Description: 


A versatile copywriter with more than 12 years’ experience working on a diverse range of products and services.

OBJECTIVE:

To utilize my copywriting skills and concepting talents to create and execute campaigns and advertising materials that engage, inspire and exceed expectations.

 

As a Sr. Copywriter and Content Strategist, my experience includes idea conception, writing, editing and proofreading for branding, advertising, public relations, email marketing, social marketing, product naming, technical writing, content plans, SEO, business proposals, RFPs, Design and Process guides and journalism assignments for a wide-variety of clients including: LaCrosse/Danner, Hanes/Champion, Adidas, Smith Optics, Eddie Bauer, Nike Inc, SPARQ, Random House, Columbia Sportswear, Mastercraft, lucy activewear, ABC,  Jenny Craig, Bare Escentuals for QVC, Georgian Bancorp, Oregon Lottery, Freightliner, HP, Xerox, AutoDesk, Cisco, Lithonia Lighting, T-Mobile, Zinio, United Healthcare, CareerStep, Time Warner. Coke and more.

 

EXPERIENCE:

(For any gaps in resume – please reference freelance)

 

 

Sr. Copywriter

Pop Art / Portland, OR (April 2010 – present (contract/project work only)

Sole writer working in tandem with creative director, multiple designers and account managers on a variety of high-profile projects for: The Oregon Lottery, Freightliner Trucks, Detroit Diesel, AAA, Nautilus and Pacific Natural Foods. Projects range from web and mobile sites to online contests, facebook applications and iPad sales tool programs. Social media efforts for Pop Art internal include blog, facebook and twitter management.

 

Sr.Copywriter/creative strategist

Freelance/Contract/Project

March 2001– Present

 

Working independently, or as part of a team, I develop concepts and write, proofread and edit copy for advertising, marketing/branding campaigns and web/e-commerce campaigns in order to help identify and reach marketing, traffic and sales goals for a variety of clients.

 

Clients include: Nike, Columbia Sportswear, Hanes/Champion (for Target) LaCrosse/Danner, Eddie Bauer, Lucy Activwear, Smith Optics, T-Mobile, Coca-Cola, Johnson & Johnson, Olay, Bare Minerals Make-up (for QVC), Jenny Craig, Microsoft, HP, Louisiana Pacific, Monaco Coach, Intel, Freightliner, Detroit Diesel, Argent Mortgage Company, Xerox, Lithonia Lighting, United Healthcare, BBVA Compass, CareeStep and more.

 

Sr Copywriter

Ascentium/Portland, OR (Feb. 2008 – Sept. 2008)

Responsible for developing concepts/copy in production of consumer driven advertising, websites, print collateral, direct mail campaigns, and retail environment graphics for clients such as Intel, Random House, Oregon Pear Bureau, MTV and ABC. Other responsibilities included building brand awareness of client product benefits to stimulate sales as well as writing proposals, marketing plans, public relations and responding to RFPs for the Portland office.

 

Key Accomplishments:

Pitching and implementing the pro-bono project of Wherethebadkidsgo.com; a highly animated, otherworldly Web site designed to reveal the world of HECK: Where The Bad Kids Go, the first book in a series of novels by Random House author Dale E. Basye. Working closely with Basye, we conceptualized and designed a fun, interactive destination to generate excitement about the series and provide a visually unique, content rich experience complete with quizzes, downloadable screensavers and desktops, author’s blog and more. This project also opened the door to a relationship with Random House.

 

 

SR. COPYWRITER

lucy activewear/Portland, OR (Aug. 2007 – Feb. 2008)

Developed editorial content and wrote fashion specific copy for web (e-commerce, e-mail, blogs, product reviews), print (in store, direct mail, catalog), and additional apparel projects (hang tags, fit guides) to promote lucy apparel to a targeted audience both online and brick and mortar initiatives.  Also wrote press releases, media alerts and helped to update internal lucy brand identity.

 

Sr. Copywriter

Nemo Design/Portland, OR.  (May 2006 – Aug. 2007)

Immersing myself in the world of action sports, I created concepts/copy for promotional weekly and monthly e-mails, E-commerce storefronts, seasonal eCatalogs, and SEO specific copy for all Nikestore.com product. In addition, I helped concept and write print, e-commerce and online initiatives for Smith Optics, Mastercraft, Red Bull, and HP gaming as well as internal Nemo Design communication materials and new business proposals.

