Max Smith
, United States
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Contact details
326 Rabbit Ridge Run
VIlas, NC 28692
Tel: 704 351-0231
Brief Summary

Get the best customer service of your life!

Max has broad experience in all aspects of marketing and marketing management including but not limited to: managing the production of marketing materials, designing leaflets, posters, flyers, brochures, catalogs and web sites, writing and proofreading copy and liaising with print production personnel and suppliers, developing advertising opportunities and maintaining contacts with the media, writing and distributing press releases, arranging for the effective distribution of marketing materials, conducting photo shoots, organizing and attending events exhibitions and trade shows, carrying out market research and customer surveys to assess demand brand positioning and awareness, evaluating marketing campaigns and monitoring competitor activity, analyzing price-point positioning, developing long-term marketing plans and strategies and last but NEVER least, managing and keeping within budgets.

I have been involved in many different entrepreneurial pursuits across several industries. Each of these pursuits have involved a heavy emphasis in graphic related needs, from both the creative and production sides . I have served in most every major capacity within the graphic design field and continue to explore new ways of bringing my creative style to help benefit and compliment my client's efforts.

No job is too large or small. I have extensive experience in all aspects of graphic design and print production. I am easy to work with and laid back yet focused on providing exceptional service and prompt turn-around. Your opinion is the only one that matters and my goal is to exceed expectations. I build relationships that last.

My expertise is in perception based marketing. Fancy speak for "my job is to make you , your product and/or service look good for your target market and be perceived by them as you want to be perceived".

Professional Experience

Aug 1986 - May 1990
Appalachian State University - United States - Boone, NC
Bachelor's Degree (BSBA) - Marketing, Management, Information Systems -
Triple Major

Jan 2005 - May 2008
University of Liverpool - United Kingdom
MBA - Marketing
Feb 2006 Awarded United States Patent # 6,995,914 and # 7,002,748.

Jan 2008 - PRESENT
Red Gremlin Design Studio, United States - Boone, NC
Full service graphic design firm providing all forms of visual marketing communication to small and mid-sized companies throughout the United States. Specialties include corporate branding, identity and communications programs, web site design, printing, publishing, photography and public relations.

Jan 2004 - Jun 2008
GRACE Innovations, LLC., United States - Charlotte, NC
Co-founder of GRACE Innovations, LLC., a holding company specializing in the entrepreneurial pursuits of unique opportunities. Heavily focused in real estate development, custom home building, capital procurement, custom woodworking, IT, and graphic design interests. Manage all graphic production for the entire organization which consists of 15 separate entities.

Jan 1998 - Jun 2003
Micro Lens Technology, United States - Charlotte, NC
Vice President of Sales & Marketing
Co-developed and introduced a new product enhancement for the Point-of-Sale and Point-of-Purchase advertising markets. Responsible for all aspects of sales and marketing, manufacturing and quality control. Built international rep and dealer base to over 44 countries world-wide. Extensive international business and marketing experience.

Sep 1994 - Dec 1997
Photon Photography & Digital Image Management, United States - Greensboro, NC
Co-Owner and partner of a 3,000 square foot commercial photography studio as well as pre-press graphic design consulting business. Special emphasis on large format print production processes and technology, value-added reselling and network consulting within advertising, marketing and print production environments. Worked extensively with art directors, marketing managers and other high level creative professionals


Awards and Recognition
Feb 2006 Awarded United States Patent # 6,995,914 and # 7,002,748.

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