling Words
• Cannes Lions, Shortlist, PR Lions Technology and Manufacturing, “The Inside Experience”, Intel + Toshiba
• The Dieline Awards, Silver, Spirits, B honey cachaça
• The Dieline Awards, Bronze, Office & Art, Snoop Dogg Rolling Words - link
• AICP, Shortlist, Product Integration, “The Inside Experience”, Intel + Toshiba - link
• One Show Entertainment, Gold, Web Films / Long form, “The Inside Experience”, Intel + Toshiba - link
• One Show Entertainment, Bronze, Music, “Obrigado, Brasil” for Jawbone - link
• One Show Entertainment, finalist, Branded Applications, Corona "Beach Break"
• One Show Entertainment, finalist, Gaming, Yahoo! "Tap Joint"
• One Show Interactive, Silver, “The Inside Experience”, Web series, Intel + Toshiba
• One Show Interactive, Finalist, Social Media / Best Use of Social Media, “The Inside Experience” - link
• One Show Design, Finalist, “B” honey cachaça, Package Design
• FWA Mobile App of the Day, LEGO Super Heroes Movie Maker
• Effie Awards, Silver, Electronics “The Inside Experience”, Intel + Toshiba
• Webby Awards, Gold, Best Integrated Media Plan, “The Inside Experience”, Intel + Toshiba
• Webby Awards, Top 5, Augmented Reality, “The Phoenix Lecture Series”
• Webby Awards, Top 5, Best Online Campaign, “The Inside Experience” – link
• Webby Awards, Top 5, Best Integrated Mobile Experience, “Corona Beach Break” – link
• National ADDY® Award Winner, Gold, Webisodes, “The Inside Experience”, Intel + Toshiba - link
• “Bay Area’s Best Places to Work: Pereira & O’Dell”
– San Francisco Business Times, April 2012
• sfBIG (SF Bay Area Innovation Group), Lynn Ingham Community Service Award, The BarrelHouse – link
• sfBIG (SF Bay Area Innovation Group), Innovative Campaign of the Year, “The Inside Experience” - link
• sfBIG (SF Bay Area Innovation Group), Social Media, “Corona Beach Break”
• Advertising Age, Viral Video Awards, Winner, Facebook Fan Power, “The Inside Experience”, Intel + Toshiba - link
• Clio Awards, “Bricks”, Shortlist, Print Category, LEGO
• I.D. Magazine Annual Design Review, Winner, Packaging Design, “B” honey cachaça, I.D., January 2012
• Interactive Annual 18, Winner, Information Design, “The Phoenix Lecture
Series”, Communication Arts – March/April 2012 – link
• HOW International Design Awards, Winner: “B” honey cachaça bottle – March/April 2011
• “40 Under 40”: PJ Pereira, San Francisco Business Times – March 2012 - link
• Pantone® Color In Design Awards, Winner, Coda Automotive, HOW + Print Magazine - Spring 2012 - link
• iMedia 25 - 2012 Brands Pioneering Online Video, “The Inside Experience” - link
• Creativity Pick of the Day: print ads for The LEGO Group, “Red Brick, Blue Brick, Green Brick, Yellow Brick”, Creativity, Jan 2012 - link
• 2011 Top Picks in Social Media: “The Inside Experience”, The Creativity Report, Creativity Magazine, January 2012 - link
• Best Original Scripted Show/Series, Winner, Digiday Video Awards, “The Inside Experience”, Intel + TOSHIBA, Jan 2012 - link
• Best Social Video Advertising, Winner, Digiday Video Awards, “The Inside Experience”, Intel + TOSHIBA, Jan 2012 - link
• Best in Show, “The Inside Experience”, Digiday Video Awards, Intel + TOSHIBA, Jan 2012 - link
• TED Ads Worth Spreading, Finalist, “The Inside Experience”, TED, March 2012 - link

