My areas of expertise include:
Creative direction, Art direction, Web design, Graphic design, Concept development, User experience, Motion Graphics, Animation, Video editing, Post production, Quality securing and making people fell good when they work with me :)

I am part of the judging panel at FWA in both web and mobile categories.

Selected client list:
adidas by Stella McCartney, Victoria's Secret, HTC, Swatch, Toyota, Vestas, Jose Cuervo, PNC Bank, Google, Carlsberg, Vero Moda, PFA Pension, Letpension, YouSee, Sony BMG, Berlingske, TV2, Louis Poulsen, Targetti, Olafur Eliasson, Samsung, Pfizer, Aller, Nokia, Bang & Olufsen, Philips, Dansk Magazine, COVER Magazine etc.

Founder and Creative Director
I AM PELLE
Public Company; Graphic Design industry
January 2008 – Present (3 years 10 months)


Creative Director
B-Reel New York
Privately Held; Media Production industry
September 2010 – December 2010 (4 months)


Executive Creative Director
In2media
Privately Held; Marketing and Advertising industry
February 2009 – September 2010 (1 year 8 months)

Creative Director
In2media
Privately Held; Marketing and Advertising industry
February 2008 – February 2009 (1 year 1 month)


Senior Art Director
In2media
Privately Held; Marketing and Advertising industry
April 2005 – February 2008 (2 years 11 months)


Art Director
In2media
Privately Held; Marketing and Advertising industry
January 2001 – April 2005 (4 years 4 months)

2011 Cannes Cyber Lion National Diploma for Mater Gymnasium
2011 2nd FWA Mobile of the day for adidas by Stella McCartney F/W 11 iPad site
2011 Targetti product browser iPad app featured in the FWA App and Mobile Case Study Book
2011 10th FWA site of the day - HTC Sense
2011 Webby Awards - Official Honoree - PNC Christmas Price Index
2011 Creative Circle Silver for Mater Gymnasium - Brandingsites
2011 Creative Circle Bronze for Mater Gymnasium - Microsites
2011 8 page Interview in Newwebpick issue 33
2011 The FWA - Part of the judging panel
2011 Mobile FWA - Part of the judging panel
2011 Creative Circle Awards - Nominated for Mater Gymnasium in two categories
2011 Creative Circle Awards - Nominated for Umwelt.dk
2011 Creative Circle Awards - Nominated for Selected.dk (Creative Direction and Concept only)

2010 9th FWA site of the day - PNC Christmas Price Index
2010 1st FWA Mobile of the day for Targetti product browser iPad app
2010 Danish TV Awards - Web-TV of the year - Partofthegame.tv
2010 Mobile FWA - Part of the judging panel
2010 Webdesign Index 10 - work.iampelle.com featured in the book
2010 Webdesign Index 10 - In2media.dk featured in the book
2010 Speaker at the Confex conference - Graphic Design
2010 Communication Arts SOTD - lassepedersen.biz
2010 8th FWA site of the day - matergymnasium.dk
2010 Webby Awards - Official Honoree - In2media.com
2010 Computer Arts Projects issue 135, small feature + logo on the cover.
2010 Lasse Pedersen site featured in the Adobe newsletter Edge
2010 The FWA - Part of the judging panel
2010 Creative Circle - Jury member
2010 7th FWA site of the day - lassepedersen.biz

2009 The FWA - Interview
2009 The FWA - Part of the judging panel
2009 6th FWA site of the day - werkstette.dk
2009 Communication Arts SOTD - designbolaget.dk
2009 Communication Arts SOTD - sorenrose.com
2009 Webdesign Index 9 - lassepedersen.biz featured in the book
2009 Webdesign Index 9 - sorenrose.dk featured in the book
2009 Creative Circle - Jury member
2009 5th FWA site of the day - In2media.com
2009 Creative Circle Awards - Nominated for Carlsberg Part Of The Game
2009 In2media site feature in UK magazine ".NET", where I got interviewed.
2009 Speaker at Medie Højskolen about online branding.

2008 Creative Circle - Jury member
2008 Creative Circle Awards - Winner of a Silver award for &Co website.
2008 Creative Circle Awards - Nominated for emiljakobsen.dk.
2008 Epica - Winner of a Silver award for Café Noir website.
2008 Epica - Winner of a Bronze award for &Co website.
2008 Webdesign Index 8 - andco.dk featured in the book
2008 Speaker at Microsoft MIX conference about possibilities in Silverlight.

2007 4th FWA Site of the day - andco.dk
2007 3rd FWA Site of the day - lafamilia.dk
2007 Guldkorn - Nominated for Café Noir.
2007 Guldkorn - Nominated for Get Moving (Sundhedstyrelsen).
2007 In2media site featured in the Taschen book "Web Design Studios 2"
2007 In2media feature in the Japanese magazine "PEN", where I got interviewed.

2006 2nd FWA Site of the day - In2media.dk

2005 1st FWA Site of the day - sorenhald.com
2005 Webby Awards - Official Honoree - castit.dk

2004 Macromedia site of the day - castit.dk
2004 Webdesign Index 3 - milk.dk featured in the book

2002 In2media site I had designed, featured in the book called "WWW Design: Flash - The Best Web Designs from Around the World"
2002 Flashkit SOTD (Rather big back then) for In2media.com

Multiple (100+) minor online awards including Dope, CWA, NWP ++

I recieved a bronze medal for fine craftmanship delivered to me be her royal highness Queen Margrethe II, after graduading from graphic design school.