Matthew Defede
Web Design, New York New York United States
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Contact details
Tel: 973 846-0065
Brief Summary
I am a professional Web & Graphic designer with experience in Search Engine Optimization (SEO) Usability, Interface & Visual Design and Social Media Marketing. I utilize Mac and PC and the whole Adobe suite to complete my projects. I work with small and large companies in all areas of online marketing and traditional design. I like working with companies in a consultant or contract mode or working on a per project basis.
NBC Universal
Web MD
Professional Experience
Freelance Web Designer New York, NY
- Present Web MD   Web Design & Usability Consultant Ramsey, NJ
Mar 2011 - Jun 2011 FCM Travel Solutions

Redesign current web site for multiple brands & add new functionality to existing web sites.

Web Design Consultant North Wales, PA
Nov 2010 - Jan 2011 MERCK   Director of Corporate Communications East Hanover, NJ
Mar 2010 - Sep 2010 Matrix New World   Interactive Art Director Nutley, NJ ROCHE Pharamaceuticals

•Working on branded pharmaceutical products and online promotional items such as banner ads, e-mails, online newsletters, Flash e-mails and full product web sites.

•Collaborating with outside designers and outside design groups for ROCHE, such as Avenue A Razorfish, Ogilvy Interactive and Digitas Interactive.

•Developed S.E.O Strategies with brand team and Interactive marketing

•Created web site structure and usability using site maps and wire frames

•Created campaigns for Social Media for Face Book, My Space, Twitter & You


Interactive Art Director Hanover, NJ KRAFT Foods & RJR Nabisco

•Develop and maintain corporate website.

•Design and develop online promotional materials working with marketing &
Several of the Kraft food brand sites.

•Created web site structure and usability using site maps and wire frames

Marketing and Corporate Communications Bloomfield, NJ SYSTRA CONSULTING

•Created branding system and graphics standards to maintain consistency in how company brand was graphically displayed on all printed materials.

•Developed and maintain corporate website.

•Manage all graphic design requests from marketing department with a staff of 15, including advertisements, publications, marketing and sales support materials, media kits, proposals, presentations, and architectural renderings.

Senior Art Director New York, NY

•Designed projects based upon specifications from marketing department, such as for packaging, print materials, promotions, subway signs, billboards, media kits, and sales materials.

•Managed all deals with outside printing vendors.

•Oversaw specialty advertising on the company network brand online and offline development, including web graphic pop-up ads for large-scale clients, including Tropicana, BMW, and GE.

•Designed and developed the About .com website and all online marketing materials such as direct e-mails, banner advertising and flash motion


Senior Art Director Somerset, NJ Shelcore Toys

•Managed staff of four, including art department, designing all packaging/marketing materials, such as brochures, sales sheets, and displays.

•Hired outside printing and supply vendors.

•Directed photo shoots, typically of child playing with toy manufactured by company for print ads.

•Set up finished artwork with final mechanics for press, using in-house department.

Art Director Fairfield, NJ American Fuji Seal

•Designed and produced consumer and pharmaceutical packaging, such as product shrink-wrap for Pepsi products, Rogaine, and Avon etc.

•Managed/maintained company website, designing advertising.

•Performed pre-press work using Taiga Space workstation to develop film separations.

Assistant Art Director Glen Rock, NJ GIOVATTO Advertising

•Designed daily advertisements, including auto ads for car dealerships.

•Oversaw work with outside vendors for direct-mail advertising, sending information to fulfillment houses.

Retail Art Director Union, NJ Worral Publishing

•Designed and produced newspaper ads, such as for produce and car dealers.

•Developed presentation materials for account executives, including media kits and comp ads.

Photo Reotucher Union NJ Alan Reider Studios

•Retouched photos, from weddings to book covers.

•Created special effects using C-prints, ink, and airbrushing, to alter problematic areas on photos subjects.

Graphic Artist Harrison, NJ ROP Color

•Manage pre-press film production, dark room composing, proofing, and conventional film stripping for clients such as National Lampoon, M Magazine, Channels Magazine, and WWD Magazine.


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