573 Oakleaf plantation PKWY Apt. 237
Orange Park, Florida 32065
Cell: (904) 386 7958
Home: (904) 579 4318
[email protected][email protected]----------------------------------Objectives---------------------------------------------------------
A Creative Direction or Senior Marketing position utilizing my problem solving, creativity, detail orientation and talent to increase’s organization effectiveness and profitability.
---------------------------------Summary------------------------------------------------------------
Over 15 years of experience in Marketing and Advertising. I have participated in several advertising projects using my creative skills. I’m the Hispanic Market Analyst/CREATIVE DIRECTOR for Left and Right Solutions, I’m a consultant acting as Main Account Supervisor for Latin American Accounts of Robinson and Page, and lately I’m involved as a strategic Marketing Consultant (SEO and creative strategy) for Mafle photography.
My specific areas of expertise are:
•Advertising
•Marketing
•Ad Campaigns
•SEO strategies
•Social Media Campaigns
•Graphic Design
•Art Direction
•Web Design
•Web programming
-----------------------------------Job Experience---------------------------------------------------
Hispanic Market consultant for Robinson and Page LLC (current)
acting as Account Supervisor for Latin American companies seeking to introduce their products to the American Market, and Advisor for American companies looking to penetrate Central and South American markets.
Hispanic Market Analyst/ Creative Director for LRS Advertising and Marketing
(current)
Manage the creative department of the company
•Assist prospective clients to properly reach the Hispanic Market
•Leads the creative team to effectively target the chosen market
•Hispanic Market Analyst
•Creation of SEO and Social Media strategies and campaigns for clients
Creative Director for Creativos Online / Ecuador(1999-2005)
•Lead the marketing & creative department of the entire cyber agency.
•Researched & analyzed markets in order to determine specific needs for each concept.
•Web design and development
•Supervised the marketing, design, concept and communications of the advertising content
For DHL Ecuador, Cofina Cacao, Baby’s, GNC, Fundación Malecón 2000
Creative Associate / Copywriter for JWT/Ecuador (1997-1999)
•Developed advertising campaigns including newspaper, radio, TV
•Design and execution of advertising campaigns and copywriting for clients like
Orgu-Ford, Kodak, Riocentro’s Mall, Corpei Mc.Dougal Bran and CornFlakes.
Pica Plastics, Mi Comisariato(supermarkets), Pacifictel(Phone Company).
•Strategic briefs and marketing.
Creative Jr./Copywriter for BBDO/Ecuador (1992-1997)
•Developed advertising campaigns including newspaper, radio, TV
•Managing creative marketing for clients like Mazda-Mansa, IIASA- Caterpillar,
Sico-Toyota, Bongo Jeans, Pepsico
Club Beer, Burger King, L.A.Gear
• Development of concepts
Awarded a U.S. degree of Bachelor of Science in Marketing based
on the professional work experience/training in the field of marketing.
UNF/ English Language Program June 2003 – July 2004
2 semesters in advance English courses
scuela de comunicacion Monica Herrera.Ecuador Feb 1997 – March 1997
Lideres Creando Lideres (Seminar)
New Paradigm of the advertising in the new millennium (2 month seminar)
Technician in Advertising & Marketing April 1987 – Oct 1989
META (Instituto Superior de Carreras Administrativas, Guayaquil, Ecuador)
Languages
Fluent in Spanish & English (spoken and written)
Skills
•Extensive Knowledge of Spanish Copywriting
•Marketing and strategy skills
•Extensive Knowledge of the Hispanic Market
•Graphic design skills
•Web design skills
•Creative thinking
