Michelle Stone
Writing, United States
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Brief Summary
· Certified ScrumMaster
· Experience designer and knowledge manager for an award-winning, INC500 mobile platform company and ASP
· Experienced in XD, UX, IxD, IA, UI, usability, accessibility
· Universal/Blended Search, UX, IAD, and SMM expert for INC500/5000 Internet marketing agency
· Large market media relations experience (NFL and NCAA)
· Published author with experience as an copywriter, editor, and creative writing mentor
· Experienced marketing programs manager for multi-national software developer
· Experienced with ISO 9000:2001 and TL 9000 certification
· Experienced with layout and graphic design work
· Experienced with website design and management
· Experienced in email management and messaging
Nabisco, AT&T, T-Mobile, Lockheed Martin, Interim HealthCare, Discovery Networks, AAA of Southern California, Best Buy, TracFone, Securus Technologies, InterContinental Hotel Group, Dental Care Alliance
Professional Experience
SEO/SMO Consultant
M.L. Stone, LLC
January 2012 – Present (2 months) Plantation, Florida

SEO/SMO Consultant - review and analyze websites through detailed written documentation, identifying areas for improvement and change relative to SEO. Test different search engine marketing (SEM), information architecture design (IAD), and interaction design (IxD) ideas to improve clients’ sites. Develop Internet marketing and new media programs for clients, with a focus on social media optimization (SMO), online reputation management (ORM), and social media marketing (SMM). Develop SMM strategies and link strategies.

Staff - Digital and Print Media
Miami Dolphins, Ltd.
Privately Held; 51-200 employees; Sports industry
August 1997 – Present (14 years 7 months) Miami/Fort Lauderdale Area

Digital and Print Media Staff - responsibilities include updating the team’s web site, transcribing the head coach's post-game press conference for the members of the media, and stadium operations. Highlights include the 2007 International Series in London, 3 AFC Divisional games (2001, 2000, 1999), and 5 AFC Wild Card games (2008, 2001, 2000, 1999, 1997), as well as various road games. Support Internet & Publications with the administration of the team’s website, generation of promotional emails, editing and streaming Internet video, publications layout and design, writing / creation of special features in GameDay magazine, copy editing, and special events coordination; aid the Media Relations department in assisting the visiting team’s front office staff and visiting media with any general questions or concerns. Additional highlights include work for the Baltimore Ravens, Sports Illustrated, and the FedEx Orange Bowl and BCS National Championship games.

Manager of Design and Knowledge Services
Privately Held; 51-200 employees; Wireless industry
February 2009 – October 2011 (2 years 9 months)

Lead strategic, large scale online projects and mentor mid-to-junior user experience architects for award-winning marketing and solutions provider (ranked No. 28 on the 2010 Inc. 500 list, named as the South Florida Business Journal's 2009 Business of the Year, and in the Top Three Fastest Growing Tech Companies for three consecutive years). Project work delivery encompasses the entire design production life cycle and focuses heavily on experience design (with specific attention paid to user experience, usability, interaction design, user interface design, and information architecture) as well as software configuration management and email and messaging management.

Knowledge management work includes collaborating with multiple teams on configuration management, build, and release activities. This position will provide guidance and implement Software Configuration Management (SCM), source code branching, merging, and build strategies along with maintaining the tools and environments to help the teams deliver major software releases as well as development and delivery of release information to clients via technical documentation and email messaging.

Specialist - Search Engine Optimization
Privately Held; 11-50 employees; Marketing and Advertising industry
February 2008 – December 2008 (11 months)

Search Engine Optimization Specialist - responsibilities included the review and analysis of websites through detailed written documentation, identifying areas for improvement and change relative to SEO. Develop SEO content to include strategic key phrase placement within compelling copy that maximizes opportunities for indexing, ranking, click-through, and conversion. Create original, optimized content. Implement strategies such as targeted keywords, web copy, and editorial improvements to meet clients' online objectives and desired targeted organic search positions. Test different search engine marketing (SEM), information architecture design (IAD), and interaction design (IxD) ideas to improve clients’ sites. Develop Internet marketing and new media programs for clients, with a focus on social media optimization (SMO) and social media marketing (SMM). Author best practices for Flash SEO, video SEO, web redesign, and link building, as well as SMM strategies and link strategies.

Manager - Marketing Programs
Trendium, Inc.
Privately Held; 51-200 employees; Computer Software industry
October 2000 – November 2007 (7 years 2 months)

Marketing Programs Manager - Created and implemented email marketing and search engine marketing campaigns. Corporate website developer and administrator. Responsible for coding, light scripting, graphics, content development, information architecture, interaction design, usability, search engine optimization, and web analytics. Corporate Intranet site administrator. Technical writer and copywriter. SDLC project manager and TL 9000 project manager. Intellectual property administrator.
Awards and Recognition
· Named "Employee of the Month" (April 2010) for 3Cinteractive
· Created social media marketing product as well as corporate strategy for MoreVisibility
· Worked the 2007 NFL International Series, 3 AFC Divisional games, and 5 AFC Wild Card games for the Miami Dolphins, as well as the FedEx Orange Bowl and BCS National Championship games for Sports Illustrated
· Redesigned website for Trendium in Q2 CY07. Developed and implemented organic SEO / SEM campaigns. Direct and referral traffic increase of almost 700% in Q2/Q3 of CY07
· Successfully deployed and implemented IMS/Intranet for Trendium, leading to TL9000® certification awarded from the QuEST Forum. Trendium was the only solutions provider in the OSS/BSS service management, service assurance, and performance monitoring marketplace with TL 9000 certification
· Award from Trendium for five years of outstanding service
· Award from Trendium as a "top ten" performer
· Citation from Trolli for outstanding sales performance
· Reduced packaging and shipping costs by 50% for Parlux through introduction of efficient and cost-effective USDOT / UN-compliant hazmat packaging alternative
· Established Admissions Records office at the Florida Campus of Johnson & Wales University

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