michel rothschild
Creative Direction, Chicago Illinois United States
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Brief Summary
I was born in Mexico City where I got a Bachelors Degree in Graphic Design though I really didn't find my true passion until 2000 when I jumped into the world of advertising. I spent the next 8 years working for various agencies sharpening my art direction skills for some pretty cool brands.

In 2007 I was given the chance to join MTV Networks and take on a different role to the one I had been doing. I was given the opportunity to Write and Direct promos. It has been an exciting time in which I have produced over 100 brand spots, show launches and exclusive videos.
During that time, I also have seen where technology is taking us and in particular advertising with social media, apps, tablets, GPS technology, augmented reality and QR codes to name a few. It's an exciting time to be in the business of communications and companies who embrace technology with a creative and strategic sensibility will pave the future.

So with that in mind I took on my next challenge and joined DraftFCB Chicago. Here I tried helping reshape and transform the agency by combining creativity and cultural insights with a bold strategic stand.

With the learning of being part of a big agency I am moving into what I think will be the perfect balance. Following my passion to work behind the camera and helping concepts come to life I will be joining a great small production company which shares my passion and vision of work.

On another hand I will also be exploring the Chicago advertising scene for agencies I can partner and help push the boundaries of creativity into product and content development and redefine the brand experience as a whole with fearless innovation, the use of emerging media and technology.
Quaker State
Stae Farm
Nationwide Insurance
Crown Imports
Buchannan's Scotch Whiskey
Chivas Regal
Dos Equis
Coca Cola
Partnership for a Drug Free America
Neslté Waters
Quaker Oats
Capn' Crunch
Del Monte
Professional Experience
Michel Rothschild
email: [email protected]
mobile: 347.443.6173

59 Films - February - Present
Title: Director
TV commercials, short films, online content, branded entertainment & more.

Creative Director - Freelance

DraftFCB - April 2012 – February 2013
Title: SVP Group Creative Director
Clients: K Mart, OREO, El Jimador Tequila, Cox Cable, Tequila Herradura, State Farm, Sharpie & New Business

Freelance - Jul 2011 – March 2012
Title: Sr Problem Solver / Creative
Agencies: MTV Networks, The OPRAH Network, Specific Media, Concept Farm, EO Integration and Loyal Kaspar.

MTV - August 2007 – July 2011
Title: Writer / Director - CD
Reported directly to VP Creative Director.
Produced over 100 spots in the first 2 years.
Worked as a Writer and Director on all campaigns produced.
MTV TR3S CD and integral member of the team responsible for the Strategic Direction
of the channel before its relocation to MTV International.

Freelance - November 2006 – August 2007
Title: Sr. Creative / Art Director
Agencies: MTV Networks, Dieste & Partners, Reel FX / Radium, JWT Team Detroit,
Cinco Communications, Tractorbeam, Arnold Boston & Disney

Moroch & Partners - June 2005 – November 2006
Title: Creative Director / Art Director
Clients: McDonald’s, Verizon Wireless, DFW Airport

Freelance - January 2005 –June 2005
Title: Sr. Creative / Art Director
Agencies: Dieste & Partners, Reel FX/Radium, MDS Advertising, Mercury Mambo, Disney, Tractorbeam, PGC Advertising & Bromley Communications

Publicis Mid America - May 2002 – December 2004
Title: Associate Creative Director / Art Director
Clients: Pennzoil, Quaker State, Nestlé Waters, Nationwide Insurance, Denny’s & New Business

Slingshot - November 2000 – May 2002
Title: Sr. Art Director
Clients: Buchanan’s Whiskey, Ft Worth Guitar Society, Mahogany Dance Theatre & Tia Rosa

Berry Brown - February 2000 - November 2000
Title: Sr. Art Director
Clients: Aunt Jemima, Cap’n Crunch, Buchanan’s Scotch Whisky & Quaker Instant Oatmeal

FFwD - May 1999 / February 2000
Title: Art Director
Clients: Tecate, Sol, Dos XX and Bohemia beers

Interbrand Mexico - August 1998 / May 1999
Title: Sr. Designer
Clients: Bancomer

OMNI Design Group - March 1997 / August 1999
Title: Sr. Designer
Clients: Apasco,
Awards and Recognition

Awards & Recognitions
The Emmys. The ONE show, Creativity, The Tellys, The O’Toole Awards,
Show Case Awards, Promax and The Addys.

Work featured on Adweek, Adage and Lürzer's Archive.Awards & Recognitions


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