Bula Barua
Painting, Los Angeles California United States
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Brief Summary

Bula Barua is an Assamese-American visual artist, User Experience Professional, and a well-known published author of short stories and poems. Bula was raised in the USA by immigrant parents from Assam, India and primarily works with acrylics and oils on canvas, paper and aluminum. Her works are included in many private and public collections around the world.

As a young adult, Bula divided her time between performing in plays and musicals, as well as sketching, acrylic painting, writing, and listening to pop music. Her influences, which range from Prince, Tori Amos, Sarah McLaughlan, and Michael Jackson… to the Indian traditions of Lata Mangeshkar, Parveen Sultana, and Ravi Shankar… to the paintings of Van Gogh, Renoir, and Picasso… to 19th Century English literature and popular teenage fiction… to Immigrant Culture, Greek Mythology and Astronomy… eventually inspired her to create a style distinctly her own. Soon, Bula found herself experimenting with a new technique in an effort to gain mass, volume, unity and form. She began to contour her figures with a long brushstroke that followed but did not emphasize the outlines.

Today, Bula works in oils, watercolors, and acrylics, and is particularly noted as a modern surrealist for her ability to express an idea with a minimum of effort and economy of touch. Her subject matter is often the intimate world of a sensitive woman who discovered poetry in the simplest acts and gestures, and her delicate, subtle works have been shown at many official Salons throughout the USA and Europe.

In addition to creating art, Bula is also a Usability Expert, helping to make user interfaces for mobile and web applications more aesthetic, efficient and user-friendly. She spends her time in Miami and Los Angeles.

Postcard Poets
Art Takes Times Square
Linus Galleries
The Blue Dahlia

Professional Experience



User Experience Consultant with 9+ years experience in designing, validating & refining the end-to-end design of: online shopping, financial services, multimedia, social networking & government web sites; collaborative web portals; intranet systems; wireless devices & handheld products; and remote kiosks.




Product research, definition, design & implementation

Execution of internet marketing strategies to increase traffic and conversion

Designing strategies to balance user goals, business goals, and marketplace trends

Business development efforts

Project resourcing, budgets & target initiatives

User testing and usability fieldwork

User personas, scenarios, task analysis, and experience briefs

Sketches, wireframes, visual mock-ups, functional prototypes, and other artifacts

Mentoring teams, helping to evolve their skills and champion their growth



Business Analysis & Design:

Lead requirements gathering, analysis, and conversion

Deliverables: product requirements, user personas, user scenarios, use cases, process flows, storyboards, navigation models, information architectures, page specifications, taxonomy models, wireframes and prototypes

Project Management:

Manage usability & design teams, while advocating for UCD best practices

Estimate work effort, create schedules, prioritize tasks, and update project plans

Skilled at bridging the gap between teams, such as User Experience, Market Research, Product, Development, Design, Engineering, and QA

Usability Research Strategies:

Develop and execute innovative user-profiling and evaluative strategies

Strategies: High-fidelity, low-fidelity, card-sort, field studies, remote tests, eye-tracking, and focus groups

Facilitation & Presentation Skills:

Excellent meeting facilitator and presenter

Regular presenter at conferences, company chalk talks, and brown bag sessions




Comcast Entertainment Group, User Experience Manager, Los Angeles, CA, May 2008 – Apr 2009

Led Usability Testing methods and execution, so as to understand user behaviors/preferences and translating findings into tangible, informed design solutions

Worked with Product Managers to jointly own and evolve the user experience for E!Online, FEARnet, G4TV, and Style Network

Ensured that end products met strategic goals of the business, product teams, and end-users

Articulated concepts and information architectures through user stories, sketches, user flows, requirements, and wireframes

Worked collaboratively with designers and developers to develop interface functionality

Managed, improved and optimized team dynamics, individual career paths, and group road map


Yahoo, Senior Designer, Burbank, CA, Aug 2007 – Feb 2008

§  Led UI design of Mass Market application for Advertisers and Publishers

§  Facilitated daily collaboration with business owners, product managers, designers, developers and usability researchers

§  Created UI deliverables, such as wireframes, page flow diagrams, functional specs, and use cases

§  Worked with product managers to define requirements, milestones, and technical specifications


Shopzilla, Senior User Experience Manager, Los Angeles, CA, May 2006 – Aug 2007

Led design projects for Scripps international comparison shopping sites, BizRate and Shopzilla (UK, Germany, and France)

Tested UI layouts via A/B Tests, Memetrics, and an in-house usability lab

Spearheaded effort to convert all Scripps properties to becoming compliant with W3C Standards of Accessibility and Section 508

Facilitated daily collaboration with cross-functional teams

Implemented UI projects to increase revenue, conversion and redirect rates; decrease balk rate; and enhance the overall user experience

Managed UI projects, by estimating work effort, creating schedules, identifying requirements, prioritizing tasks and updating project plans

Planned usability research, including facilitation and analysis of user feedback sessions, remote testing, and field research

Reported findings to a variety of different audiences (from team members to senior executives)

Created UI deliverables, such as wireframes, personas, page flow diagrams, functional specs, and use cases

Led feature-driven competitive analysis studies

Delivered internal training sessions and chalk talks


Accenture, Senior UEX Consultant, Chicago, IL, Jan 2004 – Apr 2006

Clients: Wells Fargo, Best Buy, Wachovia, Guidant, State of Ohio, Bristol-Meyer Squibb, State of New Jersey, and Walgreen’s

Managed UI design effort for web applications and portal solutions

Led design sessions to define application requirements, use cases, process flows, storyboards, wireframes, user scenarios, information architectures, taxonomy and metadata, and user interaction patterns

Managed remote teams in Brazil, India, and UK

Conducted ongoing Competitive Analyses and Heuristic Reviews

Led UI design, including navigation models/approaches, information architectures, taxonomies, and prototypes

Obtained stakeholder buy-in for proposed design approaches

Managed visual design process with external Graphic Designers


TEK Systems, Human Factors Consultant, Warrenville, IL, May 2002 – Dec 2003

Clients: International Truck and Engine Company (formally Navistar International), Siemens Transportation Systems, Wallace Printing, and AccuQuote

Led the design, development, management, and implementation of custom web applications and wireless applications

Redefined Corporate User Interface Standards, based on user feedback via usability testing, focus groups, and brand development strategies

Initiated, conducted, deployed and evaluated usability testing

Developed User Interface Standards and Guidelines documentation




Purdue University, West Lafayette, IN, May 1999

·       Bachelor of Arts: Health, Kinesiology and Leisure Studies

·       Minor: Communication


University of Wisconsin, Milwaukee, WI August 2001

·       Concentration: Health Promotion

Awards and Recognition

Art Takes Times Square - June 2012

Series: Le Fleur 2012 - cityartgal.com/lefleur.html

Description: My art series, LeFleur 2012 was selected for the “Art Takes Times Square” competition, beating out tens of thousands of artists worldwide.  This summer Chashama and the Times Square Alliance is working with Artists Wanted to present artists from around the world in brilliant lights on a massive scale in one of the most iconic locations in the world, Times Square New York.  Instead of the usual advertisements that are shown on the electronic billboards, this summer will showcase the work of artists, turning Times Square into a visual Art Gallery for the summer.  I am one of the artists selected for this incredible event. My art will debut in Times Square on June 18, 2012 at 7PM on billboards located  on Broadway between 42nd and 44th Streets.  The event will be hosted by Questlove and Jimmy Fallon (Late Night Show). 





ArtSlant 3rd Worldwide Showcase Winner - May 2012

Piece: Siberian Honor

Description: My drawing “Siberian Honor” won the ArtSlant 3rd Worldwide Showcase, which is a curated competition that accepts online art submissions from artists globally. The piece depicts a Siberian soldier who is a woman, with beautiful pigtails and flowers in her hair, holding a rifle.  It is the perfect combination of beauty and force, and leads the viewer to question… Which is more powerful?  The aesthetics or the weapon?  The answer is clear and the piece communicates irony, humor and beauty.


ArtSlant 2nd Worldwide Showcase Winner - March 2012

Piece: Ganga

Description: In March 2012, I won my first ever art competition, the ArtSlant 2nd Worldwide Showcase, which is a curated competition that accepts online art submissions from artists globally.   My piece that won is a mixed-media piece, called “Ganga.”  The painting depicts an Indian widow rowing on the Ganges River away from the suppression of the caste system and towards the light of self-determinism.  This was a huge honor and led to me securing a one-year representation contract with one of the top art galleries in Miami Florida, located right in Miami’s Design District, ArtFusion Gallery.


Linus Gallery - May 2012

Pieces: Ganga

Descrtiption: In March 2012, I won my first ever art competition, the ArtSlant 2nd Worldwide Showcase, which is a curated competition that accepts online art submissions from artists globally.   My piece that won is a mixed-media piece, called “Ganga.” The painting depicts an Indian widow rowing on the Ganges River away from the suppression of the caste system and towards the light of self-determinism.  This was a huge honor and led to me securing a 1 year representation contract with one of the top art galleries in Miami Florida, located right in Miami’s Design Distrcit, ArtFusion Gallery.



Backlash, July – Aug 11, 2012

Location: SOHO20 CHELSEA GALLERY, 547 West 27th St., Ste 301, New York, NY 10001

Opening Reception: July 19, 6PM-8PM

Piece: A Moment

My piece “A Moment” was selected for this prestigious New York Art Gallery’s group exhibit. “A Moment” depicts a young Indian girl saying goodbye to her mother and rowing away into the river of freedom. Her mother stands back and proudly watches her daughter leave, while standing in front of a clothesline. She knows her daughter is moving forward, so as to leave her comfort zone and find freedom and a better life… and that one day, she shall return.


Be Still Life, July 2012

Location: Online Art Show presented by Linus Gallery

Reception: Aug 28, 6PM-9PM

Pieces: The Kiss, Abundance

Two of my pieces, “The Kiss” and “Abundance” were selected for this prestigious event. Both paintings are aesthetic, vibrant, and encompass stories of love, life, and growth. Both are now displayed on the gallery’s website and are available for sale in Pasadena.


Life: Real and Imagined, Aug 2012

Location: Linus Gallery, Pasadena, CA

Reception: Aug 28, 6PM-9PM

Pieces: The Ascent, Individuality

Two of my pieces, “The Ascent” and “Individuality” were selected for this prestigious event. Both paintings clean and white and depict orchids. 


Billboard Art Project, Sept 29 - Oct 26, 2012

Location: 2064 Peachtree Road NE, Atlanta, GA

Pieces: 60 Digital Paintings

I won the Billboard Art Project for Atlanta competition. I will have 1 billboard at the location listed above, which is fully dedicated to showing my art in LED lighting from Sept 29 – Oct 26. In addition, several billboards throughout the city of Atlanta will rotate with my art and the work of other artists. The billboards are located in dilapidated areas of Atlanta, with the goal of uplifting the communities with aesthetics and replacing advertisements.



Seducing the Globe, Oct 1 - Jan 1, 2012

ArtFusion Galleries

Location: Miami, FL

ArtFusion Galleries will have my solo exhibit from October – January 2012. This gallery is my official gallery of representation and is one of the top galleries in Miami, located conveniently in Miami’s design district. I have a 1 year contract with them, and I will be showcasing over 20 pieces in their facilities. For my opening reception, they will be inviintg over 3000 guests, providing h’oerdurves and drinks, and handling all Press Releases. Their events are very huge and prestigious and include media coverage, red carpet, and celebrity clientele. I am busy creating the pieces for this exhibit and am very excited!


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