 

Key Accomplishments:

·       Worked on team to develop/implement new design direction for Nikestore.com’s e-commerce site revamp. The result involved promotional spots that merge rich design and quality content for each category of Nike product on the site.

·       Partnered with Art Director to develop an internal/external Design and Process Guide for the Nikestore.com account.

·       Worked closely with Creative Director and Design to concept creative for the following micro-sites as well as develop tone and voice: Nike Swim, Nike Tennis, Nike Soccer, Nike Baseball, Nike Members Only Store, 10//2 (Lance Armstrong), Smith Interlock, HP Lab Series

 

Writer

Curiosity Group/Portland, OR  (May 2004 – Nov. 2005)

Worked closely with Art Director(s) to create and develop concepts and copy for consumer driven advertising, websites, print collateral, direct mail campaigns, new product launches and retail environment graphics for a variety of clients—HP, Apple, SPARQ and the LPGA—to build awareness of client product benefits and stimulate sales. Also assisted in writing proposals, marketing plans, and publicity for new business acquisitions and internal communications.

 

Key Accomplishments:

Creating and implementing the Defy Labels campaign; a viral marketing venture that created a buzz around HP’s newest product called LightScribe. Rather than just touting a product, the interactive campaign created interest in how the product could help users express themselves for business or play.

 

Sr. Copywriter

Borchetta Marketing/Los Angeles, CA  (Nov. 2002 - Sept. 2003)

Worked with Creative Director to develop and create strategic brand campaign for Argent Mortgage Company utilizing celebrity spokeswoman Danica Patrick. Campaign material included extensive advertising, marketing, pr, and event and e-commerce campaigns. In addition to my creative duties of writing, editing, and proofreading of all print and web (e-commerce) materials, I also helped manage the development and production of materials by creating/maintaining project schedules, attending press checks and communicating with account reps and media vendors. Also helped to decreased overall costs by bringing design production and QA in house.

 

Account Coordinator/Copywriter

TMP Worldwide/Portland, OR  (Nov. 1998 – March 2001_

Developed, implemented and maintained creative content/copy for recruitment advertising plans and HR identity programs for The State of Oregon. Additional duties included negotiating and purchasing various forms of media (print, radio, internet, outdoor), as well as editing and proofreading RFPs, ad campaigns and marketing plan materials.

 

Additional SKILLS


Flexible and adaptable writing style allows me to write convincingly in different voices and tones

Outside-the-box thinking for original creative work


Able to conduct extensive research and deliver accurate, on target, copy/concepts results to management and clients

·       Prepare advanced materials (scripts for broadcast, TV, streaming video, print, web, annual reports, product naming and descriptions, etc.)

Proven team player who works well with any creative team, senior or junior


Flawless writing and communication skills


A multi-tasker with the ability to handle multiple assignments and deliver to tight deadlines


Gets along well with clients 



 

EDUCATION

Western Oregon University – Monmouth, OR – Art History/Journalism

Art Institute – Portland, OR – Apparel and Textile Design

Pacific NW College of Art – Visual design and Photography courses

LCC and PCC – Writing Courses (Advertising classes, Art & Photography courses, and Screen and Business Writing)

 

Additional Activities

PAF 2010 Rosey Award Campaign Volunteer (Creative and Writing efforts)

Wordstock Volunteer

Marketing Volunteer for this two-day annual literary festival featuring author readings, writing contests, workshops, exhibits and book fair.

 

Additional Interests:

Yoga, Swimming, cycling (road and mountain), volleyball, trail running.

 

 

“Jennifer Pidgeon is one of the most clever people I have ever met. You give her a project and simply step back: she will go at it from every possible angle and several impossible angles, giving you a perspective on a project, program, or client that you never had. She is also a master of tone, adopting just the right voice for a project, be it a technical article, an email, a video, or an entire campaign. Jennifer takes her work seriously and personally, meaning that she never grumbles about revisions or moving deadlines. She simply does whatever it takes to make everything she touches the very best it can be. Plus, she is incredibly easy to get a long with and has a way of galvanizing teams with her sense of humor and sense of purpose.”

Dale Basye : [email protected]

Former Editorial Director, Curiosity Group

Current Random House Author “HECK: Where The Bad Kids Go”

“Jenn is an amazing strategic thinker who knows her way around a sentence, paragraph, and a story. She's a great asset to any team, and terrific to work with. I would work with her again in a heartbeat, and highly recommend her in her future endeavors.”

Brian Emery: [email protected]

Business Development Manager , Ascentium 
(colleague)