2011
• AdAge Book of Tens: 10 Best Social-Media Campaigns of the Year – “The Inside Experience” - AdAge – Dec 2011 – link
• Creative Media Awards: Finalist, “The Inside Experience”, Media Magazine – December 2011 - link
• FWA Mobile App of the Day: LEGO® DUPLO® JAMS – December 2, 2011 – link
• Young Guns International, Silver: Branded Content, “The Inside Experience” for Intel/Toshiba - Mr. Chaz Whitworth and Mr. Neil Ramanan – link
• Brand Packaging Design Annual – “B” honey cachaça bottle – December 2011 - link
• LIA Award: Silver – LEGO Brick Thief: TV/Cinema/Online Film – December 2011 - link
• World Luxury Award, finalist – “B” honey cachaça bottle – December 2011
• FWA Mobile App of the Day: Corona Beach Break – November 11, 2011 – link
• FWA Site of the Day: The Inside Experience – October 25, 2011 – link
• “Cosmo's "Best Viral Videos" – The Inside Experience – Cosmopolitan Magazine - August 2011 - link
• Top 10 brands in Video (Intel/Toshiba)- iMedia – August 2011 - link
• “The Inside Experience” - Direct Marketing News #1 on ‘Heat Meter’ – August 2011 - link
• AdAge Viral Video Chart #2 – INSIDE – Advertising Age, August 2011 - link
• Cosmo's "Best Viral Videos" – INSIDE – Cosmopolitan Magazine - August 2011
• “On Fire”, Pop News Heat Index w/Lara Spencer, Good Morning America – August 2011 - link
• iMedia: West Coast Agency to Watch, July 2011 - link
• Clio Awards, “LEGO Brick Thief” Best Direction (Silver), Animation (Bronze), Online Film (Silver), May 2011
• Webby Awards, Winner, Best Branded Content, LEGO CL!CK, June 2011
• Cannes Lions, LEGO CL!CK, Shortlist, Cyber, Online Film – June 2011
• One Show, Finalists, Brick Thief: A Short Film by LEGO, Online Film, POD Nanek: Self Promo, May 2011
• D&AD Slice – LEGO “Brick Thief” – Web Films, June 2011
• Creative Review Annual, LEGO CL!CK, Best Advertising & Design, May 2011
• “Bay Area’s Best Places to Work: Pereira & O’Dell”
– San Francisco Business Times, April 2011
• MI6 Awards, Ubisoft Your Shape, Best Work Never Seen, May 2011
• Tomorrow Awards, Brick Thief: A LEGO Short Film, Finalist, Online Film, March 2011
• Top 50 Brands in Social Media: Corona Extra – Alterian, February 2011 - link
• Communication Arts Annual 17, LEGO CL!CK, Winner, Entertainment; Coda Automotive, Web Watch, Mar 2011
• “Creativity A-List: Pereira & O'Dell – Creativity Magazine, January 2011 - link
• “Agency A-List: Standout Agency – Advertising Age, January 2011 - link
• “Creative Agency of the Year” – OMMA Magazine, January 2011- link

2010
• “Best Marketing Ideas of 2010” – Shaquille O’Neal Augmented Reality, Muscle Milk, Beverage Industry Magazine, Dec 2010
• Webpick of the Week: CodaAutomotive.com” - Communication Arts, Week of November 9, 2010
• “Marketing Supplier of the Year: Pereira & O’Dell” – Apollo Group for University of Phoenix, Strategic Supplier Summit, August 2010
• “Best Marketing Ideas of the Decade”, Shaquille O’Neal Augmented Reality for Muscle Milk – Brand Packaging Magazine, Sept 2010
• OMMA Awards, Winner, Social Networking Campaign, “LEGO CL!CK”, LEGO Systems Inc, September 2010
• “LEGO CL!CK”, LEGO Systems Inc, Winner, Consumer Packaged Goods web site, OMMA Awards, September 2010
• “Phoenix.edu”, University of Phoenix, Finalist, Education and Reference, OMMA Awards, September 2010
• “Shaquille O’Neal Augmented Reality,” Muscle Milk, Finalist, Non-Alcoholic Beverages: Website, OMMA Awards, September 2010
• PJ Pereira, Creative All Star – OMMA Magazine, September 2010
• “Agency of the Year”, Small Agency Awards – Advertising Age, July 2010
• “LEGO Photo iPhone App”, LEGO Systems, Shortlist, Tomorrow Awards (IHAI), June 2010
• “LEGO CL!CK”, LEGO Systems, AICP Next Awards, June 2010
• “Best Use of Social Media - LEGO CL!CK” LEGO Systems, SFBIG Awards, June 2010
• “LEGO CL!CK - A Short Film” Online Video - Long Form - Single , Silver – One Show Interactive, May 2010
• “LEGO Photo “, Mobile Applications/Sites - Consumer Goods , Bronze – One Show Interactive, May 2010
• “LEGO CL!CK “, Integrated Branding Campaign – Online, Bronze – One Show Interactive, May 2010
• “Bay Area’s Best Places to Work: Pereira & O’Dell”
– San Francisco Business Times, May 2010
• “Sexy Pilgrim”, Muscle Milk
– Adweek Buzz Awards, May 2010
• “Teenage Mutant Ninja Turtles: Smash Up Posters”, Standout Print Campaign, Bronze
– MI6 Awards, April 2010
• “LEGO CL!CK”, Bronze, Branded Entertainment
– One Show Entertainment, February 2010
• “Top Free App – LEGO Photo”, #4 US, #2 UK, #1 Japan
– Apple iTunes, January 2010
2009
• “Sexy Pilgrim: No 1 Viral Video”, Visible Measures
– Ad Age Viral Video Chart, November 2009
• “legoclick.com, Site of the Day
– FWA, February 2, 2010
• “Hot 20”, Pereira & O’Dell
– 7×7 Magazine, October 2009
• “Small Agency of the Year, West”, Pereira & O’Dell
– Ad Age Small Agency Awards, Sept 2009
• “Go Miniman Go”, LEGO – Best Website, Gold
– One Show Interactive, June 2009
• “Go Miniman Go” LEGO, Interactive Content
– One Show Interactive, June 2009
• “Go Miniman Go”, LEGO, Best Branding Campaign
– PR News Platinum Award, October 2009
• “Carrots Beer” Carrots Boutique, Merit
– One Show Design, June 2009

Advertisement

Where ‘finders’ meet creatives.
For networking, collaboration or inspiration.

Log in

Username:
Password:
OR
LinkedIn

Sign up for free, instantly.

I'm here to:
Set a User ID:
Enter your email address: