Jen Liao
Graphic Design, Singapore
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Contact details
19 Shelford Rd. #03-28
Tel: +65 9181 3621
Brief Summary
• An experienced web and graphic designer with 4+ years of international exposure.
• 3+ years of managing design projects in online advertising companies in the USA.
• Projects: iconography, web application and user interface design, web site design, landing page and form design, e-mail campaign design, rich media / flash banner, PowerPoint presentation, drawing and illustrations.
• 1 year of web and graphic experience in a US e-commerce company & a European design firm.
• Projects: e-commerce web site, newsletter, datasheet, logo design, identity system, brochure, presentation folder, book
design, illustrations.

Technical skills:
• Advance HTML/XHTML, advance CSS, ActionScript, basic JavaScript, WordPress, basic PHP
• Dreamweaver, Photoshop, Illustrator, Flash, InDesign, Fireworks, Acrobat, Microsoft Office.

Professional Experiences
Adchemy, Inc. California, USA April ‘07 - present
• Self-manage all design projects to meet tight datelines. Streamline design process via frequent communication with clients.
• Responsible for conceptualizing, developing, programming, animating, and designing different look and feel for flash banners.
• Design and program e-mails, web pages, landing pages and form designs.
• Programming languages used are XHTML, CSS and ActionScript
• Support Sales VP with presentation slides.

• Self service online web applications in maintaining profile / information for mortgage lenders.
• E-mail campaign designs to introduce new mortgage lending rates for Rate Marketplace.
• Flash banners for mortgage, credit cards, dating, and education companies. Clients include Degrees Dot Info, Rate
Marketplace, Help Me Find.
• Web site design to introduce programs offered by American Intercontinental University.

Adteractive, Inc. California, USA December ‘05 - April ’07
• Conceptualize and design banners, e-mails, landing pages and form designs for product promotions.
• Design and program e-mails within company brand identity.
• Design mock-up pages in support of sales activities and new services.
• Responsible for FTP transition project and oversee the design team image DB.

• E-mail campaign designs for Banana Republic, Nordstrom, Home Depot, Apple iPod, Degree USA.
• Web page and online form designs for Tickle, Rhapsody, Vertrue, and Trilegiant.
• Banners design for Christian Family Loan, Arco, 76, Chevron, Shell, Exxon.

iTech Company California, USA July ‘05 - December ’05
• Lead all design related projects that include content management; information architecture; icons / logos / banners /
web page layout designs.
• Programming languages used are XHTML, CSS, and JavaScript.
• i-Tech Company E-commerce web site.
• E-newsletter and datasheet design.

Tarek Atrissi Design The Netherlands December ‘04 - February ’05
• Responsible for the design of a 252 page medical book that includes content managements and page layout designs.
• Participate in project presentation to client.
• Conceptualize, plan, design and program corporate web site.
• Demonstrate multidisciplinary skills in areas of print and web design, illustrations, press preparation and production.

• Corporate identity design for Nassau Leisure ( consultancy firm
• Medical book design
• Illustrations for children dictionary
• Presentation folder design for Professional School of Arts, Utrecht
• Brochure design for Utrecht School of Arts

JL Design California, USA February ’05 - present
• Conceptualize, plan, design, and program a web site for a Singapore based medical consultancy company
• Design logos for Anchoring the Light and Good Solid Leads.

San Jose State University • B.A. in Graphic Design • GPA: 3.76 / 4.00

Magna Cum Laude • Dean's Scholars (consecutive 2 years) • Golden Key International Honour Society

Proficiency in English, Chinese, Malay, Cantonese and Khek - Excellent

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